Australia Plant-Based Meat Market

Australia Plant-Based Meat Market Size and Share: 

The Australia plant-based meat market size reached USD 334.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,989.5 Million by 2033, exhibiting a growth rate (CAGR) of 21.93% during 2025-2033. The growing health consciousness, increasing vegan and flexitarian populations, rising environmental concerns, continual advancements in food technology, expanding product availability, strong retail and foodservice adoption, implementation of supportive government initiatives, and shifting consumer preferences toward sustainable protein sources are some of the major factors augmenting Australia plant-based meat market share.

Australia Plant-Based Meat Market Trends:

Rising Consumer Demand for Health and Sustainability

The market is witnessing a rise in consumer demand driven by health consciousness and environmental concerns. Consumers in Australia are increasingly seeking healthier alternatives to traditional meat due to concerns over saturated fats, cholesterol, and the link between excessive red meat consumption and various health risks, including cardiovascular diseases and certain cancers. Industry reports highlight that one in six Australians are living with cardiovascular disease (CVD), affecting over 4.5 Million people and accounting for nearly 18% of the population. As health awareness grows, many are turning to plant-based meat products as a nutritious alternative. These products, often fortified with essential nutrients like protein, iron, and vitamin B12, cater to health-conscious individuals looking for balanced diets without compromising nutritional value. This shift is propelling significant Australia plant-based meat market growth as consumers prioritize both personal well-being and sustainable food choices. In addition to this, environmental sustainability is another key factor supporting market expansion. The livestock industry significantly contributes to greenhouse gas emissions, water consumption, and deforestation. As climate awareness grows, more Australians are opting for plant-based alternatives to reduce their carbon footprint. Additionally, the demand for locally sourced, sustainable, and organic plant-based meat options is particularly strong, with consumers favoring brands that emphasize ethical sourcing and minimal environmental impact.

Retail and Foodservice Sector Growth and Accessibility

The availability of plant-based meat in supermarkets, restaurants, and fast-food chains is expanding significantly, which is increasing the sales of plant-based meat and contributing to the market growth. According to an industry report, sales of plant-based meat increased by a remarkable 47% between 2020 and 2023 in Australia, reaching USD 272.5 Million in 2023. Major Australian retailers are increasing their plant-based meat offerings, dedicating more shelf space to these products. Moreover, private-label plant-based meat brands are also emerging, thereby making alternatives more affordable and accessible to a broader demographic. Supermarkets are strategically placing plant-based meats alongside traditional meat products rather than in separate vegan sections to encourage trial purchases from mainstream consumers, which is positively impacting the Australia plant-based meat market outlook. Apart from this, the food service industry is also capitalizing on the trend. Fast-food chains are introducing plant-based options, catering to the rising flexitarian and vegan populations. Furthermore, fine dining restaurants are incorporating gourmet plant-based meat dishes, appealing to sustainability-conscious consumers. The shift towards plant-based menus in public institutions, such as schools and hospitals, further demonstrates growing acceptance. Besides this, continual advancements in supply chain logistics have improved distribution efficiency, ensuring that plant-based meats remain competitively priced and widely available, driving further market expansion.

Australia Plant-Based Meat Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, source, meat type, and distribution channel.

Product Type Insights:

• Burger Patties
• Sausages
• Nuggets and Strips
• Ground Meat
• Meatballs
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes burger patties, sausages, nuggets and strips, ground meat, meatballs, and others.

Source Insights:

• Soy
• Wheat
• Peas
• Others

A detailed breakup and analysis of the market based on the source have also been provided in the report. This includes soy, wheat, peas, and others.

Meat Type Insights:

• Chicken
• Beef
• Pork
• Others

The report has provided a detailed breakup and analysis of the market based on the meat type. This includes chicken, beef, pork, and others.

Distribution Channel Insights:

• Restaurant and Catering Industry
• Supermarkets and Hypermarkets
• Convenience and Specialty Stores
• Online Retail

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes restaurant and catering industry, supermarkets and hypermarkets, convenience and specialty stores, and online retail.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Plant-Based Meat Market News:

• On July 31, 2024, Australian plant-based meat brand Plantein announced the launch of its new product line in Woolworths supermarkets, featuring burgers, mince, and meatballs, each priced at USD 2.95. This initiative aims to provide consumers with affordable, nutritious alternatives to conventional meat, addressing rising living costs. The products are enriched with B vitamins, iron, fiber, and zinc, and are packaged in recyclable materials.
• On September 24, 2024, vEEF, an Australian plant-based meat business, unveiled four carbon-neutral products, including plant based beef mince, plant based classic sausages, plant based smokey sausages, and plant based chorizo sausages. The products are priced at or below animal-based equivalents. This strategic move aims to address the increasing consumer demand for sustainable and affordable meat alternatives.

Australia Plant-Based Meat Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia plant-based meat market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia plant-based meat market on the basis of product type?
• What is the breakup of the Australia plant-based meat market on the basis of source?
• What is the breakup of the Australia plant-based meat market on the basis of meat type?
• What is the breakup of the Australia plant-based meat market on the basis of distribution channel?
• What is the breakup of the Australia plant-based meat market on the basis of region?
• What are the various stages in the value chain of the Australia plant-based meat market? 
• What are the key driving factors and challenges in the Australia plant-based meat market?
• What is the structure of the Australia plant-based meat market and who are the key players?
• What is the degree of competition in the Australia plant-based meat market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia plant-based meat market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia plant-based meat market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia plant-based meat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.