Australia Sports Utility Vehicle Market Size, Share, Trends and Forecast by Type, Fuel Type, Seating Capacity, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33877

Australia Sports Utility Vehicle Market Overview:

The Australia sports utility vehicle market size reached USD 17,267.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 25,330.80 Million by 2033, exhibiting a growth rate (CAGR) of 4.35% during 2025-2033. The market is being driven by rapid advancements in vehicle technology and improvements in fuel efficiency. Individuals are drawn to models that offer seamless digital integration, safety features, and smart connectivity, making technology a key differentiator. In addition, the rise of hybrid and electric powertrains is addressing concerns over fuel usage, expanding the appeal of SUVs to eco-conscious and cost-aware buyers. Together, these trends are shaping a more innovative and sustainable SUV landscape, thereby influencing the Australia sports utility vehicle market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 17,267.00 Million
Market Forecast in 2033	USD 25,330.80 Million
Market Growth Rate 2025-2033	4.35%

Australia Sports Utility Vehicle Market Trends:

Technological Integration and Innovation

There is a rise in the integration of advanced technologies in SUVs as individuals are increasingly prioritizing innovation, connectivity, and intelligent design in their vehicle choices. Modern SUVs include state-of-the-art infotainment systems, digital screens, smartphone connectivity, voice commands, and sophisticated driver assistance technologies that improve both comfort and safety. Users are particularly attracted to cars that provide a smooth digital experience, whether via wireless charging, live navigation, or semi-autonomous driving features. These advanced technological features are not just exclusive to luxury models but are becoming commonplace across various SUV ranges. For instance, in 2024, Zeekr unveiled its new 7X electric SUV at the Chengdu Auto Show, with an Australian launch in 2025. The 7X featured ultra-fast 10-minute charging (10–80%), up to 780 km CLTC range, and dual-motor variants producing 470 kW. Aimed at tech-savvy families, it featured a roomy interior and high-end attributes suited for contemporary living. The vehicle establishes itself not merely as a mode of transport but as a cutting-edge center on wheels, emphasizing the importance of innovation in this sector. As digital expectations rise among buyers in Australia, especially in the EV space, the SUV remains at the forefront of automotive technology, making it a compelling choice for those seeking futuristic, high-performance vehicles in a connected world.

Australia Sports Utility Vehicle Market Size

Fuel Efficiency Improvements and Powertrain Options

Historically, SUVs had high fuel utilization, making them less attractive to cost-conscious or environmentally aware individuals. However, this viewpoint is changing quickly because of improvements in powertrain technologies and a wider selection of fuel-efficient choices. Modern SUV models are equipped with advanced petrol and diesel engines, hybrids, plug-in hybrids, and entirely electric drivetrains. These advancements are considerably reducing the efficiency difference between SUVs and smaller vehicle categories. Enhancements in aerodynamics, lowered engine sizes, and intelligent energy management systems are making SUVs more practical for everyday use while maintaining performance and comfort. A prime illustration is the introduction of the Polestar 3 in September 2024, which is the brand’s inaugural electric SUV in Australia. Equipped with a significant 111 kWh battery, a dual-motor setup, and an outstanding 628 km WLTP range, the Polestar 3 showcased how high-end electric SUVs can harmoniously blend performance and eco-friendliness. It additionally included cutting-edge technology like vehicle-to-grid (V2G) functionality, attracting environmentally aware individuals looking for energy stability and lasting efficiency. In a nation such as Australia, where extensive travel is frequent, the accessibility of long-range electric SUVs offers an appealing answer. This transformation in SUV design and powertrain variety continues to enhance the segment's attractiveness and promote ongoing market expansion. As a result, the Australia sports utility vehicle market growth is being strongly driven by user demand for more sustainable, high-performance, and technologically advanced mobility solutions.

Australia Sports Utility Vehicle Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, fuel type, and seating capacity.

Type Insights:

SUV-C
SUV-D
SUV-E
SUV-F

The report has provided a detailed breakup and analysis of the market based on the type. This includes SUV-C, SUV-D, SUV-E, and SUV-F.

Fuel Type Insights:

Diesel
Petrol
Electric
Others

A detailed breakup and analysis of the market based on the fuel type have also been provided in the report. This includes diesel, petrol, electric, and others.

Seating Capacity Insights:

5-Seater
7-Seater
8-Seater and Above

The report has provided a detailed breakup and analysis of the market based on the seating capacity. This includes 5-seater, 7-seater, and 8-seater and above.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Sports Utility Vehicle Market News:

In May 2025, JAECOO announced its official entry into the Australian market with a launch event scheduled for May 6 in Sydney, in partnership with Nine. The event will unveil the premium J7 and J8 SUV models, including a hybrid version offering 1200 km range. A media campaign developed by UM and M+C Saatchi will roll out from May 7 across Nine’s platforms.
In March 2025, Geely launched its all-electric EX5 SUV in Australia and New Zealand at an event in Sydney, expanding its presence into Oceania. The EX5 is built on Geely’s GEA architecture and features the Geely Short Blade Battery and CTB structure.

Australia Sports Utility Vehicle Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Fuel Type Seating Capacity Region
Types Covered	SUV-C, SUV-D, SUV-E, SUV-F
Fuel Types Covered	Diesel, Petrol, Electric, Others
Seating Capacities Covered	5-Seater, 7-Seater, 8-Seater and Above
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia sports utility vehicle market performed so far and how will it perform in the coming years?
What is the breakup of the Australia sports utility vehicle market on the basis of type?
What is the breakup of the Australia sports utility vehicle market on the basis of fuel type?
What is the breakup of the Australia sports utility vehicle market on the basis of seating capacity?
What is the breakup of the Australia sports utility vehicle market on the basis of region?
What are the various stages in the value chain of the Australia sports utility vehicle market?
What are the key driving factors and challenges in the Australia sports utility vehicle?
What is the structure of the Australia sports utility vehicle market and who are the key players?
What is the degree of competition in the Australia sports utility vehicle market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia sports utility vehicle market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia sports utility vehicle market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia sports utility vehicle industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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Australia Sports Utility Vehicle Market