The North America baby food and infant formula market size reached US$ 9.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.9 Billion by 2028, exhibiting a growth rate (CAGR) of 5.8% during 2023-2028.
Baby food comprises of soft, pureed or easy to consume food variants including fruits, cereals, meats and vegetables. Infant formula refers to the processed food infused with distinct ingredients that serve as a replacement for breast milk. These edible products are consumed by babies of 0-2 years age as they lack a developed mastication system. The baby food and infant formula acts as the main source of minerals, calories and vitamins for the babies.
North America is amongst one of the biggest markets for baby food and infant formula products in the world. Increasing disposable incomes, new product innovations and high birth rate are some of the main drivers for baby food and infant formula market in the region. In addition to this, increasing working women population, easy availability and inability to breastfeed have also fueled the demand of baby food and infant formula products. Rising awareness towards the health benefits as well as expanding globalization will continue to boost the baby food and infant formula market in the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America baby food and infant formula market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on type and distribution channel.
Key Regions Analyzed
Analysis for Each Country
Market by Type
Dried Baby Food
Prepared Baby Food
Market by Distribution Channel
Supermarkets and Hypermarkets
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Key Player Profiles
IMARC Group’s latest report provides a deep insight into the North America baby food and infant formula market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the North America baby food and infant formula market in any manner.
Base Year of the Analysis
Type, Distribution Channel, Country
United States, Canada
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Key Questions Answered in This Report
The North America baby food and infant formula market was valued at US$ 9.9 Billion in 2022.
We expect the North America baby food and infant formula market to exhibit a CAGR of 5.8% during 2023-2028.
The growing awareness among parents towards the importance of health and nutrition of their babies, along with the introduction of organic, premium, and minimally-processed baby food and infant formula variants, is primarily driving the North America baby food and infant formula market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of baby food and infant formula across the several North American nations.
Based on the type, the North America baby food and infant formula market has been bifurcated into milk formula, dried baby food, prepared baby food, and others. Among these, milk formula currently holds the majority of the total market share.
Based on the distribution channel, the North America baby food and infant formula market can be segmented into supermarkets and hypermarkets, pharmacies, convenience stores, and others. Currently, supermarkets and hypermarkets exhibit a clear dominance in the market.
On a regional level, the market has been classified into United States and Canada, where United States currently dominates the North America baby food and infant formula market.
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