Australia Wall Covering Market

Australia Wall Covering Market Overview:

The Australia wall covering market size reached USD 1.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.6 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. Rising residential and commercial construction, growing interior design trends, increased demand for sustainable and customizable products, rapid urbanization, and technological advancements in digital printing and material durability, along with rising disposable incomes and renovation activities, are some of the factors propelling the growth of the market.

Australia Wall Covering Market Trends:

Rising Focus on Aesthetic and Functional Wall Finishes

In Australia, the use of wall coverings is expanding as consumers place greater emphasis on interiors that blend design with practicality. A noticeable shift toward visually engaging and low-maintenance materials is shaping preferences across both homes and commercial spaces. From textured panels to eco-conscious wallpapers, a wide range of finishes is gaining ground. Interior refurbishments, lifestyle upgrades, and increased investment in modern infrastructure are encouraging wider adoption. Customizable patterns, durability, and easy installation are further enhancing appeal across varied user segments. Architects and designers are exploring bolder, more tactile solutions that elevate spatial experience without compromising on efficiency. Retail, hospitality, and residential sectors continue to drive uptake, reflecting broader movements toward individualized and curated interior environments. This growing interest in design-centric wall finishes is reshaping how spaces are styled and experienced across Australia. For example, the global wall covering market size reached USD 39.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 55.0 Billion by 2033, exhibiting a growth rate (CAGR) of 3.61% during 2025-2033.

Blending Heritage with Contemporary Appeal in Wall Coverings

In Australia, interior spaces are increasingly reflecting a balance between cultural richness and modern minimalism. Wall covering collections that reinterpret traditional motifs through a contemporary lens are gaining popularity. Designs inspired by global heritage, nature, and fine art are being adapted into modern color palettes and sleek formats, offering a refined yet expressive visual experience. This approach resonates with consumers seeking uniqueness and character in their spaces, especially in upscale residential and boutique commercial interiors. The growing appreciation for design narratives and craftsmanship is encouraging the use of wall coverings not just as décor but as a storytelling element. As international collections make their way into the Australian market, they’re meeting the rising demand for surfaces that are not only visually striking but also versatile, sophisticated, and reflective of a global design perspective tailored to local tastes. For instance, in September 2023, Asian Paints Ltd. expanded its wall coverings brand, Nilaya, by introducing new collections that blend traditional designs with contemporary aesthetics, appealing to the Australian market.

Australia Wall Covering Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, printing type, application, and end user.

Product Type Insights:

• Wall Panel
• Wall Paper
  • Vinyl Wallpaper
  • Non-woven Wallpaper
  • Paper-based Wallpaper
  • Fabric Wallpaper
  • Others
• Tile
• Metal Wall Covering
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes wall panel, wall paper (vinyl wallpaper, non-woven wallpaper, paper-based wallpaper ,fabric wallpaper, and others), tile, metal wall covering, and others.

Printing Type Insights:

• Digital
• Traditional

A detailed breakup and analysis of the market based on the printing type have also been provided in the report. This includes digital and traditional.

Application Insights:

• New Construction
• Renovation

The report has provided a detailed breakup and analysis of the market based on the application. This includes new construction and renovation.

End User Insights:

• Commercial
• Residential

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes commercial and residential.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Wall Covering Market News:

• In October 2024, Benjamin Moore, a leading name in premium paints and coatings, expanded its brand visibility through a renewed partnership with the New York Rangers. The collaboration signals Benjamin Moore’s ongoing global branding momentum. As the company strengthens its market presence, such initiatives could indirectly influence the Australia wall covering market by boosting brand recognition and demand for high-quality wall finishes across international markets, including Australia.

Australia Wall Covering Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia wall covering market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia wall covering market on the basis of product type?
• What is the breakup of the Australia wall covering market on the basis of printing type?
• What is the breakup of the Australia wall covering market on the basis of application?
• What is the breakup of the Australia wall covering market on the basis of end user?
• What are the various stages in the value chain of the Australia wall covering market? 
• What are the key driving factors and challenges in the Australia wall covering market?
• What is the structure of the Australia wall covering market and who are the key players?
• What is the degree of competition in the Australia wall covering market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia wall covering market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia wall covering market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia wall covering industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.