Australia Television Market

Australia Television Market Overview:

The Australia television market size reached USD 11.11 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.79 Billion by 2033, exhibiting a growth rate (CAGR) of 9.20% during 2025-2033. The high broadband penetration, increasing ownership of smart televisions, and rising use of over-the-top (OTT) streaming platforms are propelling the market growth. Furthermore, improvements in mobile internet connectivity, growing demand for on-demand video content, domestic content production, and favorable government regulations are stimulating the market growth. Apart from this, multicultural audience preferences, diverse international and local content rights, hybrid broadcast broadband television (HbbTV), and inflating per capita income are providing a thrust to the Australia television market share.

Australia Television Market Trends:

Expansion of High-Speed Internet and Broadband Access

The widespread availability of high-speed internet has profoundly influenced how television is accessed in Australia. The implementation of the National Broadband Network (NBN) has provided millions of households with faster and more reliable internet connectivity, enabling the transition toward streaming platforms and Internet Protocol Television (IPTV) services. The Australian government has also committed AUD 3 billion to upgrade the NBN to full fiber-to-the-premises (FTTP) for 1.5 million more homes by 2030, aiming to deliver speeds up to 1 Gbps and boost digital infrastructure resilience. These upgrades make it easier for users to stream high-definition and 4K content without buffering, improving overall user experience. In addition to wired networks, alternatives like Starlink have become important in rural areas. High-speed access is now a prerequisite for modern TV consumption, and the availability of better broadband influences what services consumers adopt. As of early 2024, the median fixed internet speed in Australia stood at 54.41 Mbps, sufficient for streaming high-quality video content across multiple devices. This infrastructural improvement is central to the long-term growth of Australia’s television market, enabling more flexible, on-demand, and data-driven viewing experiences.

Rising Smart TV Penetration

Smart TVs are playing a major role in driving digital content consumption in Australia. By the end of 2023, 75.6% of households owned a smart TV, a rise from 70.9% in 2022, indicating rapid adoption across age groups and income levels. These TVs provide seamless access to streaming apps like Netflix, YouTube, and Disney+ without external devices, making them a default viewing option in many homes. Enhanced features, such as 4K resolution, organic light-emitting diode (OLED) displays, integrated voice assistants, Sare further boosting consumer demand. These trends reflect broader consumer migration toward connected living and personalized viewing. Smart TVs also support targeted advertising and interactive viewing, prompting broadcasters and marketers to invest more in digital strategies, which is driving the Australia television market growth.

Australia Television Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on technology, screen size, features, and end user.

 Technology Insights:

• LED/LCD TV
• OLED TV
• QLED TV
• Smart TV

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LED/LCD TV, OLED TV, QLED TV, and Smart TV.

Screen Size Insights:

• Small Screen (Below 32 inches)
• Medium Screen (32 to 50 inches)
• Large Screen (Above 50 inches)

A detailed breakup and analysis of the market based on the screen size have also been provided in the report. This includes small screen (below 32 inches), medium screen (32 to 50 inches), and large screen (above 50 inches).

Features:

• High-Resolution Displays
  • 4K
  • 8K
• HDR (High Dynamic Range)
• Audio Enhancement
  • Dolby Atmos
  • DTS X
• Connectivity Options
  • Bluetooth
  • Wi-Fi
  • HDMI
• Voice Control and AI Integration

The report has provided a detailed breakup and analysis of the market based on the features. This includes high-resolution displays (4K and 8K), HDR (high dynamic range), audio enhancement (Dolby Atmos and DTS X), connectivity options (Bluetooth, Wi-Fi, and HDMI), and voice control and AI integration.

End User Insights:

• Entertainment Enthusiasts
• Budget-Conscious Consumers
• Tech Enthusiasts
• Gamers

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes entertainment enthusiasts, budget-conscious consumers, tech enthusiasts, and gamers.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Television Market News:

• In 2024, British sports streaming platform DAZN acquired Foxtel for approximately USD 2.25 billion (AU$ 3.4 billion). The deal is intended to broaden Foxtel’s access to global sports content and boost the international reach of Australian sports programming.
• In 2024, Screen Australia partnered with Los Angeles-based Dynamic Television to co-fund the development of up to four scripted TV projects. Each project is eligible for up to USD 66,000 (AU$ 100,000) in funding, with the goal of enhancing the international appeal and success of Australian television content.

Australia Television Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia television market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia television market on the basis of technology?
• What is the breakup of the Australia television market on the basis of screen size?
• What is the breakup of the Australia television market on the basis of features?
• What is the breakup of the Australia television market on the basis of end user?
• What is the breakup of the Australia television market on the basis of region?
• What are the various stages in the value chain of the Australia television market? 
• What are the key driving factors and challenges in the Australia television market?
• What is the structure of the Australia television market and who are the key players?
• What is the degree of competition in the Australia television market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia television market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia television market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia television industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.