The global baby diaper rash cream market is expected to grow at a CAGR of around 4% during 2019-2024. A diaper rash is a symptom of skin irritation, which is usually triggered by prolonged wetness, bacterial infection, and constant diaper friction. It can lead to redness of the skin, changes in sleeping patterns of the baby and reduced urination and defecation. Baby diaper rash creams and ointments can help with these symptoms and prevent them from reoccurring. These creams are made using zinc oxide, mineral oil, water, beeswax and skin soothers such as aloe vera and act as a protective barrier between the baby’s skin and the irritants. Medium concentrations of rash creams are applied repeatedly to curb skin sensitivity and chafing of the baby’s skin.
Increasing consumer awareness of natural baby products is one of the key factors driving the growth of the market. Furthermore, growing income levels in emerging economies have led to the greater adoption of specialized baby care products, which is further catalyzing the market growth. Consumers are more inclined toward organic products as they contain less or negligible synthetic chemicals. The market is further driven by various product innovations and the incorporation of natural ingredients. For instance, almond oil and five-leaved chaste are widely used in baby diaper rash creams owing to their anti-inflammatory and anti-bacterial properties. Other factors contributing significantly to the market growth include rapid urbanization, increasing disposable income levels, aggressive promotional activities by manufacturers, and the proliferation of supermarkets and hypermarkets along with the online retailing system, which has increased the product accessibility.
IMARC Group’s latest report provides a deep insight into the global baby diaper rash cream market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the baby diaper rash cream market in any manner.
The report has also analyzed the competitive landscape of the market with some of the key players being Chicco USA, Johnson & Johnson, Beiersdorf, Burt's Bees, The Himalaya Drug Company, Mission Pharmacal Company, Weleda, NUK, Sebapharma, Summer Laboratories, W S Badger, Bioveda Action Research, Bepanthen, Sudocrem, Drapolene, Mustela, Cetaphil, Eucerin, etc.
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