GCC Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol-Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Region 2023-2028
The GCC beer market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.7 Billion by 2028, exhibiting a growth rate (CAGR) of 3.35% during 2023-2028.
Beer is a carbonated and fermented alcoholic beverage manufactured from malted cereal grain, such as wheat, rye, corn, barley and rice, hops, yeast and water. Stout, lager, ale, malt and porter are some of the commonly available variants. Beer is a rich source of riboflavin, potassium, magnesium, folate, niacin and pyridoxine and can aid in preventing cardiovascular and circulatory disorders. Moderate consumption can also assist in reducing stress, strengthening muscles and improving cognitive functioning. It also prevents kidney stones and maintains normal blood pressure levels. Beer is usually stored and packaged in metal cans and glass bottles and produced in macro-, micro-and craft breweries.
The GCC beer market is primarily being driven by significant growth in the food and beverage industry across the region. Beer is widely used in restaurants, cafes and hotels to enhance the texture, flavor and aroma of meats and vegetables and impart delicate flavors to the dishes. The increasing brand consciousness among the masses and rising demand for high-quality and premium alcohols are also favoring the market growth. Moreover, the launch of beer in novel and exotic flavors, such as chocolate, orange, pineapple and strawberry is providing a thrust to the market growth. The increasing willingness of the consumers to try new products, such as processed and imported craft beer infused with spices is positively impacting the market growth. Other factors, including the rising expenditure capacities, along with the increasing consumer preference for beers with low alcoholic content, are anticipated to drive the market toward growth across the region.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the GCC beer market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.
Breakup by Product Type:
Breakup by Packaging:
Breakup by Production:
Breakup by Alcohol Content:
Breakup by Flavor:
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Country:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Country
Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain
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Key Questions Answered in This Report
The GCC beer market was valued at US$ 11.2 Billion in 2022.
We expect the GCC beer market to exhibit a CAGR of 3.35% during 2023-2028.
The introduction of beer in novel and exotic flavors, such as chocolate, orange, pineapple, strawberry, etc., is primarily driving the GCC beer market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of beer across several GCC nations.
Based on the product type, the GCC beer market has been divided into standard lager, premium lager, specialty beer, and others. Currently, standard lager holds the largest market share.
Based on the packaging, the GCC beer market can be categorized into glass, PET bottle, metal can, and others. Among these, glass currently exhibits a clear dominance in the market.
Based on the production, the GCC beer market has been segmented into macro-brewery, micro-brewery, and others. Currently, macro-brewery accounts for the majority of the total market share.
Based on the alcohol content, the GCC beer market can be divided into high, low, and alcohol-free, where high currently exhibits a clear dominance in the market.
Based on the flavor, the GCC beer market has been segregated flavored and unflavored. Currently, flavored holds the largest market share.
Based on the distribution channel, the GCC beer market can be bifurcated into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others. Among these, supermarkets and hypermarkets account for the majority of the total market share.
On a regional level, the market has been classified into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain, where Saudi Arabia currently dominates the GCC beer market.
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