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India Beer Market to Reach INR 580 Billion by 2027, Propelled by Increasing Consumption of Alcoholic Beverages

Published on Jul 14, 2022

The latest report by IMARC Group, titled “India Beer Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the India beer market size reached INR 350 Billion in 2021. Beer is a carbonated alcoholic beverage prepared with fermented yeast, hops, water, and cereal grains, including wheat, rye, corn, barley, and rice. It also contains other ingredients, such as fruits, herbs, and flavorings, that are added to improve its taste and odor. It is rich in essential minerals, fibers, vitamins, polyphenols, and antioxidants. It can offer several health benefits when consumed in moderation, including regulating blood pressure levels, enhancing bone health and muscle strength, and preventing heart diseases, kidney stones, diabetes, and high cholesterol. In India, beer is widely available in lager, ale, stout, porter, and malt variants.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.  

India Beer Market Trends:

In India, the increasing consumption of alcoholic beverages during celebrations and cultural gatherings represents the primary factor driving the market growth. Moreover, the emerging trend of socializing, especially among millennials, young adults, and working professionals, is another major growth-inducing factor. In addition, there has been a substantial shift toward beer as it supports the on-the-go lifestyles of individuals and facilitates easy consumption without diluting or adding flavoring substances. Along with this, the growing brand consciousness regarding imported and premium beers and the rising purchasing power of individuals have catalyzed product demand across the country. Besides this, the surging popularity of canned beer due to its convenient transportation, easy handling, and extended shelf life has propelled the market growth. Furthermore, the leading manufacturers are offering craft and specialty beer in customized and exotic flavors, such as strawberry, apple, blueberry, lime, peach, and pineapple, to cater to the diversified preferences of consumers. In line with this, the launch of freshly brewed, on-tap, low-calorie, and alcohol-free beers has accelerated the product adoption rate. Other factors, including the shifting preferences toward low alcohol beverages, rapid urbanization, increasing western influence, and easy product availability via online channels, are also creating a favorable market outlook. Looking forward, IMARC Group expects the market value to reach INR 580 Billion by 2027, growing at a CAGR of 8.3% during 2022-2027.

Market Summary:

  • Based on the product type, the market has been classified into standard lager, premium lager, specialty beer, and others.
  • On the basis of the packaging, the market has been segmented into glass, PET bottle, metal can, and others. 
  • The market has been divided based on the production into macro-, micro-, and other breweries.
  • Based on the alcohol content, the market has been categorized into high, low, and alcohol-free.
  • On the basis of the flavor, the market has been bifurcated into unflavored and flavored. 
  • The market has been segregated based on the distribution channel into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others. 
  • Region-wise, the market has been segmented into North India, West and Central India, South India, and East India. 
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of key players operating in the industry. 


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