Australia Pet Supplement Market Size & Outlook

Australia Pet Supplement Market Size, Share, Trends and Forecast by Pet Type, Source, Distribution Channel, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31647

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Australia Pet Supplement Market Overview:

The Australia pet supplement market size reached USD 26.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 41.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.2% during 2025-2033. The market is driven by increased awareness about pet health, rising demand for preventive care, the convenience of e-commerce, and personalized guidance through digital platforms, which empower pet parents to make informed decisions and easily access supplements for the well-being of their pets.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 26.0 Million
Market Forecast in 2033	USD 41.0 Million
Market Growth Rate 2025-2033	5.2%

Australia Pet Supplement Market Trends:

Rise in Awareness of Pet Health and Wellness

The growing awareness about pet health and nutrition is influencing the Australian pet supplement market, as more pet parents seek out products that promote long-term wellness. As individuals enhance their knowledge about the nutritional requirements of their pets, they are opting for supplements to boost immune function, tackle joint problems, and aid digestive wellness. Discussions on social media, combined with insights from veterinarians and pet nutritionists, are emphasizing the importance of preventive care. This trend is increasing interest in natural, organic, and holistic supplements, particularly as pet parents look for alternatives to conventional medicines. The needs of aging pets are also receiving more attention, prompting demand for supplements designed to improve mobility, cognitive function, and overall vitality in senior animals. Besides this, the emphasis on preventive care is broadening the market and fostering innovation. In 2024, Petbarn launched "PetAI," a groundbreaking generative AI-powered solution to help Australian pet owners with personalized advice and product recommendations. Developed in collaboration with Microsoft and Insight Enterprises, PetAI provided tailored pet care guidance through Petbarn’s website and app. This innovation aimed to improve pet wellbeing by offering expert advice and easy access to products. As resources such as PetAI gain popularity, they are assisting in informing pet parents and strengthening the importance of supplements for preserving the well-being of pets.

Australia Pet Supplement Market Size

E-commerce and Convenient Shopping Channels

The size of the Australia e-commerce market was estimated at USD 536.0 Billion in 2024. Anticipating future trends, IMARC Group projects the market will attain USD 1,568.60 Billion by 2033, demonstrating a CAGR of 12.70% between 2025 and 2033. This wider increase in online shopping highlights the continuous growth opportunities for pet supplements marketed via digital platforms. With an increasing number of online shopping platforms, pet parents are leveraging the convenience and selection provided by digital channels. Online shopping enables users to compare components, read feedback, and choose specific supplements that may not be found in nearby shops. The ability to shop at any time, without the need to visit a physical outlet, is making it easier for pet parents to stay consistent with the supplement routines of their pets. Subscription offerings and focused promotions by specialized brands are further enhancing repeat buying, promoting loyalty and consistent engagement. This change is not only transforming the way individuals shop but also improving awareness about pet health items. The ease and variety available through online shopping are encouraging more pet parents to consider and purchase supplements designed for the unique requirements of their pets.

Australia Pet Supplement Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on pet type, source, distribution channel, and application.

Pet Type Insights:

Dogs
Cats
Others

The report has provided a detailed breakup and analysis of the market based on the pet type. This includes dogs, cats, and others.

Source Insights:

Organic
Conventional

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes organic and conventional.

Distribution Channel Insights:

Online
Offline

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

Application Insights:

Multivitamins
Skin and Coat
Hip and Joint
Prebiotics and Probiotics
Calming
Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes multivitamins, skin and coat, hip and joint, prebiotics and probiotics, calming, and others.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Pet Supplement Market News:

In July 2024, Australian startup Wonderfur launched its patented, freeze-dried pet supplement designed to boost the immune systems and improve overall health of pets. The product, made from Australian farm-fresh ingredients, includes key components like green-lipped mussels and turmeric.
In February 2023, Leadr Pet, a pet wellness startup, launched a range of all-natural soft-chew supplements for cats and dogs. The products aimed to address common health issues like anxiety and stress using evidence-based, natural ingredients.

Australia Pet Supplement Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Pet Type Source Distribution Channel Application Region
Pet Types Covered	Dogs, Cats, Others
Sources Covered	Organic, Conventional
Distribution Channels Covered	Online, Offline
Applications Covered	Multivitamins, Skin and Coat, Hip and Joint, Prebiotics and Probiotics, Calming, Others
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia pet supplement market performed so far and how will it perform in the coming years?
What is the breakup of the Australia pet supplement market on the basis of pet type?
What is the breakup of the Australia pet supplement market on the basis of source?
What is the breakup of the Australia pet supplement market on the basis of distribution channel?
What is the breakup of the Australia pet supplement market on the basis of application?
What is the breakup of the Australia pet supplement market on the basis of region?
What are the various stages in the value chain of the Australia pet supplement market?
What are the key driving factors and challenges in the Australia pet supplement market?
What is the structure of the Australia pet supplement market and who are the key players?
What is the degree of competition in the Australia pet supplement market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia pet supplement market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia pet supplement market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia pet supplement industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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