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India Beer Market to Reach INR 580 Billion by 2027, Propelled by Increasing Consumption of Alcoholic Beverages

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India Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The India beer market reached a value of INR 350 Billion in 2021. Looking forward, IMARC Group expects the market to reach INR 580 Billion by 2027, exhibiting a CAGR of 8.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. 

Beer is an alcoholic beverage produced by mixing fermented yeast, hops, water and cereal grains, such as wheat, rye, corn, barley and rice. It is a rich source of essential minerals, fibers, vitamins, polyphenols and antioxidants. Beer is also infused with various additional flavorings of fruits and herbs to enhance its taste and fragrance. It is commonly available in lager, ale, stout, porter and malt variants. If consumed in moderation, beer can aid in preventing heart diseases, kidney stones, diabetes and high cholesterol. It also maintains blood pressure levels and prevents kidney stones. Beer is usually stored and packaged in glass bottles and metal cans and produced in macro-, micro-and craft breweries.

 

 
 

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The growth in the India beer market can be attributed to the increasing preference for alcoholic beverages among consumers, especially millennials, during celebrations and social and cultural gatherings. In line with this, the changing lifestyle of consumers, along with rising brand consciousness regarding imported and premium beers, is favoring the market growth. Moreover, the increasing adoption of canned beer, due to convenient transportation, handling and longer shelf-life, is positively impacting the market growth. Various product innovations, such as the introduction of freshly brewed and on-tap beers, are providing a thrust to the market growth. Micro and craft breweries are offering beer to their customers in customized and tropical flavors, including peach, strawberry, apple, lime and pineapple. Other factors, including easy availability of products through online platforms and rising expenditure capacities of the consumers, are anticipated to drive the market across the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India beer market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, packaging, production, alcohol content, flavor and distribution channel.

Breakup by Product Type:

 

 
 

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  • Standard Lager
  • Premium Lager
  • Specialty Beer
  • Others
     

 Breakup by Packaging:

  • Glass
  • PET Bottle
  • Metal Can
  • Others
     

Breakup by Production:

  • Macro-Brewery
  • Micro-Brewery
  • Others
     

Breakup by Alcohol Content:

  • High
  • Low
  • Alcohol Free
     

Breakup by Flavor:

  • Flavored
  • Unflavored
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • On-Trades
  • Specialty Stores
  • Convenience Stores
  • Others
     

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units INR Billion
Segment Coverage Product Type, Packaging, Production, Alcohol Content, Flavor, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   India Beer Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Standard Lager
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Premium Lager
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Specialty Beer
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others 
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Packaging
    7.1    Glass 
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    PET Bottle 
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Metal Can 
        7.3.1 Market Trends
        7.3.2 Market Forecast
    7.4    Others 
        7.4.1 Market Trends
        7.4.2 Market Forecast
8   Market Breakup by Production
    8.1    Macro-Brewery  
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Micro-Brewery 
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Others 
        8.3.1 Market Trends
        8.3.2 Market Forecast
9   Market Breakup by Alcohol Content
    9.1    High   
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Low 
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Alcohol Free   
        9.3.1 Market Trends
        9.3.2 Market Forecast
10  Market Breakup by Flavor
    10.1    Unflavored 
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Flavored 
        10.2.1 Market Trends
        10.2.2 Market Forecast
11  Market Breakup by Distribution Channel 
    11.1    Supermarkets and Hypermarkets   
        11.1.1 Market Trends
        11.1.2 Market Forecast
    11.2    On-Trades 
        11.2.1 Market Trends
        11.2.2 Market Forecast
    11.3    Specialty Stores  
        11.3.1 Market Trends
        11.3.2 Market Forecast
    11.4    Convenience Stores   
        11.4.1 Market Trends
        11.4.2 Market Forecast
    11.5    Others 
        11.5.1 Market Trends
        11.5.2 Market Forecast
12  Market Breakup by Region
    12.1    North India
        12.1.1 Market Trends
        12.1.2 Market Breakup by State
        12.1.3 Market Forecast
    12.2    West and Central India
        12.2.1 Market Trends
        12.2.2 Market Breakup by State
        12.2.3 Market Forecast
    12.3    South India
        12.3.1 Market Trends
        12.3.2 Market Breakup by State
        12.3.3 Market Forecast
    12.4    East India 
        12.4.1 Market Trends
        12.4.2 Market Breakup by State
        12.4.3 Market Forecast
13  SWOT Analysis
    13.1    Overview
    13.2    Strengths
    13.3    Weaknesses
    13.4    Opportunities
    13.5    Threats
14  Value Chain Analysis
15  Porters Five Forces Analysis
    15.1    Overview
    15.2    Bargaining Power of Buyers
    15.3    Bargaining Power of Suppliers
    15.4    Degree of Competition
    15.5    Threat of New Entrants
    15.6    Threat of Substitutes
16  Price Analysis
17  Policy and Regulatory Landscape
18  Competitive Landscape
    18.1    Market Structure
    18.2    Key Players
    18.3    Profiles of Key Players

List of Figures

Figure 1: India: Beer Market: Major Drivers and Challenges
Figure 2: India: Beer Market: Sales Value (in Billion INR), 2016-2021
Figure 3: India: Beer Market Forecast: Sales Value (in Billion INR), 2022-2027
Figure 4: India: Beer Market: Breakup by Product Type (in %), 2021
Figure 5: India: Beer Market: Breakup by Packaging (in %), 2021
Figure 6: India: Beer Market: Breakup by Production (in %), 2021
Figure 7: India: Beer Market: Breakup by Alcohol Content (in %), 2021
Figure 8: India: Beer Market: Breakup by Flavor (in %), 2021
Figure 9: India: Beer Market: Breakup by Distribution Channel (in %), 2021
Figure 10: India: Beer Market: Breakup by Region (in %), 2021
Figure 11: India: Beer (Standard Lager) Market: Sales Value (in Million INR), 2016 & 2021
Figure 12: India: Beer (Standard Lager) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 13: India: Beer (Premium Lager) Market: Sales Value (in Million INR), 2016 & 2021
Figure 14: India: Beer (Premium Lager) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 15: India: Beer (Specialty Beer) Market: Sales Value (in Million INR), 2016 & 2021
Figure 16: India: Beer (Specialty Beer) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 17: India: Beer (Other Product Types) Market: Sales Value (in Million INR), 2016 & 2021
Figure 18: India: Beer (Other Product Types) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 19: India: Beer (Glass) Market: Sales Value (in Million INR), 2016 & 2021
Figure 20: India: Beer (Glass) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 21: India: Beer (PET Bottle) Market: Sales Value (in Million INR), 2016 & 2021
Figure 22: India: Beer (PET Bottle) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 23: India: Beer (Metal Can) Market: Sales Value (in Million INR), 2016 & 2021
Figure 24: India: Beer (Metal Can) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 25: India: Beer (Other Packaging Types) Market: Sales Value (in Million INR), 2016 & 2021
Figure 26: India: Beer (Other Packaging Types) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 27: India: Beer (Macro-Brewery) Market: Sales Value (in Million INR), 2016 & 2021
Figure 28: India: Beer (Macro-Brewery) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 29: India: Beer (Micro-Brewery) Market: Sales Value (in Million INR), 2016 & 2021
Figure 30: India: Beer (Micro-Brewery) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 31: India: Beer (Other Production Types) Market: Sales Value (in Million INR), 2016 & 2021
Figure 32: India: Beer (Other Production Types) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 33: India: Beer (High) Market: Sales Value (in Million INR), 2016 & 2021
Figure 34: India: Beer (High) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 35: India: Beer (Low) Market: Sales Value (in Million INR), 2016 & 2021
Figure 36: India: Beer (Low) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 37: India: Beer (Alcohol Free) Market: Sales Value (in Million INR), 2016 & 2021
Figure 38: India: Beer (Alcohol Free) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 39: India: Beer (Unflavored) Market: Sales Value (in Million INR), 2016 & 2021
Figure 40: India: Beer (Unflavored) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 41: India: Beer (Flavored) Market: Sales Value (in Million INR), 2016 & 2021
Figure 42: India: Beer (Flavored) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 43: India: Beer (Supermarkets and Hypermarkets) Market: Sales Value (in Million INR), 2016 & 2021
Figure 44: India: Beer (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 45: India: Beer (On-Trades) Market: Sales Value (in Million INR), 2016 & 2021
Figure 46: India: Beer (On-Trades) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 47: India: Beer (Specialty Stores) Market: Sales Value (in Million INR), 2016 & 2021
Figure 48: India: Beer (Specialty Stores) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 49: India: Beer (Convenience Stores) Market: Sales Value (in Million INR), 2016 & 2021
Figure 50: India: Beer (Convenience Stores) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 51: India: Beer (Other Distribution Channels) Market: Sales Value (in Million INR), 2016 & 2021
Figure 52: India: Beer (Other Distribution Channels) Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 53: North India: Beer Market: Sales Value (in Million INR), 2016 & 2021
Figure 54: North India: Beer Market: Breakup by State (in %), 2021
Figure 55: North India: Beer Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 56: West and Central India: Beer Market: Sales Value (in Million INR), 2016 & 2021
Figure 57: West and Central India: Beer Market: Breakup by State (in %), 2021
Figure 58: West and Central India: Beer Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 59: South India: Beer Market: Sales Value (in Million INR), 2016 & 2021
Figure 60: South India: Beer Market: Breakup by State (in %), 2021
Figure 61: South India: Beer Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 62: East India: Beer Market: Sales Value (in Million INR), 2016 & 2021
Figure 63: East India: Beer Market: Breakup by State (in %), 2021
Figure 64: East India: Beer Market Forecast: Sales Value (in Million INR), 2022-2027
Figure 65: India: Beer Industry: SWOT Analysis
Figure 66: India: Beer Industry: Value Chain Analysis
Figure 67: India: Beer Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Beer Market: Key Industry Highlights, 2021 and 2027
Table 2: India: Beer Market Forecast: Breakup by Product Type (in Million INR), 2022-2027
Table 3: India: Beer Market Forecast: Breakup by Packaging (in Million INR), 2022-2027
Table 4: India: Beer Market Forecast: Breakup by Production (in Million INR), 2022-2027
Table 5: India: Beer Market Forecast: Breakup by Alcohol Content (in Million INR), 2022-2027
Table 6: India: Beer Market Forecast: Breakup by Flavor (in Million INR), 2022-2027
Table 7: India: Beer Market Forecast: Breakup by Distribution Channel (in Million INR), 2022-2027
Table 8: India: Beer Market Forecast: Breakup by Region (in Million INR), 2022-2027
Table 9: India: Beer Market: Competitive Structure
Table 10: India: Beer Market: Key Players


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Key Questions Answered in This Report

The India beer market was valued at INR 350 Billion in 2021.

We expect the India beer market to exhibit a CAGR of 8.3% during 2022-2027.

The emerging trend of casual drinking, along with the rising preferences for alcoholic beverages in celebrations and social gatherings, are primarily driving the India beer market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across the nation resulting in temporary closure of numerous restaurants and bars, thereby limiting the sales of beer.

Based on the product type, the India beer market has been segmented into standard lager, premium lager, specialty beer, and others. Currently, standard lager beer holds the majority of the total market share.

Based on the packaging, the India beer market can be divided into glass, pet bottle, metal can, and others, where glass packaging currently exhibits a clear dominance in the market.

Based on the production, the India beer market has been categorized into macro-brewery, micro-brewery, and others. Among these, macro-brewery accounts for the largest market share.

Based on the alcohol content, the India beer market has been segmented into high, low, and alcohol free. Currently, high alcohol content holds the majority of the total market share.

Based on the flavor, the India beer market can be divided into flavored and unflavored, where unflavored beer currently exhibits a clear dominance in the market.

Based on the distribution channel, the India beer market can be segregated into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others. Among these, supermarkets and hypermarkets currently represent the majority of the total market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where South India currently dominates the India beer market.

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