According to the latest report by IMARC Group, titled “GCC beer Market: Industry, Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the GCC beer market size reached US$ 11.2 Billion in 2022.
Beer is an alcoholic beverage manufactured from water, grains, hops, and yeast. The process of making beer involves several steps, including mashing, boiling, fermenting, and aging. It consists of minerals, fiber, vitamins, polyphenols, and various cereal grains, such as wheat, rye, corn, barley, and rice. Beer is commonly available in ale, stout, lager, malt, and porter variants. It is stored and packaged in glass bottles and metal cans and produced in macro-, micro-and craft breweries. It is often paired with specific snacks and meals and is also used in cooking and as an ingredient in many recipes. Moderate consumption of beer helps to prevent heart disease, kidney stones, diabetes, and high cholesterol.
GCC Beer Market Trends:
The growth in the GCC beer market is attributed to the widespread product adoption in the food and beverage industry. Beer is widely used in restaurants, cafes, and hotels to impart delicate flavors and bring out the richness of meat and vegetables. In line with this, the rising product demand in celebrations and social and cultural gatherings as a bonding activity due to the increasing social interactions among millennials is favoring the market growth. Additionally, the changing lifestyle of consumers, along with rising brand consciousness among consumers for imported and premium beers, is acting as another growth-inducing factor. Apart from this, the growing awareness and willingness to try newly launched flavors, such as chocolate, orange, pineapple, and strawberry, is providing an impetus to the market growth. Moreover, the introduction of beers with low alcoholic and calorie content is propelling the market growth. Furthermore, the widespread adoption of canned beer, owing to its easy transportation and handling, is creating a positive outlook for the market. Other factors, including the rising expenditure capacities of consumers, easy product availability, and the launch of gluten-free beer, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 13.7 Billion by 2028, exhibiting a CAGR of 3.35% during 2023-2028.
- On the basis of the product type, the market has been categorized into standard lager, premium lager, specialty beer, and others.
- Based on the packaging, the market has been divided into glass, PET bottle, metal can, and others.
- On the basis of the production, the market has been categorized into macro-breweries, micro-breweries, and others.
- Based on the alcohol content, the market has been divided into high, low, and alcohol-free.
- On the basis of the flavor, the market has been bifurcated into flavored and unflavored.
- Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
- On the basis of country, the market has been categorized into Saudi Arabia, UAE, Qatar, Oman, Kuwait and Bahrain.
- The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis
||Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Country
||Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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