The global baby diaper rash cream market reached a value of US$ 1.2 Billion in 2019. A diaper rash, medically known as diaper dermatitis, causes skin irritation due to chemical allergies, prolonged wetness, bacterial infection and diaper friction. It can also alter the sleeping pattern of the infant/baby, reduce the frequency of urination or defecation, and lead to severe skin inflammation. At present, there is an increase in the demand for the baby diaper rash cream as it helps in calming these symptoms and preventing them from reoccurring by forming a protective barrier between the baby’s skin and potential irritants. It is generally manufactured using beeswax, zinc oxide, mineral oil and skin soothers.
Due to the increasing consciousness among parents about the harmful impact of utilizing baby products in the long term, there has been a gradual shift toward natural products that are free from parabens, phthalates, silicones, petrochemicals, artificial preservatives and other synthetic additives. In line with this, they are also investing in organic products, which are produced using ingredients such as sunflower seed, jojoba, almond and calendula oils. These organic variants offer antifungal and antibacterial qualities as well as aid in reconditioning and softening the baby’s skin. Furthermore, some of the leading manufacturers operating in the industry are investing in promotional campaigns to retain a competitive edge and expand their existing consumer base. Additionally, the proliferation of supermarkets and hypermarkets, in confluence with the burgeoning e-commerce sector, is anticipated to increase product accessibility, particularly in the developing economies. Owing to these factors, IMARC Group expects the market value to reach US$ 1.7 Billion by 2025, at a CAGR of 6.3% during the forecast period (2020-2025).
Breakup by Gender:
The male segment currently exhibits a clear dominance in the market.
Breakup by Type:
At present, zinc oxide-based creams represent the most commonly utilized product as they help in forming a protective layer around rashes.
Breakup by Distribution Channel:
Supermarkets and hypermarkets account for the majority of the total market share as they offer a one-stop-shop experience to buyers.
On the geographical front, Asia Pacific enjoys the leading position in the market due to various product launches in the region.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
Key Questions Answered in This Report:
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