Australia Tourism Market

Australia Tourism Market Overview:

The Australia tourism market size reached USD 14.87 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 21.23 Billion by 2032, exhibiting a growth rate (CAGR) of 4.30% during 2024-2032. There are various factors that are driving the market, which include natural attractions, rising focus on sustainable experience, favorable government initiatives, and increasing utilization of digital marketing and social media to attract potential tourists.  

Australia Tourism Market Trends:

Natural Attractions

Tourism Australia states that in June 2024, there were approximately 660,330 visitor arrivals. Australia's natural beauty, cultural landmarks, and pleasant climate are drawing more and more tourists. Its natural attractions are a major source of foreign visitor traffic. Uluru holds great significance for the Anangu Indigenous people. Its spiritual and cultural significance, together with the legends and customs surrounding it, frequently captivate visitors. Additionally, the massive sandstone monolith’s changing colors, particularly at sunrise and sunset, provide breathtaking views that appeal to photographers and nature enthusiasts. Besides this, Australia’s national parks feature a wide range of ecosystems, ranging from tropical rainforests and arid deserts to temperate forests and alpine regions. They offer a unique flora and fauna that appeal to nature lovers and researchers. Australia is also known for its iconic views including the Sydney Opera House and Sydney Harbour Bridge.

Rising Focus on Sustainable Experience

On 6 September 2024, Accor accomplished a significant step forward in its sustainability journey with the Sustainable Tourism Certification of its 100th hotel in Australia by Ecotourism Australia. There is a wide availability of eco-friendly hotels, lodges, and resorts that are certified for their sustainability practices in Australia. These accommodations frequently recycle their waste, employ renewable energy, and prioritize water conservation. In natural destinations like the Great Barrier Reef and tropical rainforests, eco-resorts are designed to minimize environmental impact while offering unique experiences. Sustainable building materials and procedures are frequently utilized by these resorts, which prioritize harmony with the natural world. Travelers are becoming more conscious of their travel choices and choosing travel destinations and services that align with their values. Besides this, tour operators are adopting practices that reduce their environmental footprint such as using electric or hybrid vehicles, minimizing waste, and supporting local communities. Furthermore, governing agencies in Australia are promoting sustainability through various initiatives and standards. This includes supporting certifications like EarthCheck and Green Globe, which help businesses and destinations meet sustainability criteria.  

Australia Tourism Market News:

• 14 May 2024: Qantas, an Australian airline, will increase the frequency of flights on the Bengaluru-Sydney route from mid-December. The airline will increase the frequency from five flights a week to one every day between the two cities.
• 21 November 2023: Virgin Australia planned to enhance tourism in Uluru as it announced two new direct services from Melbourne and Brisbane that will be introduced next year. Launched in partnership with the Northern Territory Government and Voyages Indigenous Tourism Australia, the new services will have more than 62,000 seats per year to the Red Centre, connecting tourists directly to the spiritual heartland of Australia while providing more choice and value to travelers. 

Australia Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2024-2032. Our report has categorized the market based on travel purpose, travel type, tourism type, mode of booking, and age group.

Travel Purpose Insights:

• Leisure Tourism
• Business Tourism
• Medical Tourism
• Cultural and Heritage Tourism
• Others
   

The report has provided a detailed breakup and analysis of the market based on the travel purpose. This includes leisure tourism, business tourism, medical tourism, cultural and heritage tourism and others.

Travel Type Insights:

• Solo
• Group
   

A detailed breakup and analysis of the market based on the travel type have also been provided in the report. This includes solo, and group.

Tourism Type Insights:

• Domestic Tourism
• International Tourism
   

The report has provided a detailed breakup and analysis of the market based on the tourism type. This includes domestic tourism and international tourism.

Mode of Booking Insights:

• OTA Platform
• Direct Booking
   

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes OTA platform, and direct booking.

Age Group Insights:

• Below 30 Years
• 30 to 41 Years
• 42 to 49 Years
• 50 Years and Above
   

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30 to 41 years, 42 to 49 years, and 50 years and above.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Australia Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia tourism market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia tourism market?
• What is the breakup of the Australia tourism market on the basis of travel purpose?
• What is the breakup of the Australia tourism market on the basis of travel type?
• What is the breakup of the Australia tourism market on the basis of tourism type?
• What is the breakup of the Australia tourism market on the basis of mode of booking?
• What is the breakup of the Australia tourism market on the basis of age group?
• What are the various stages in the value chain of the Australia tourism market? 
• What are the key driving factors and challenges in the Australia tourism?
• What is the structure of the Australia tourism market and who are the key players?
• What is the degree of competition in the Australia tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia tourism market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.