The GCC baby food and infant formula market size reached US$ 1.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 1.6 Billion by 2028, exhibiting a growth rate (CAGR) of 5.8% during 2023-2028.
Baby food and infant formula are food products manufactured using soft, mashed and minced vegetables, fruits, meats and cereals for toddlers and newborns. They are used as a substitute for mother’s milk and consist of milk protein-based ingredients. Milk formula, prepared and dried baby food are some commonly available variants. These products are a rich source of various nutrients, such as calcium, magnesium, zinc, iron and essential minerals. They aid in providing adequate nourishment and facilitating the overall development of the child. Moreover, as babies lack teeth and the ability to chew effectively, these products act as the main source of calories and nutrients for them.
The growth of the baby food and infant formula market in the GCC region can be attributed to the rising consumer awareness regarding the nutritional requirements of children. Moreover, the increasing female working population and hectic schedules of the consumers are favoring the market growth. Consumers are widely adopting baby food products to provide a healthy and nutritious diet to their child. Moreover, product variations, such as the launch of camel milk-based infant formula and halal baby foods, are providing a thrust to the market growth. These products are manufactured using sustainably sourced and chemical-free ingredients. Product manufacturers are also collaborating with celebrities for brand endorsements on social media platforms and offering their products through convenient online channels, which is positively impacting the market growth. Other factors, including the rising instances of child malnutrition, along with the implementation of favorable government policies promoting child health, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC baby food and infant formula market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
Dried Baby Food
Prepared Baby Food
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Type, Distribution channel, Country
Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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Key Questions Answered in This Report
The GCC baby food and infant formula market was valued at US$ 1.2 Billion in 2022.
We expect the GCC baby food and infant formula market to exhibit a CAGR of 5.8% during 2023-2028.
The advent of camel milk-based infant formula and halal baby foods, along with the growing adoption of premium-quality organic baby food products, is currently catalyzing the GCC baby food and infant formula market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby food and infant formula.
Based on the type, the GCC baby food and infant formula market has been segmented into milk formula, dried baby food, prepared baby food, and others. Currently, milk formula holds the majority of the total market share.
Based on the distribution channel, the GCC baby food and infant formula market can be divided into
supermarkets and hypermarkets, pharmacies, convenience stores, and others. Among these,
supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and
Bahrain, where Saudi Arabia currently dominates the market.
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