Australia Q-Commerce Market

Australia Q-Commerce Market Overview:

The Australia Q-commerce market size reached USD 965.71 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 5,077.05 Million by 2033, exhibiting a growth rate (CAGR) of 20.25% during 2025-2033. The market growth is fueled by rising consumer demand for convenience, improvements in mobile and delivery technology, and online shopping shifts. Improved customer experiences, contactless payment adoption, and robust logistics networks are also the primary drivers of the Australia Q-commerce market share.

Australia Q-Commerce Market Trends:

Rise of Hyperlocal Delivery Networks

Within Australia, the market for Q-Commerce is experiencing rapid growth as a result of the installation of hyperlocal delivery networks. These networks draw on local fulfillment centers, compressing delivery timeframes and distances. Retailers and delivery networks are streamlining routes and utilizing crowdsourced delivery drivers to drive consumer demand to receive orders in an hour or less. By doing so, not only does this meet the demand of the consumer for fast delivery, it also allows cost-effective operations with minimal logistical overhead. Hyperlocal networks are supported by Australia's urban density, whereby most consumers are located within close proximity to each other, enabling the distribution of small packages efficiently. With more companies investing in these infrastructures, Q-commerce is gaining popularity across Australian cities, as customers are prepared to pay extra for instant and guaranteed delivery services. For instance, in November 2024, Menulog partnered with BWS to expand its alcohol delivery service in Australia, offering customers access to over 920 BWS stores across multiple regions. Menulog is providing a 30% discount on BWS orders and free delivery. This partnership aims to enhance convenience and choice for Australian consumers, reflecting Menulog’s commitment to delivering convenience and value through its local platform.

Integration of AI and Automation in Logistics

Artificial intelligence (AI) and automation are playing a pivotal role in the Australia Q-Commerce market growth, particularly within logistics and inventory management. AI-driven tools are helping companies optimize delivery routes, predict demand, and automate stock replenishment. Additionally, automation in fulfillment centers is reducing human error and speeding up the process from order to delivery. Robots, drones, and autonomous vehicles are gradually being incorporated into delivery systems, further reducing delivery times and operational costs. This trend is revolutionizing the supply chain by enabling 24/7 operations, which is critical for Q-Commerce. The Australian market is adopting these innovations swiftly, with several retailers and delivery platforms experimenting with cutting-edge technology to maintain a competitive edge in this fast-paced sector. For instance, a recent report by Salesforce and the Australian Retailers Association (ARA) reveals that 80% of Australian e-commerce businesses have integrated artificial intelligence (AI), with 33% fully implementing it and 47% still experimenting. The report also highlights the surge in digital wallet adoption, with 60% of businesses accepting Apple Pay. Furthermore, e-commerce functionalities are increasingly extending beyond digital platforms, with 92% of businesses generating revenue through customer service channels. These trends underscore AI's growing role in enhancing customer experiences, improving operational efficiency, and driving profitability, key components of the evolving q-commerce landscape.

Australia Q-Commerce Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type and platform.

Product Type Insights:

• Grocery
• Pharmacy
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes grocery, pharmacy, and others.

Platform Insights:

• App Based
• Web Based

The report has provided a detailed breakup and analysis of the market based on the platform. This includes app based and web based.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Q-Commerce Market News:

• In February 2024, Menulog launched an Emergency Rose Delivery Service in Sydney for last-minute Valentine’s Day shoppers. In partnership with Interflora, Menulog delivered free roses in Sydney locations like Wynyard Park and Manly Wharf. Additionally, a $15 discount and free delivery are offered via the Menulog app. Research reveals 50% of New South Wales residents start planning for Valentine's Day only a week before, with 40% of them scrambling to buy flowers last-minute. The service is aimed at offering convenience and timely delivery for customers.
• In February 2024, Just Eat Takeaway.com advanced its services through automation, focusing on drone deliveries and AI-powered customer support. The company partnered with Manna to roll out drone-operated deliveries, aiming for faster service and increased operational efficiency. Additionally, their AI Assistant enhances user experience with personalized recommendations and support. The company is also automating customer service and menu uploads for partners to improve efficiency. These innovations are part of their commitment to providing everyday convenience.

Australia Q-Commerce Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia Q-commerce market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia Q-commerce market on the basis of product type?
• What is the breakup of the Australia Q-commerce market on the basis of platform?
• What is the breakup of the Australia Q-commerce market on the basis of region?
• What are the various stages in the value chain of the Australia Q-commerce market? 
• What are the key driving factors and challenges in the Australia Q-commerce market?
• What is the structure of the Australia Q-commerce market and who are the key players?
• What is the degree of competition in the Australia Q-commerce market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia Q-commerce market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia Q-commerce market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia Q-commerce industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.