Market Overview:
The India beer market is expected to exhibit steady growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Beer is an alcoholic beverage produced by mixing fermented yeast, hops, water and cereal grains, such as wheat, rye, corn, barley and rice. It is a rich source of essential minerals, fibers, vitamins, polyphenols and antioxidants. Beer is also infused with various additional flavorings of fruits and herbs to enhance its taste and fragrance. It is commonly available in lager, ale, stout, porter and malt variants. If consumed in moderation, beer can aid in preventing heart diseases, kidney stones, diabetes and high cholesterol. It also maintains blood pressure levels and prevents kidney stones. Beer is usually stored and packaged in glass bottles and metal cans and produced in macro-, micro-and craft breweries.
The growth in the India beer market can be attributed to the increasing preference for alcoholic beverages among consumers, especially millennials, during celebrations and social and cultural gatherings. In line with this, the changing lifestyle of consumers, along with rising brand consciousness regarding imported and premium beers, is favoring the market growth. Moreover, the increasing adoption of canned beer, due to convenient transportation, handling and longer shelf-life, is positively impacting the market growth. Various product innovations, such as the introduction of freshly brewed and on-tap beers, are providing a thrust to the market growth. Micro and craft breweries are offering beer to their customers in customized and tropical flavors, including peach, strawberry, apple, lime and pineapple. Other factors, including easy availability of products through online platforms and rising expenditure capacities of the consumers, are anticipated to drive the market across the country.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India beer market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
Breakup by Flavor:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features |
Details |
|---|
| Base Year of the Analysis |
2020 |
| Historical Period |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Million |
| Segment Coverage |
Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Region |
| Region Covered |
North India, West and Central India, South India, East India |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the India beer market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the India beer market?
- What are the key regional markets?
- What is the breakup of the market based on the product type?
- What is the breakup of the market based on the packaging?
- What is the breakup of the market based on the production?
- What is the breakup of the market based on the alcohol content?
- What is the breakup of the market based on the flavor?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the India beer market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Beer Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Standard Lager
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Premium Lager
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Specialty Beer
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Packaging
7.1 Glass
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 PET Bottle
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Metal Can
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Production
8.1 Macro-Brewery
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Micro-Brewery
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Alcohol Content
9.1 High
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Alcohol Free
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Flavor
10.1 Unflavoured
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Flavoured
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Supermarkets and Hypermarkets
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 On-Trades
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Specialty Stores
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Convenience Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Others
11.5.1 Market Trends
11.5.2 Market Forecast
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by State
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by State
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by State
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by State
12.4.3 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Policy and Regulatory Landscape
18 Competitive Landscape
18.1 Market Structure
18.2 Key Players
18.3 Profiles of Key Players
List of Figures
Figure 1: India: Beer Market: Major Drivers and Challenges
Figure 2: India: Beer Market: Sales Value (in Million US$), 2015-2020
Figure 3: India: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 4: India: Beer Market: Breakup by Product Type (in %), 2020
Figure 5: India: Beer Market: Breakup by Packaging (in %), 2020
Figure 6: India: Beer Market: Breakup by Production (in %), 2020
Figure 7: India: Beer Market: Breakup by Alcohol Content (in %), 2020
Figure 8: India: Beer Market: Breakup by Flavor (in %), 2020
Figure 9: India: Beer Market: Breakup by Distribution Channel (in %), 2020
Figure 10: India: Beer Market: Breakup by Region (in %), 2020
Figure 11: India: Beer (Standard Lager) Market: Sales Value (in Million US$), 2015 & 2020
Figure 12: India: Beer (Standard Lager) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 13: India: Beer (Premium Lager) Market: Sales Value (in Million US$), 2015 & 2020
Figure 14: India: Beer (Premium Lager) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 15: India: Beer (Specialty Beer) Market: Sales Value (in Million US$), 2015 & 2020
Figure 16: India: Beer (Specialty Beer) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 17: India: Beer (Other Product Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 18: India: Beer (Other Product Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 19: India: Beer (Glass) Market: Sales Value (in Million US$), 2015 & 2020
Figure 20: India: Beer (Glass) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 21: India: Beer (PET Bottle) Market: Sales Value (in Million US$), 2015 & 2020
Figure 22: India: Beer (PET Bottle) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 23: India: Beer (Metal Can) Market: Sales Value (in Million US$), 2015 & 2020
Figure 24: India: Beer (Metal Can) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 25: India: Beer (Other Packaging Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 26: India: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 27: India: Beer (Macro-Brewery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 28: India: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 29: India: Beer (Micro-Brewery) Market: Sales Value (in Million US$), 2015 & 2020
Figure 30: India: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 31: India: Beer (Other Production Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 32: India: Beer (Other Production Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 33: India: Beer (High) Market: Sales Value (in Million US$), 2015 & 2020
Figure 34: India: Beer (High) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 35: India: Beer (Low) Market: Sales Value (in Million US$), 2015 & 2020
Figure 36: India: Beer (Low) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 37: India: Beer (Alcohol Free) Market: Sales Value (in Million US$), 2015 & 2020
Figure 38: India: Beer (Alcohol Free) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 39: India: Beer (Unflavoured) Market: Sales Value (in Million US$), 2015 & 2020
Figure 40: India: Beer (Unflavoured) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 41: India: Beer (Flavoured) Market: Sales Value (in Million US$), 2015 & 2020
Figure 42: India: Beer (Flavoured) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 43: India: Beer (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2015 & 2020
Figure 44: India: Beer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 45: India: Beer (On-Trades) Market: Sales Value (in Million US$), 2015 & 2020
Figure 46: India: Beer (On-Trades) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: India: Beer (Specialty Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: India: Beer (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 49: India: Beer (Convenience Stores) Market: Sales Value (in Million US$), 2015 & 2020
Figure 50: India: Beer (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 51: India: Beer (Other Distribution Channels) Market: Sales Value (in Million US$), 2015 & 2020
Figure 52: India: Beer (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 53: North India: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 54: North India: Beer Market: Breakup by State (in %), 2020
Figure 55: North India: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 56: West and Central India: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 57: West and Central India: Beer Market: Breakup by State (in %), 2020
Figure 58: West and Central India: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 59: South India: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 60: South India: Beer Market: Breakup by State (in %), 2020
Figure 61: South India: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 62: East India: Beer Market: Sales Value (in Million US$), 2015 & 2020
Figure 63: East India: Beer Market: Breakup by State (in %), 2020
Figure 64: East India: Beer Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 65: India: Beer Industry: SWOT Analysis
Figure 66: India: Beer Industry: Value Chain Analysis
Figure 67: India: Beer Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Beer Market: Key Industry Highlights, 2020 and 2026
Table 2: India: Beer Market Forecast: Breakup by Product Type (in Million US$), 2021-2026
Table 3: India: Beer Market Forecast: Breakup by Packaging (in Million US$), 2021-2026
Table 4: India: Beer Market Forecast: Breakup by Production (in Million US$), 2021-2026
Table 5: India: Beer Market Forecast: Breakup by Alcohol Content (in Million US$), 2021-2026
Table 6: India: Beer Market Forecast: Breakup by Flavor (in Million US$), 2021-2026
Table 7: India: Beer Market Forecast: Breakup by Distribution Channel (in Million US$), 2021-2026
Table 8: India: Beer Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 9: India: Beer Market: Competitive Structure
Table 10: India: Beer Market: Key Players