India Basmati Rice Market Outlook, Growth, Industry Analysis, Demand, and Research Report

Market Overview:

The India basmati rice market size reached INR 490.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 533.6 Billion by 2032.

Basmati rice refers to a unique species of long grain aromatic rice originating in the Indian subcontinent. It is commonly available in white and brown varieties and has a floral aroma and a nutty flavor. Additionally, basmati rice is rich in vitamins, fibers, zinc, copper, calcium, magnesium, potassium, carbohydrates, etc., and contains lower amounts of sodium. Owing to the presence of these nutrients and its distinct taste, basmati rice is utilized as a primary ingredient in the preparation of a vast array of rice-based dishes across India.

India Basmati Rice Market Trends:

The growing consumer preferences for long-grain specialty rice variants owing to their superior characteristics in terms of quality, aroma, and flavor are primarily driving the India basmati rice market. Moreover, the rising consumption of brown basmati rice due to its low-fat content and high nutritional value is acting as another significant growth-inducing factor. In addition to this, the increasing adoption of basmati rice in the food and beverage sector for the preparation of various traditional Indian cuisines, such as biryani, desserts, pilafs, etc., is also fueling the market growth. Furthermore, the escalating export demand for basmati rice in different parts of the world, especially in the Middle East region, is creating a positive outlook for the market in India. In line with this, the introduction of favorable trade policies and licensing procedures for agricultural exports is propelling the Indian market for basmati rice. Moreover, the Government of India is also launching several initiatives for boosting domestic production and enhancing the storage capacity of basmati rice, thereby further bolstering the regional market. For instance, the Agricultural and Processed Food Products Export Development Authority (APEDA) and Basmati Export Development Foundation (BEDF) have collaborated to sensitize the farmers and assist the state governments in improving basmati rice cultivation. Besides this, various leading key players are adopting innovative packaging solutions in the form of small-size and affordable packets and zip-lock and flexible pouches for convenient usage, which is also augmenting the product demand. Furthermore, the elevating utilization of advanced technologies and farm management practices for the production and post-harvest handling of basmati rice is anticipated to drive the India basmati rice market over the forecast period.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India basmati rice market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on type of rice, pack size and distribution channel.

Breakup by Type of Rice:

• Parboiled
• Raw
   

Breakup by Pack Size:

• Retail Packaging
• Institutional Packaging
   

Breakup by Distribution Channel:

• Offline Stores
• Online Stores
   

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage: