India Basmati Rice Market to Reach INR 533.6 Billion by 2032, Driven by the Rising Demand for Specialty Rice

July 26, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “India Basmati Rice Market Report by Type of Rice (Parboiled, Raw), Pack Size (Retail Packaging, Institutional Packaging), Distribution Channel (Offline Stores, Online Stores), and Region 2024-2032,” the India basmati rice market size reached INR 490.5 Billion in 2023. Basmati rice is a long-grain rice variety known for its unique fragrance, delicate flavor, and slender, elongated grains. It is primarily cultivated in the Indian subcontinent, particularly in India and Pakistan, where it holds cultural and culinary significance. The word "basmati" is derived from the Hindi language, meaning "queen of fragrance" or "the fragrant one." The distinguishing characteristic of basmati rice is its aroma, often described as a blend of nutty, floral, and popcorn-like scents. This aroma is attributed to the presence of a chemical compound called 2-acetyl-1-pyrroline, which is responsible for the characteristic fragrance. Basmati rice grains are long, slender, and non-sticky when cooked. They have a delicate texture and tend to remain separate after cooking, thus making them ideal for various rice dishes, particularly biryanis, pulao, and pilaf. The grains elongate further during cooking, thereby giving the rice an elegant appearance on the plate. Basmati rice is also known for its excellent cooking qualities. It has a higher water absorption capacity compared to other rice varieties, which helps the grains cook evenly and retain moisture. This results in fluffy and aromatic rice with a pleasant mouthfeel. Basmati rice is considered a luxury food item and is often associated with special occasions, celebrations, and gourmet cooking.

India Basmati Rice Market Trends:

The quality and unique characteristics of basmati rice represents one of the key factors driving the growth of the basmati rice market across India. Basmati rice is known for its exceptional aroma, distinct flavor, and long, slender grains. The rising consumption of basmati rice in India due to its premium quality is boosting the growth of the market. In line with this, India is the largest exporter of basmati rice globally. Favorable government policies and trade agreements are facilitating export opportunities for Indian basmati rice. The increasing preference for Indian basmati rice in foreign markets is contributing to the growth of the market. In addition to this, the rising shift in consumer preferences toward premium and high-quality food products due to the increasing disposable income is influencing the growth of the market. Basmati rice, being a premium variety, is often considered a luxury food item. The rising middle-class population in India and other countries drives the demand for basmati rice. The market is also driven by cultural significance in the country. Basmati rice holds cultural significance in various regions and communities. It is an integral part of traditional cuisines and festivals. For instance, festivals like Eid and Diwali often witness an increased demand for basmati rice, which is driving the market growth. Apart from this, the Government of India (GoI) is implementing policies and schemes to support the agricultural sector, including basmati rice cultivation. These initiatives aim to improve infrastructure, provide financial assistance, and ensure favorable trade conditions, which is fostering the growth of the market. Moreover, significant technological advancements in the agriculture industry, such as improved farming techniques, seed varieties, and irrigation methods, are contributing to higher yields and improved quality of basmati rice, which is creating a positive outlook for the market across the country. Looking forward, the market value is projected to reach INR 533.6 Billion by 2032.

Market Summary:

  • Based on the type of rice, the market has been classified into parboiled and raw. Currently, parboiled holds the largest market share in the country.
  • On the basis of pack size, the market has been segmented into retail packaging and institutional packaging.
  • Based on distribution channel, the market has been segregated into online stores and offline stores. Currently, offline stores hold the largest market share across India.
  • On a geographical front, the market has been segmented into North India, West and Central India, South India, and East India. Presently, North India is dominating the market across India.
  • The competitive landscape of the market has also been examined along with the profiles of some of the key players.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units INR Billion
Segment Coverage Type of Rice, Pack Size, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
India Basmati Rice Market to Reach INR 533.6 Billion by 2032, Driven by the Rising Demand for Specialty Rice
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More