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India Basmati Rice market to Grow at a CAGR of 1.30% During 2022-2027, Propelled by the Growing Demand for Long-Grain Specialty Rice Due to their Superior Characteristics

Published on Oct 14, 2022

The latest report by IMARC, titled “India Basmati Rice Market: Industry Trends, Share, Size, Opportunity and Forecast 2022-2027”, finds that India basmati rice market is growing at a CAGR of 1.30% during the forecast period (2022-2027). Basmati rice is a type of white rice generally grown in India, Pakistan, and the Himalayas. India produces about two-thirds of the global supply of basmati rice. It is a unique species of long-grain rice that possesses a light nutty flavor and floral aroma and is popularly used as a side dish for curry and rice pilaf. It is rich in fiber, vitamins, zinc, potassium, calcium, copper, carbohydrates, and magnesium while containing low amounts of sodium. In recent years, basmati rice has gained momentum due to its extensive use in preparing numerous rice-based dishes across India.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of the associated industries. These observations will further be integrated into the report.

India Basmati Rice Market Trends:

One of the primary factors driving the market is the growing demand for long-grain specialty rice due to its superior characteristics in terms of aroma, quality, and flavor. Additionally, the utilization of basmati rice in preparing numerous traditional Indian cuisines, including desserts, biryani, and pilafs, is creating a positive market outlook. Other than this, the demand for the export of basmati rice is constantly rising, which is positively influencing the market growth. Besides this, there has been an increasing popularity of brown basmati rice  on account of its low-fat content and high nutritional value. Furthermore, the launch of various licensing procedures and trade policies for agricultural exports is catalyzing the market growth. Apart from this, the Government of India is introducing several initiatives to promote domestic production and improve the storage of basmati rice. Moreover, key players are adopting numerous innovative packaging solutions, including small-size and affordable packets with zip-lock and flexible pouches for convenient usage. Furthermore, the growing usage of advanced technologies and farm management practices for the production and post-harvest handling of the product represents another major growth-inducing factor.

Market Summary:

  • Based on the type of rice, the market has been bifurcated into parboiled and raw.
  • On the basis of the pack size, the market has been segmented into retail and institutional packaging.
  • Based on the distribution channel, the market has been segregated into offline and online stores.
  • Region-wise, the market has been classified into North India, West and Central India, South India, and East India.
  • The competitive landscape of the market has also been analyzed, along with detailed analysis of the profiles of the key players operating in the industry.
     

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