Australia Probiotics Market

Australia Probiotics Market Overview:

The Australia probiotics market size reached USD 1.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.7 Billion by 2033, exhibiting a growth rate (CAGR) of 6.9% during 2025-2033. The market is fueled by growing health awareness, rising demand for functional foods, and enhanced availability in retail and online channels. Increasing product use in dietary supplements, drinks, and animal feed also supports market growth, with solid consumer enthusiasm for digestive health and preventive care.

Australia Probiotics Market Trends:

Growing Consumer Knowledge and Demand for Products Promoting Gut Health

Concurrently, awareness of consumers about probiotics' benefits for health, especially regarding gut health, has increased remarkably among Australians. The heightened interest in well-being from a holistic perspective, coupled with robust research establishing an association between gut microbiota and overall health, has prompted Australians to look for products that support digestive health. Today, probiotics are not just regarded as food supplements but as a part of a healthy lifestyle. This change in consumer attitude is driving the growth of the, which is growing as more people include probiotic foods and supplements in their daily lives. The Australia probiotics market outlook indicates sustained positive growth as more consumers become aware of the important role of gut health in sustaining immunity, digestive function, and mental health. According to the reports, in June 2024, ADM was granted TGA Australia approval for DE111, a spore-forming probiotic, to be used in foods, beverages, and supplements that promote gut health, immune function, and microbiome diversity. Moreover, with heightening health awareness among Australians, demand for probiotics is likely to grow further, further solidifying the position of the market and adding to its growing market share.

Probiotics in Functional Foods and Beverages

The use of probiotics in functional foods and drinks is a rapidly expanding trend within Australia. With consumers intensely focused on health and looking for the convenience of quick health improvements, probiotic-based foods like yogurt, kefir, and probiotic drinks are becoming highly popular. These functional foods provide an easy, convenient means of including beneficial bacteria as part of normal diets, hence making them highly appealing to individuals with busy lifestyles. The boosting need for healthy, easy-to-consume snacks and drinks is driving Australia probiotics market growth, with greater numbers of businesses launching probiotic-enriched products to fulfill this requirement. For example, in December 2023, Sacco System introduced its new Ingredients website, ingredients.saccosystem.com. The website emphasizes the position of rennet, lactic ferments, and probiotics in food processing, featuring informative content, product information, and interactive parts for users across different ages. Furthermore, functional foods are also being marketed as providing diverse health benefits such as enhanced digestion, enhanced immunity, and improved mental clarity that attract a diverse group of customers. As this trend keeps growing, the Australia probiotics market will continue to grow, leading to a robust market direction with an increasing market size in the food and beverages sector.

Growth of Online and Specialty Retail Channels

The growing demand for e-commerce and specialty retail channels is revolutionizing the probiotics market in Australia. Customers are increasingly opting for online shops to buy probiotics, attracted by the ease and convenience of online shopping. Online shopping websites provide a wide variety of products, comprehensive consumer reviews, and home delivery at the customer's doorstep, making the overall shopping experience more enjoyable. Meanwhile, specialist retail outlets like health food stores, pharmacies, and wellbeing shops are highly popular as customers look for professional guidance and handpicked ranges of probiotic products. This movement toward both the internet and specialist retail outlets has driven the development and increased availability of probiotics throughout the country. Australia probiotics market share is increasing since these channels of retailing provide a broader range of products, such as supplements, functional foods, and beverages. As these retail options continue to hike, the market will continue to grow, with consumer access to probiotics spreading even further.

Australia Probiotics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on ingredient, form, distribution channel, and application.

Ingredient Insights:

• Bacteria
• Yeast

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes bacteria and yeast.

Form Insights:

• Dry
• Liquid

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes dry and liquid.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, pharmacies/drugstores, specialty stores, online stores, and others.

Application Insights:

• Food and Beverages
• Dietary Supplements
• Animal Feed

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes food and beverages, dietary supplements, and animal feed.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Probiotics Market News:

• In February 2024, Australian kombucha brand Remedy Drinks secured a 36% market share in the UK. Kombucha is now among the fastest growing of the functional beverages, with sales rising by 65% at Tesco in the last two years, amid a spike in customer interest in probiotics and hydration.
• In March 2023, Barambah Organics released Australia's first probiotic milk through its East Coast Sustainable Dairy label. Sold at Woolworths, this organic full-cream milk contains one billion probiotics per 200ml serving, supporting digestive health. As consumer interest in probiotics increases, this innovation meets Australia's increasing demand for functional dairy products.

Australia Probiotics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia probiotics market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia probiotics market on the basis of ingredient?
• What is the breakup of the Australia probiotics market on the basis of form?
• What is the breakup of the Australia probiotics market on the basis of distribution channel?
• What is the breakup of the Australia probiotics market on the basis of application?
• What is the breakup of the Australia probiotics market on the basis of region?
• What are the various stages in the value chain of the Australia probiotics market? 
• What are the key driving factors and challenges in the Australia probiotics?
• What is the structure of the Australia probiotics market and who are the key players?
• What is the degree of competition in the Australia probiotics market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia probiotics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia probiotics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia probiotics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.