Automotive Display System Market

Automotive Display System Market Overview:

The global automotive display system market size reached US$ 15.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 33.1 Billion by 2032, exhibiting a growth rate (CAGR) of 8.23% during 2024-2032. The need for connected vehicles, electric vehicles, and rising demand for heads-up display are expanding the growth of the market.

Automotive Display System Market Analysis:

• Major Market Drivers: The growing demand for luxury vehicles and rising priority for safety while driving is strengthening the growth of the market.
• Key Market Trends: The need for digital instruments clusters, along with the increasing number of connected vehicles, are facilitating the automotive display system market growth.
• Geographical Trends: Asia Pacific holds the largest segment because of rapid urbanization and the presence of several automotive key players.
• Key Players: Some of the major market players in the automotive display system industry include Alps Alpine Co. Ltd., AUO Corporation, Continental AG, DENSO Corporation, Innolux Corporation, Japan Display Inc. (Sony Corporation), LG Display Co. Ltd., Nippon Seiki Co. Ltd., Panasonic Holdings Corporation, Robert Bosch GmbH, Valeo SA, Visteon Corporation and YAZAKI Corporation, among many others.
• Challenges and Opportunities: While the market faces challenges like cost pressure, which impacts automotive display system market revenue and supply-demand imbalances, it also encounters opportunities in the development of technologies like gesture control systems and steering mounted controls.
   

Automotive Display System Market Trends:

Growing Demand for Head-Up Displays (HUDs)

HUDs offer crucial information such as vehicle speed, navigation directions, and warnings straight in the driver's line of sight, thus diminishing the attention of the driver. HUDs ensure drivers continuously have access to key information like speed limits, traffic signs and directions about upcoming route without looking away from the road or the dashboard. This ensures driver comfort, particularly in situations that demand careful driving or navigating in new locations. Apart from this, several automotive system companies are improvising the production of HUD systems due to their ability to enhance driving safety, convenience and user experiences. For instance, in 2022, Nippon Seiki Co., Ltd. launched mass production of head-up displays at new Poland factory. The first product was HUDs for BMW Group.

Growing Adoption of Electric Vehicles (EVs)

EVs often have unique interface requirements compared to traditional internal combustion engine vehicles. They may need displays that provide detailed information about battery status, charging infrastructure, energy consumption, and driving range. Therefore, there is a demand for specialized displays and user interfaces tailored to the needs of EV drivers. Additionally, EVs require advanced energy management systems to optimize battery performance and range. Display systems play a vital role in presenting real-time data on energy usage, charging status, and regenerative braking of energy management in the vehicle. This necessitates advanced display technologies and intuitive user interfaces to help drivers make informed decisions about their driving behavior and energy consumption. As per the IMARC Group’s report, the global electric vehicles market is expected to reach 381.3 million units by 2032.

Rising Demand for Connected Cars

The IMARC Group’s report shows that the global connected car market reached US$ 84.9 Billion in 2023. Advanced system display is a critical enabler of connected vehicles as they ensure efficient interaction with external systems. These systems are the most important since they are the point of access to various infotainment applications, navigation, communication, and even vehicle diagnostics. As buyers are prioritizing connectivity and digital integration in their vehicles, automakers are investing in more sophisticated display systems to meet these expectations. Hence, automakers are developing and integrating advanced systems in the industry to meet buyer demands. The most important role of the automotive system is the real-time delivery of this data, allowing drivers to obtain traffic status, weather updates, nearby amenities, and even the performance of their vehicles. As the volume and complexity of connected cars data continue to grow, the automotive display system demand capable of processing and presenting this information effectively also increases.

Automotive Display System Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on technology, display size, application, vehicle type, and sales channel.

Breakup by Technology:

• LCD
• TFT-LCD
• OLED
• Digital Lighting Processing (DLP)
• Plasma Panels
   

TFT-LCD accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the technology. This includes LCD, TFT-LCD, OLED, digital lighting processing (DLP), and plasma panels. According to the report, TFT-LCD represents the largest segment.

TFT-LCD displays differ by quality of the image they process and can make the displayed images very colorful with a wide range of colors, ensuring a satisfying visual experience for drivers and passengers. They are also used to control the air conditioning and audio, in the instrument cluster, in dashboard displays or driver information displays, and in aftermarket navigation devices.

Breakup by Display Size:

• Less than 5”
• Between 6” to 10”
• Greater than 10”
   

Between 6” to 10” holds the largest share of the industry

A detailed breakup and analysis of the market based on the display size have also been provided in the report. This includes less than 5”, between 6” to 10”, and greater than 10”. According to the report, between 6” to 10” accounts for the largest market share.

Displays in the 6” to 10” size range offers a balance between functionality and minimal space consumption. This size allows key players to fit all necessary information, such as infotainment management or navigation maps, without cluttering up the dashboard or making them hard to see while driving. The cost of producing such displays for manufacturers and buyers is also relatively lower. Moreover, such displays provide adequate functionality while remaining relatively affordable to produce.

Breakup by Application:

• Head Up Display
• Instrument Cluster
• Center Stack Display
• Rear Seat Entertainment Display
• Rear View Mirror Display
• Portable Navigation Device
• Others
   

Center Stack Display represents the leading market segment 

The report has provided a detailed breakup and analysis of the market based on the application. This includes head up display, instrument cluster, center stack display, rear seat entertainment display, rear view mirror display, portable navigation device, and others. According to the report, center stack display represents the largest segment.

The pivotal position of center stack display within the interior of vehicle and its multifunctional role in providing essential information and controls to drivers and passengers is boosting the growth of this segment in the market. Moreover, its large size and intuitive touchscreen interface allow for easy interaction and seamless integration with other vehicle systems, which improves the overall experience of the user. As per the IMARC Group’s report, the global center stack display market is expected to reach US$ 28.0 Billion by 2032.

Breakup by Vehicle Type:

• Passenger Vehicle
  • Hatchback
  • Sedan
  • Utility Vehicles
• Light Commercial Vehicle
• Buses & Coaches
• Trucks
   

Passenger vehicle exhibits a clear dominance in the market 

A detailed breakup and analysis of the market based on the vehicle type have also been provided in the report. This includes passenger vehicle (hatchback, sedan, and utility vehicles), light commercial vehicles, buses & coaches, and trucks. According to the report, passenger vehicle account for the largest market share.

An increasing number of passenger cars across the globe is driving the demand for display systems. At the same time, buyers are prioritizing entertainment, connectivity, and safety features when buying the passenger cars, thereby catalyzing the demand for the advanced display systems. In addition, the passenger vehicle market's competitive environment urges key market players to distinguish their models through innovative technology and unique features, including state-of-the-art display systems. As a result, key players are more inclined to invest in premium display solutions for passenger vehicles to enhance their competitiveness and appeal to people. According to the IMARC Group’s report, the global passenger car market size is projected to exhibit a growth rate (CAGR) of 7.17% during 2024-2032.

Breakup by Sales Channel:

• OEM
• Aftermarket
   

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes OEM and aftermarket.

Original equipment manufacturers (OEMs) are directly involved in the design and production of vehicles, which allows them to integrate display systems seamlessly into vehicle interiors during the manufacturing process. Moreover, the perfectly integrated display systems are compatible and operate stably, addressing performance requirements and design specifications unique to the vehicle model. In addition, OEMs are developing working relationships and signed agreements with display technology developers, which provide them with up-to-date product performance commodities.

Aftermarket features an array of display system options that meet the criteria of varied buyers and vehicle models. It has retrofit kits and standalone display units, which can be simply mounted into existing vehicles, meaning that people can enhance their cars by using the latest display technologies without necessarily buying new cars. Additionally, aftermarket display systems usually provide more options for customization and adaptability compared to OEM installed systems, and as a result, people can personalize their in-vehicle entertainment, navigation, and connectivity features according to their specific individual needs and preferences.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest automotive display system market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for automotive display system.

Asia Pacific is one of the largest and the most prominent automotive and manufacturing hubs across the globe with countries such as China, India, and Japan. These countries are undergoing rapid industrialization and urbanization, creating more demand for automobiles with advanced features and technologies like display systems. Moreover, rising income levels and expanding middle-class populations are driving the desire for vehicles with increasing security, connectivity, and entertainment capabilities, thereby boosting the overall automotive display system market value. Moreover, the increasing number of passenger vehicles launched with advanced technology and features is strengthening the growth of the market. The State Council Information Office reports shows that China's retail sales of passenger cars reached nearly 6.42 million units in the first four months of 2024.

Competitive Landscape:

• The automotive display system market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Alps Alpine Co. Ltd., AUO Corporation, Continental AG, DENSO Corporation, Innolux Corporation, Japan Display Inc. (Sony Corporation), LG Display Co. Ltd., Nippon Seiki Co. Ltd., Panasonic Holdings Corporation, Robert Bosch GmbH, Valeo SA, Visteon Corporation and YAZAKI Corporation.
  
  (Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
   
• Key players are continuously investing in research and development (R&D) activities to improve display technologies to enhance display performance, including brightness, contrast, color accuracy, and energy efficiency. Companies are also developing AR head-up displays to improve the navigation and safety alerts without distracting the driver. In addition, they are focusing on expanding smart touchscreen displays and gesture control interfaces to improve user experience and accessibility for drivers and passengers. For instance, in 2022, Visteon, a leading global technology company serving the mobility industry, debuted its fourth-generation SmartCore domain controller, to showcase a solution designed to allow global automakers to deliver a more connected, personalized and safe driving experience.

Automotive Display System Market News:

• April 23, 2024: AUO Corporation, a global leader in display and smart application solutions, announced a strategic partnership with E Ink, a global commercial leader in ePaper technology, to develop large-size color ePaper displays.
• June 29, 2021: Visteon Corporation announced a new business win with a North American OEM for its microZone display technology. The award is for a multi-display system that will be featured in multiple premium and performance vehicles expected to launch in 2024.

Automotive Display System Market Report Scope:

Key Questions Answered in This Report:

• How has the global automotive display system market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global market?
• What is the impact of each driver, restraint, and opportunity on the global market?
• What are the key regional markets?
• Which countries represent the most attractive market?
• What is the breakup of the market based on the technology?
• Which is the most attractive technology in the market?
• What is the breakup of the market based on the display size?
• Which is the most attractive display size in the market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the market?
• What is the breakup of the market based on the vehicle type?
• Which is the most attractive vehicle type in the market?
• What is the breakup of the market based on the sales channel?
• Which is the most attractive sales channel in the market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global automotive display system market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the automotive display system market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global automotive display system market.
• The study maps the leading as well as the fastest growing regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the automotive display system industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.