The latest report by IMARC Group, titled “GCC Baby Food and Infant Formula Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” finds that the GCC baby food and infant formula market is expected to grow at a CAGR of
5.8% during 2023-2028. Baby food comprises soft, mashed, and easy-to-consume foods, such as cereals, fruits, and vegetables, made for toddlers and infants. On the other hand, infant formula contains milk protein-based ingredients and serves as a healthy substitute for breast milk for babies under the age of 12 months. These products are rich in essential nutrients, such as calcium, magnesium, zinc, iron, vitamins, minerals, and fats. They help provide adequate nourishment and promote the overall growth of the child. Moreover, since babies lack developed teeth and muscles to chew properly, baby food and infant formula act as the primary source of calories and nutrients.
GCC Baby Food and Infant Formula Market Trends:
The growing awareness regarding the nutritional requirements of children among parents represents the primary factor driving the market in the GCC region. Additionally, with the expanding working women population, hectic lifestyles, and busy work schedules, individuals are opting for baby food and infant formula to provide children with a healthy and nutritious diet. In line with this, the shifting inclination toward convenience-oriented ready-to-eat (RTE) and packaged baby food items due to rapid urbanization and elevating income levels has augmented the product demand. Apart from this, several favorable initiatives undertaken by the governing agencies of various GCC countries to promote child health owing to the rising incidences of child malnutrition have accelerated the product adoption rate. Furthermore, the leading manufacturers are launching innovative product variants, such as camel milk-based infant formula and halal baby foods, that are prepared using sustainable, natural, and chemical-free ingredients to expand their product portfolio. Besides this, extensive investments in aggressive promotional activities and celebrity endorsements to boost product reach have catalyzed market growth. Other factors, including the escalating demand for organic, premium and minimally-processed baby foods, widespread product availability via e-commerce platforms, and surging birth rates, are also creating a positive market outlook.
- Based on the type, the market has been classified into milk formula, dried baby food, prepared baby food, and others.
- On the basis of the distribution channel, the market has been divided into supermarkets and hypermarkets, pharmacies, convenience stores, and others.
- Country-wise, the market has been segmented into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain.
- The competitive landscape of the market has also been examined, along with the detailed profiles of the key players operating in the industry.
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