Australia Pilates & Yoga Studios Market

Australia Pilates & Yoga Studios Market Overview:

The Australia pilates & yoga studios market size reached USD 5.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.4 Billion by 2033, exhibiting a growth rate (CAGR) of 8.40% during 2025-2033. The market in Australian is growing due to increasing demand for multi-functional wellness spaces that combine fitness, recovery, and social engagement, alongside innovations in equipment design that offer customization, comfort, and versatility, appealing to diverse clientele with varied health needs.

Australia Pilates & Yoga Studios Market Trends:

Increasing Demand for Multi-Functional Wellness Spaces

The growing preferences for versatile wellness environments that extend beyond conventional gym services is offering a favorable market outlook. As individuals look for more than just physical health, they are drawn to comprehensive wellness settings that integrate fitness, recovery, social engagement, and lifestyle activities. Studios are transforming into environments that enhance overall wellness, combining physical activity with relaxation, nutrition, and community involvement. This change is motivated by the individual demand for an all-encompassing approach to health that caters to both physical and mental requirements. Studios that include spaces for recovery, meditation, social interaction, and nutritious eating are reaching a wider audience, attracting individuals who see wellness as a holistic lifestyle. By providing services that match contemporary, rapid lifestyles, like co-working spaces and social venues in addition to conventional fitness. companies can meet various client demands. This comprehensive model appeals to a diverse audience, ranging from young professionals to those pursuing work-life balance, and is transforming perceptions of fitness. As wellness increasingly merges with everyday life, the need for versatile spaces that promote personal development and community engagement keeps growing, driving the growth of this sector. In August 2024, Virgin Active announced the launch of its new Social Wellness Club, set to open in early 2025 at Westfield Bondi. The 2,500 sqm space offered fitness, recovery, co-working, and social zones, including Pilates, sound baths, and a health café. It aimed to create a holistic wellness experience beyond traditional gyms.

Innovation in Equipment Design and Studio Offerings

Studios are now integrating next-generation reformers, props, and monitoring tools that enhance the workout experience, improve safety, and offer greater customization. These innovations help instructors deliver varied, scalable routines that cater to beginners as well as advanced users, improving engagement and reducing drop-off rates. The growing appeal of equipment-based Pilates, in particular, is prompting studios to upgrade their infrastructure to remain competitive and relevant. Additionally, new formats combining strength, balance, and flexibility elements are being introduced using compact and multifunctional apparatus, allowing studios to optimize space while offering broader class options. These upgrades also align with user expectations for cleaner aesthetics, better ergonomics, and smarter design, which contribute to an improved overall atmosphere. In addition, innovative equipment allows for a wider range of rehabilitative and specialty applications, broadening the clientele of studios to include older adults, injury recovery patients, and prenatal/postnatal clients. This evolution in studio design and hardware supports premium pricing models and longer user lifecycles. As people are increasingly looking for functionality, variety, and comfort, equipment innovation remains a powerful driver of market expansion and differentiation. In 2024, Pilates Reformers Australia launched the C8-Raven Reformer Bed, the latest innovation in their Align-Pilates C-Series. This model featured enhanced resistance systems, rapid adjustment capabilities, and a sleek black anodized frame. It was designed for both home and studio use, offering versatility, comfort, and compact storage.

Australia Pilates & Yoga Studios Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on activity type and application.

Activity Type Insights:

• Yoga Classes
• Pilates Classes
• Pilates and Yoga Accreditation Training
• Merchandise Sale

The report has provided a detailed breakup and analysis of the market based on the activity type. This includes yoga classes, Pilates classes, Pilates and yoga accreditation training, and merchandise sale.

Application Insights:

• Small Scale
• Medium Scale
• Massive

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes small scale, medium scale, and massive.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Pilates & Yoga Studios Market News:

• In March 2025, CorePlus opened its first South Australian studio in Glenelg, offering a week of free Hot Mat Pilates, Yoga, and Reformer classes. The Melbourne-founded brand now operates 30 studios nationwide, with a strong focus on community and heated workouts.
• In August 2024, JETSET Pilates opened its first international studio in Melbourne at Glenarm Square, Glen Iris, in late Spring 2024. The Melbourne studio featured custom reformers and a sleek design with exclusive memberships available.

Australia Pilates & Yoga Studios Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia Pilates & yoga studios market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia Pilates & yoga studios market on the basis of activity type?
• What is the breakup of the Australia Pilates & yoga studios market on the basis of application?
• What is the breakup of the Australia Pilates & yoga studios market on the basis of region?
• What are the various stages in the value chain of the Australia Pilates & yoga studios market? 
• What are the key driving factors and challenges in the Australia Pilates & yoga studios?
• What is the structure of the Australia Pilates & yoga studios market and who are the key players?
• What is the degree of competition in the Australia Pilates & yoga studios market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia Pilates & yoga studios market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia Pilates & yoga studios market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia Pilates & yoga studios industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.