According to the latest report by IMARC Group, titled “North America Baby Food and Infant Formula Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the North America baby food and infant formula market size reached US$ 9.9 Billion in 2022. Baby food and infant formula refer to specialized edible products marketed and designed to feed babies and infants. They are manufactured using cow milk, soybean, mashed fruits, vegetable oils, grains, cereals, corn syrup, and pureed meat. Baby food and infant formula are rich in proteins, carbohydrates, fats, vitamin D, calcium, iron, and other minerals. They are widely used as a complete or partial substitute for human milk as they consist of milk protein-based ingredients. Baby food and infant formula are highly convenient and easy-to-prepare products that provide essential nutrients, boost immunity, promote cognitive development, and improve overall health.
North America Baby Food and Infant Formula Market Trends:
The rising female workforce participation is one of the primary factors driving the market growth in North America. Baby food and infant formula are widely used by working parents, especially new mothers, to save time and provide a healthy and nutritious diet to infants. In addition to this, growing awareness among parents regarding various product health benefits, such as promoting growth, enhancing brain development, reducing allergies, improving dental health, and preventing infections, is acting as another growth-inducing factor. Furthermore, the implementation of stringent regulations by several regional governments to ensure that manufacturers are meeting safety, quality, and minimum nutritional requirements for products is providing an impetus to the market growth. Additionally, the increasing demand for organic and natural products that are free from artificial colors, flavors, sweeteners, and preservatives, due to rising concerns among parents regarding the health and well-being of infants, is positively influencing the market growth. Moreover, aggressive promotional activities by manufacturers through advertisements, social media campaigns, and innovative packaging solutions are favoring the market growth. Other factors, including the rising birth rate in the region, increasing expenditure capacities of consumers, easy product availability across e-commerce platforms, and increasing investment in research and development (R&D) on new products, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 13.9 Billion by 2028, exhibiting a CAGR of 5.8% during 2023-2028.
- On the basis of type, the market has been divided into milk formula, dried baby food, prepared baby food, and others.
- Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others.
- On a regional basis, the market has been categorized into the United States and Canada.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
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