The Australia power extension cord market size reached USD 92.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 162.02 Million by 2033, exhibiting a growth rate (CAGR) of 6.49% during 2025-2033. The rise of e-commerce, robust consumer electronics industry, and increasing home appliance adoption in Australia is driving the demand for power extension cords. As online shopping expands, more individuals seek convenient power solutions for their increasing array of electronic devices and household appliances, which is contributing to the Australia power extension cord market share.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 92.00 Million |
Market Forecast in 2033 | USD 162.02 Million |
Market Growth Rate 2025-2033 | 6.49% |
Growth in E-commerce and Online Shopping
The swift expansion of e-commerce in Australia is increasing individual interest in power extension cords, especially via online channels. These channels offer a wide variety of extension cords with different features and designs, allowing buyers to conveniently compare and choose items that suit their requirements. The change in shopping behaviors, driven by the ease and availability of online shopping, is making it easier to buy extension cords. Australia Post's yearly eCommerce Report indicated that Australians spent a historic A$69bn (US$43.6bn) on online shopping in 2024, representing a 12% rise compared to the prior year. This rise in online shopping is contributing to the Australia power extension cord market growth, with more individuals opting to purchase electrical products like power extension cords from the comfort of their homes
Expansion of Consumer Electronics Market
The ongoing growth of the consumer electronics sector in Australia is influencing the power extension cord market positively. With individuals purchasing a growing variety of electronic devices, including home entertainment systems, smart gadgets, gaming consoles, and personal electronics, the need for power distribution solutions is expanding. Power extension cables enable individuals to link several devices to one power source, helping them optimize their electronics arrangement without stressing over limited outlets. The Australian consumer electronics market is projected to rise from USD 25.44 billion in 2024 to USD 41.9 billion by 2033, reflecting a CAGR of 5.30%, which will enable the power extension cords market to thrive alongside this technology-led expansion. The increase in connected devices and a heightened demand for smart technology in Australian homes further enhances the requirement for adaptable and dependable power solutions.
Increased Adoption of Home Appliances
The growing utilization of household devices in Australia is catalyzing the demand for power extension cords. As families purchase a wider variety of appliances like washing machines, refrigerators, air fryers, and microwaves, the demand for extra power outlets is increasing. A lot of these appliances operate at the same time, particularly in contemporary houses, which raises the need for methods that enable several devices to function from one power outlet. Extension cords provide a convenient and cost-effective method to handle electricity needs for various devices. For instance, in 2024, Midea Australia revealed the debut of its advanced kitchen, refrigeration, and laundry appliances, featuring energy-saving refrigerators and intelligent washing machines. This shift corresponds with the growing demand for fashionable, practical, and technology-driven home solutions, thereby driving the need for power extension cords to support the escalating quantity of connected, energy-efficient home devices.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on gauge type, application, and distribution channel.
Gauge Type Insights:
The report has provided a detailed breakup and analysis of the market based on the gauge type. This includes 14 gauge, 16 gauge, 18 gauge, and others.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes household appliances, computers and consumer electronics, medical devices, and industrial/commercial.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Gauge Types Covered | 14 Gauge, 16 Gauge, 18 Gauge, Others |
Applications Covered | Household Appliances, Computers and Consumer Electronics, Medical Devices, Industrial/Commercial |
Distribution Channels Covered | Online, Offline |
Regions Covered | Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: