Australia Video Streaming Market

Australia Video Streaming Market Overview:

The Australia video streaming market size reached USD 1.26 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 2.84 Billion by 2032, exhibiting a growth rate (CAGR) of 8.40% during 2024-2032. The market is driven by the rising demand for improved internet infrastructure and faster broadband rates, which allow people to watch high-definition (HD) and ultra-high-definition (UHD) content without buffering, along with the increasing number of digital advertisements.

Australia Video Streaming Market Trends:

Increased Internet Penetration

The video streaming market in Australia is primarily driven by the increased internet penetration in the country. According to the Australian Internet Statistics 2024, the number of internet users in Australia increased by 248 thousand between 2023 and 2024. This escalation in internet users supported by improved internet infrastructure and faster broadband rates has facilitated people in watching high-definition (HD) and ultra-high-definition (UHD) content without buffering. The improvement in viewing quality makes streaming services more appealing than traditional TV and lower-quality streaming alternatives. Widespread internet connectivity enables more people, even those in rural and distant places, to access video streaming services. This reach expands the potential subscriber base for streaming platforms in the country. Higher internet penetration is frequently associated with increased ownership of smart gadgets, such as smart TVs, tablets, and smartphones. These devices are essential for accessing streaming content, and their widespread use promotes the expansion of the video streaming market.

Improved internet infrastructure fosters the expansion of cloud-based services, such as video streaming. Streaming platforms leverage cloud storage and delivery networks to efficiently manage and distribute massive amounts of content to users in Australia. As internet access is becoming more prevalent, competition among internet service provider (ISPs) is driving rates down. More inexpensive internet connectivity enables people to subscribe to various streaming services without incurring hefty data fees.

Digital Advertising

As per the content published on the website of the IAB Australia in June 2024, online advertising expenditure has increased 9.3% year-on-year in Australia. Many video streaming sites, particularly those with free or ad-supported tiers rely on digital advertising as their primary revenue source. The increase in digital ad expenditure enables these platforms to invest in content, enhance the user experience, and provide more competitive services. Advanced digital advertising technologies allow for highly tailored adverts based on user data, preferences, and viewing behaviors. This precision improves the efficiency of advertisements, making it more tempting for marketers to invest in video streaming networks. This personalized strategy ensures that viewers see more relevant adverts, which improves their overall experience. Ad-supported streaming systems, which generate revenue from digital advertising, might provide lower membership fees or even free access to content. This concept appeals to a broader audience, including those who might be unwilling to pay for premium subscriptions. The expansion of digital advertising is resulting in higher ad spending on video streaming platforms. As marketers shift their resources from traditional media to digital channels, video streaming services gain a growing proportion of the advertising market.

Digital advertising enables new ad formats, such as interactive commercials, skippable ads, and dynamic ad placement. These formats engage viewers more successfully and provide advertisers with a higher return on investment (ROI), which encourages additional investments in streaming platforms. Streaming platforms utilize data analytics to provide advertisers with detailed information about viewer behavior and ad performance. This data-driven strategy allows advertisers to enhance their campaigns and makes streaming platforms a more appealing option for ad expenditure.

Australia Video Streaming Market News:

• May 2024: Paramount Global is expected to launch its ad-supported streaming service in Canda and Australia. The company also plans to introduce high prices, premium version of the service across Europe.

Australia Video Streaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Component Insights:

• Solution 
  • IPTV
  • Over-the-top
  • Pay TV
• Services 
  • Consulting
  • Managed Services
  • Training and Support
     

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, and pay TV) and services (consulting, managed services, and training and support).

Streaming Type Insights:

• Live/Linear Video Streaming
• Non-Linear Video Streaming
   

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming.

Revenue Model Insights:

• Subscription
• Transactional
• Advertisement
• Hybrid
   

The report has provided a detailed breakup and analysis of the market based on the revenue model. This includes subscription, transactional, advertisement, and hybrid.

End User Insights:

• Personal
• Commercial
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Video Streaming Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia video streaming market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Australia video streaming market?
• What is the breakup of the Australia video streaming market on the basis of component?
• What is the breakup of the Australia video streaming market on the basis of streaming type?
• What is the breakup of the Australia video streaming market on the basis of revenue model?
• What is the breakup of the Australia video streaming market on the basis of end user?
• What are the various stages in the value chain of the Australia video streaming market? 
• What are the key driving factors and challenges in the Australia video streaming?
• What is the structure of the Australia video streaming market and who are the key players?
• What is the degree of competition in the Australia video streaming market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia video streaming market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia video streaming market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia video streaming industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.