Australia Women Apparel Market

Australia Women Apparel Market Overview:

The Australia women apparel market size reached USD 11.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.94% during 2025-2033. The market is fueled by changing fashion, growing consumer purchasing power, and the rising need for environmentally-friendly and ethically manufactured apparel. Moreover, the impact of online retail sites and changing lifestyle patterns towards casual and athleisure wear play a significant role in driving market growth.

Australia Women Apparel Market Trends:

Sustainability and Ethical Fashion

Australian consumers are increasingly valuing sustainability in their fashion purchases. This is driven by increasing environmental consciousness and the need for sustainable materials like organic cotton and recycled materials. Companies that embrace transparent supply chains, ethical working conditions, and environmentally friendly production methods are gaining competitive ground. The popularity of second-hand and vintage clothing also indicates this trend, with online platforms like Depop and local thrift shops booming. This movement is not merely material but also includes minimalistic fashion, longevity, and mindful consumption, affecting consumers and brands alike to rethink their fashion approach. For instance, the Sydney Global Sourcing Expo, held in June 2024, focused on sustainability, featuring global exhibitors and seminars on sustainable sourcing, circular fashion, supply chain transparency, and fair labor practices. Notable topics include Australia's "Seamless" initiative to reduce landfill waste, the Living Wage movement, and the rise of conscious fashion among major Australian brands. The event supported brands in adopting eco-friendly, ethical practices in their operations.

Athleisure and Casual Wear Dominance

The athleisure trend's growth in Australia is a worldwide shift toward comfort and practicality for everyday wear. Consumers are influenced by lifestyle factors, such as more home-based work and emphasis on well-being, which drive the need for easy-to-wear clothing that can easily incorporate after-workout sessions as well as daytime outings. Manufacturers are reacting with new materials, fashion-forward activewear, and fashion-meets-performance design. The rise of yoga pants, oversized hoodies, and minimalist sneakers highlights this trend. Stores are widening athleisure collections to suit various demographics, and it is now a mainstay in Australian women's closets. For instance, in 2023, Australia's women's sportswear sector grew by 7% compared to the previous year, outpacing the overall apparel market. The sector achieved a 10% compound annual growth rate (CAGR), driven by the Paris 2024 Olympics' focus on gender parity and increased support for women's sports. This trend is expected to continue, with a projected 4% growth in 2024 for the sportswear market, compared to 2% for the overall apparel and footwear market.

Australia Women Apparel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Tops and Dresses 
• Bottom Wear 
• Innerwear and Sleepwear 
• Coats, Jackets and Suits 
• Ethnic Wear 
• Others 

The report has provided a detailed breakup and analysis of the market based on the product type. This includes tops and dresses, bottom wear, innerwear and sleepwear, coats, jackets and suits, ethnic wear, and others.

Season Insights:

• Summer Wear
• Winter Wear
• All Season Wear

The report has provided a detailed breakup and analysis of the market based on the season. This includes summer wear, winter wear, and all season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets 
• Exclusive Stores 
• Multi-Brand Retail Outlets 
• Online Stores 
• Others 

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others.

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

The report has also provided a comprehensive analysis of all the major regional markets, which include Australia Capital Territory & New South Wales, Victoria & Tasmania, Queensland, Northern Territory & Southern Australia, and Western Australia.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Australia Women Apparel Market News:

• In October 2024, Mosaic Brands, the parent company of Australian clothing labels Rivers, Millers, and Katies, entered voluntary administration due to financial struggles. The ASX-listed company, which operates over 700 stores and employs around 3,000 staff, had previously closed five brands—Rockmans, Autograph, Crossroads, W.Lane, and BeMe—to focus on its core brands and an online marketplace.
• In February 2025, Marie Claire unveiled a bold new redesign for its March 2025 issue, marking its 30th anniversary in Australia. The issue features Hollywood star Renée Zellweger in an exclusive cover shoot and interview, starting a year-long celebration with special events, a refreshed print and digital look, and a bumper birthday issue in September.
• In February 2025, Hanes, which operates in Australia through its subsidiary, Hanes Australasia, partnered with Urban Outfitters to launch an exclusive Hanes Heritage Capsule Collection, featuring 28 pieces of innerwear and apparel for men and women. This limited-edition collection blends nostalgia with modern fashion, showcasing redesigned classics like boxer briefs, ribbed tanks, crew socks, and oversized Beefy-Ts.

Australia Women Apparel Market Report Coverage:

Key Questions Answered in This Report:

• How has the Australia women apparel market performed so far and how will it perform in the coming years?
• What is the breakup of the Australia women apparel market on the basis of product type?
• What is the breakup of the Australia women apparel market on the basis of season?
• What is the breakup of the Australia women apparel market on the basis of distribution channel?
• What are the various stages in the value chain of the Australia women apparel market? 
• What are the key driving factors and challenges in the Australia women apparel market?
• What is the structure of the Australia women apparel market and who are the key players?
• What is the degree of competition in the Australia women apparel market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Australia women apparel market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Australia women apparel market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Australia women apparel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.