Australia Wellness Tourism Market Size, Share, Trends 2033

Australia Wellness Tourism Market Size, Share, Trends and Forecast by Travelers Type, Service Type, Location, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A33531

Australia Wellness Tourism Market Overview:

The Australia wellness tourism market size reached USD 18.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 67.6 Billion by 2033, exhibiting a growth rate (CAGR) of 14.60% during 2025-2033. The market is driven by rising consumer demand for nature-based healing, government promotion of health and eco-tourism, growth in indigenous cultural wellness experiences, increasing mental health awareness, expansion of wellness retreats in remote areas, high domestic travel rates, and the appeal of premium spa and mindfulness services, all contributing to the expansion of the Australia wellness tourism market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 18.1 Billion
Market Forecast in 2033	USD 67.6 Billion
Market Growth Rate 2025-2033	14.60%

Australia Wellness Tourism Market Trends:

Expansion of Eco-Conscious Wellness Retreats

The Australia wellness tourism market growth is substantiated by a notable rise in eco-conscious wellness retreats that emphasize sustainability alongside personal well-being. Properties located in regions such as the Byron Bay hinterlands, Margaret River, and Tasmania are leading the trend by offering fully sustainable accommodations powered by renewable energy, organic farm-to-table cuisine, and zero-waste operational models. Guests are encouraged to participate in activities like forest bathing, regenerative agriculture workshops, and wellness therapies that promote ecological mindfulness. This growing emphasis on environmental responsibility resonates strongly with a segment of travelers seeking holistic health experiences that also minimize ecological impact. The combination of luxurious wellness services with verifiable sustainability practices positions these retreats as highly attractive destinations for eco-aware tourists both domestically and internationally. For instance, in August 2024, Australia’s South West launched a new Wellness Tourism Strategy to position itself as a leader in nature-based wellness travel. The strategy focuses on sustainable practices, collaboration with Aboriginal communities, and creating holistic experiences such as guided meditation, spa treatments using local botanicals, and mindful hikes. Events at Bina Maya Yallingup Escape and The Dam showcased the region’s potential. The strategy aims to attract high-spending wellness travelers, drive longer stays, and ensure a year-round, sustainable tourism industry.

Australia Wellness Tourism Market Size

Rise of Mental Health-Focused Wellness Journeys

There is an increasing demand in Australia for wellness tourism experiences specifically addressing mental health and emotional resilience. For instance, as per industry reports, wellness tourism in Australia has surged, with Big Red Group reporting a 228.4% increase in wellness bookings in 2024 compared to 2023. Spa experiences rose 19% year-on-year, while specific venues like Polynesian Spa in Brisbane saw bookings jump 855%. Peninsula Hot Springs and Wellness Studio also saw increases of 132% and 400%, respectively. Destinations across Queensland, Victoria, and Western Australia are offering specialized retreats that combine therapeutic practices such as cognitive behavioral therapy sessions, meditation intensives, digital detox programs, and structured nature immersion therapies. These journeys are crafted to help individuals manage stress, anxiety, and burnout, reflecting a broader societal shift toward prioritizing emotional well-being. Wellness providers are collaborating with licensed mental health professionals to design programs that integrate scientific approaches with holistic healing traditions. As awareness around mental health grows, travelers are seeking personalized, medically informed wellness programs rather than generic spa retreats, reinforcing Australia’s reputation as a leader in transformative wellness travel experiences.

Australia Wellness Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional levels for 2025-2033. Our report has categorized the market based on travelers type, service type, and location.

Travelers Type Insights:

Primary
Secondary

The report has provided a detailed breakup and analysis of the market based on the travelers type. This includes primary and secondary.

Service Type Insights:

Australia Wellness Tourism Market By Service Type

Transport
Lodging
Food and Beverage
Shopping
Activities and Excursion
Others

A detailed breakup and analysis of the market based on the service type have also been provided in the report. This includes transport, lodging, food and beverage, shopping, activities and excursion, and others.

Location Insights:

Domestic
International

The report has provided a detailed breakup and analysis of the market based on the location. This includes domestic and international.

Regional Insights:

Australia Capital Territory & New South Wales
Victoria & Tasmania
Queensland
Northern Territory & Southern Australia
Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Wellness Tourism Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Travelers Type Service Type Location Region
Travelers Type Covered	Primary, Secondary
Service Types Covered	Transport, Lodging, Food and Beverage, Shopping, Activities and Excursion, Others
Locations Covered	Domestic, International
Regions Covered	Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, Western Australia
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Australia wellness tourism market performed so far and how will it perform in the coming years?
What is the breakup of the Australia wellness tourism market on the basis of travelers type?
What is the breakup of the Australia wellness tourism market on the basis of service type?
What is the breakup of the Australia wellness tourism market on the basis of location?
What is the breakup of the Australia wellness tourism market on the basis of region?
What are the various stages in the value chain of the Australia wellness tourism market?
What are the key driving factors and challenges in the Australia wellness tourism market?
What is the structure of the Australia wellness tourism market and who are the key players?
What is the degree of competition in the Australia wellness tourism market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia wellness tourism market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia wellness tourism market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia wellness tourism industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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