Australia Wallpaper Market

Australia Wallpaper Market Overview:

The Australia wallpaper market size reached USD 46.00 Million in 2024. Looking forward, the market is expected to reach USD 61.50 Million by 2033, exhibiting a growth rate (CAGR) of 3.28% during 2025-2033. The market is spurred by rising interest in interior décor, a robust DIY culture, and expanding demand for easy-to-fit, customizable wall coverings. Consumers are turning to wallpaper as a budget-friendly method of revamping interiors, especially in city dwellings and rental homes. Increased consciousness about environmental sustainability has also boosted demand for environment-friendly and domestically produced wallpapers. Advancements like peel-and-stick products and digital printing also facilitate wider accessibility and design flexibility, which further increases the Australia wallpaper market share.

Australia Wallpaper Market Trends:

Nature-Inspired and Coastal Themes

One of the most striking trends in the Australia wallpaper market is increasing demand for nature-inspired and coastal-themed designs that echo the nation's outdoor lifestyle and nature's beauty. Australians are very attached to their surroundings, and this is particularly evident in interior design choice. Wallpapers with native wildflowers such as eucalyptus, wattle, and banksia and wildlife like cockatoos or kangaroos become more popular. In coastal areas of Queensland and New South Wales, oceanic designs, light sandy hues, and beach imagery prevail. Such designs are especially popular in holiday houses, beach houses, and modern open-plan living areas, where they look best with natural light and outdoor vistas. Australian wallpaper companies tend to work with local artists to produce unique prints that honor the environment, providing a locally infused, homegrown charm. This is and aspect of a wider national design philosophy, that bridges indoor life with the outdoors, stressing relaxation, minimalism, and sustainability.

Increasing Demand for Removable and DIY Wallpaper

The second trend that is supporting the Australia wallpaper market growth is the increasing popularity of removable and DIY-friendly wallpaper. With an increasing number of renters in the big cities of Melbourne, Sydney, and Brisbane, there is huge demand for temporary wall coverings that can be simply installed and removed without affecting the surface. Peel-and-stick wallpaper has emerged as a popular solution for renters who want to customize their rooms without breaking lease agreements. This is also boosted by Australia's robust DIY culture, where house owners are opting to do home renovations themselves in place of hiring professionals. Wallpaper companies are, therefore, targeting simplicity in application, with products that have pre-applied adhesives, instructions on how to apply them step-by-step, and easy-to-use tools. These functional aspects have assisted in broadening the appeal of wallpaper beyond conventional markets, making it even more affordable for first-time buyers and younger shoppers. Removable wallpaper is also considered a low-commitment means of trying out strong patterns or current colors, which goes together with Australia's rapidly changing interior design environment.

Demand for Sustainable and Locally Made Products

Sustainability is becoming a key theme in the Australian wallpaper industry, fueled by consumer values and local environmental concerns. As ecological consciousness grows, more Australians are looking for environmentally friendly wallpaper products, including recycled paper, water-based ink, and PVC-free substrates. Domestic manufacture is also receiving attention, particularly in the wake of international supply chain disruptions and a wider cultural imperative to support Australian products. Customers are gravitating towards domestically designed and made wallpapers for more than just ethical purposes, but for the inherent design features that incorporate Australian identity and culture. Homeowners, along with designers, in the green-friendly cities such as Adelaide and Canberra are shifting attention to products compatible with green building certifications. Wallpaper companies are reacting by improving transparency over sourcing and production processes, and by marketing collections that reduce waste and chemicals. This emphasis on environmentally friendly design is assisting in changing consumer behavior and redefining what quality is in the Australian wallpaper industry.

Australia Wallpaper Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on wallpaper type, distribution channel, and end user.

Wallpaper Type Insights:

• Vinyl Wallpaper
• Non-woven Wallpaper
• Paper-based Wallpaper
• Fabric Wallpaper
• Others

The report has provided a detailed breakup and analysis of the market based on the wallpaper type. This includes vinyl wallpaper, non-woven wallpaper, paper-based wallpaper, fabric wallpaper, and others.

Distribution Channel Insights:

• Online
• Offline

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

End User Insights:

• Residential
• Commercial

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes residential and commercial.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Wallpaper Market News:

• In November 2024, Impact Wallpaper began providing a range of mural-style patterns for accent walls, alongside a choice of neutral designs. These designs are being introduced after the launch of the Impact Wallpaper brand in early 2024 and are part of an ongoing expansion that will offer new, environmentally friendly wallpaper choices to households throughout Australia. The designs featured in this expansion vary from impressionistic and geometric styles to several nature-inspired options. These mural-inspired creations aim to enliven a space by incorporating distinctive art, appealing to various aesthetic tastes.

Australia Wallpaper Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia wallpaper market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia wallpaper market on the basis of wallpaper type?
• What is the breakup of the Australia wallpaper market on the basis of distribution channel?
• What is the breakup of the Australia wallpaper market on the basis of end user?
• What is the breakup of the Australia wallpaper market on the basis of region?
• What are the various stages in the value chain of the Australia wallpaper market? 
• What are the key driving factors and challenges in the Australia wallpaper market?
• What is the structure of the Australia wallpaper market and who are the key players?
• What is the degree of competition in the Australia wallpaper market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia wallpaper market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia wallpaper market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia wallpaper industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.