Australia Sports Betting: Size, Share & Trends

Australia Sports Betting Market Size, Share, Trends and Forecast by Platform, Betting Type, Sports Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A36677

Australia Sports Betting Market Overview:

The Australia sports betting market size reached USD 2,061.60 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,367.88 Million by 2033, exhibiting a growth rate (CAGR) of 8.70% during 2025-2033. Key factors driving Australia's sports betting market include a robust regulatory framework, widespread smartphone and internet penetration, high consumer interest in sports, technological advancements in betting platforms, and strategic partnerships between domestic operators and global tech providers that enhance user experience, product innovation, and market reach across both digital and retail channels.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2,061.60 Million
Market Forecast in 2033	USD 4,367.88 Million
Market Growth Rate 2025-2033	8.70%

Australia Sports Betting Market Trends:

Legal and Regulatory Framework Advancements

One of the most distinctive drivers of Australia's sports betting industry is the country’s conducive legal and regulatory environment, which has established a coherent framework that accommodates both consumers and operators. In contrast to most jurisdictions where sports betting is heavily constrained or prohibited, Australia has adopted a regulated gambling framework, predominantly regulated by the Interactive Gambling Act 2001 (IGA) and supporting state-based laws. These regulations permit sports betting by licensed domestic operators while banning unlicensed or offshore organizations, providing market security and adherence. This structure promotes consumer trust since players are assured of protection by local law and regulation, minimizing exposure to fraud and immoral conduct. Furthermore, the existence of licensing authorities like the Northern Territory Racing Commission promotes high standards of operation and compliance. Regulatory clarity has attracted considerable investment from local and international betting companies, further improving service quality and competitiveness. Additionally, recent consultations and amendments, for example, on advertising prohibitions and harm minimization, suggest that the government is taking an active role in honing policy to find a balance between market development and public health.

Australia Sports Betting Market Size

Technological Penetration and Mobile Betting Culture

Another factor driving the market is the widespread technology adoption, particularly via mobile and digital means, is another key but significantly different driver of the Australian sports betting market. Australia is one of the world's leading countries by smartphone and internet access, providing digital engagement ease for broad appeal. Mobile betting apps, live odds, live streaming, and in-play features have dramatically altered the way Australians interact with sports betting. Present-day consumers are digitally empowered and hence crave immediate access to betting websites, personalized odds, and safety guarantees in payments, all made standard because of Australia's mature digital ecosystem. All such organizations have made huge investments in customer-optimized app experiences, algorithmic odds customization, and secure and seamless payments. Such facilities propel not just acquisition of customers but also retention based on optimized bettor experiences. In addition, integration of technology with live sporting events such as real-time information, interactive elements, and social interaction enhances user engagement. The capacity to make micro-bets during a match, utilize voice commands, or even utilize predictive analytics based on player statistics, all enhance user empowerment and invite repeat usage.

Australia Sports Betting Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on platform, betting type, and sports type.

Platform Insights:

Offline
Online

The report has provided a detailed breakup and analysis of the market based on the platform. This includes offline and online.

Betting Type Insights:

Fixed Odds Wagering
Exchange Betting
Live/In Play Betting
Pari-Mutuel
eSports Betting
Others

A detailed breakup and analysis of the market based on the betting type have also been provided in the report. This includes fixed odds wagering, exchange betting, live/in play betting, pari-mutuel, eSports betting, and others.

Sports Type Insights:

Football
Basketball
Baseball
Horse Racing
Cricket
Hockey
Others

The report has provided a detailed breakup and analysis of the market based on the sports type. This includes football, basketball, baseball, horse racing, cricket, hockey, and others.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Sports Betting Market News:

April 2024: Tabcorp partnered with OpenBet to enhance its sports betting platform. OpenBet will provide its scalable betting engine and advanced trading system to Tabcorp's flagship brand, TAB, aiming to improve user experience and operational efficiency. This collaboration aims to redefine the sports betting landscape in Australia by delivering innovative and agile solutions.
November 2023: Picklebet raised AUD 15 million in a Series A funding round. The round was led by Discerning Capital, with additional participation from notable investors including Drive by DraftKings, Manifest Investment Partners, and Jeff Sagansky. This company aims to use the funding to fuel technological advancements, expand its media footprint, and support its strategic plans for international market entry.

Australia Sports Betting Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Platform Betting Type Sports Type Region
Platform Covered	Offline, Online
Betting Types Covered	Fixed Odds Wagering, Exchange Betting, Live/In Play Betting, Pari-Mutuel, eSports Betting, Others
Sports Types Covered	Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, Others
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia sports betting market performed so far and how will it perform in the coming years?
What is the breakup of the Australia sports betting market on the basis of platform?
What is the breakup of the Australia sports betting market on the basis of betting type?
What is the breakup of the Australia sports betting market on the basis of sports type?
What is the breakup of the Australia sports betting market on the basis of region?
What are the various stages in the value chain of the Australia sports betting market?
What are the key driving factors and challenges in the Australia sports betting market?
What is the structure of the Australia sports betting market and who are the key players?
What is the degree of competition in the Australia sports betting market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia sports betting market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia sports betting market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia sports betting industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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