North America Beer Market to Reach USD 277.8 Billion by 2033, Stimulated by Increasing Demand for Alcoholic Beverages

February 26, 2025 | Food & Beverages

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According to the latest report by IMARC Group, titled “North America Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol Free), Flavour (Unflavoured, Flavoured), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2025-2033,” the North America beer market size reached USD 188.1 Billion in 2024. Beer is an alcoholic beverage that undergoes fermentation. It is obtained from malted grains, such as barley, hops, water, and yeast. The production process involves several steps, including grain germination, malting, mashing, lautering with water, and brewing with hops in a brewer's kettle, followed by fermentation, clarification, priming, pasteurization, and carbonation. It contains essential nutrients, such as riboflavin, magnesium, folate, potassium, niacin, and pyridoxine. Moderate consumption of beer can have positive effects, such as muscle strengthening, stress reduction, and improved cognitive function. It also assists in maintaining healthy blood pressure levels, preventing kidney stones, and reducing the risks of cardiovascular disorders. Beer's distinct taste and flavor can be attributed to the addition of various natural flavoring agents, including herbs, grapes, and fruits.

North America Beer Market Trends:

The North America market is majorly driven by the increasing preference for alcoholic beverages among the masses. This can be supported by the rising demand for diverse flavor profiles, craft brews, and unique beer styles. Furthermore, on account of the growing health consciousness and the demand for healthier options, several major companies are developing lower-calorie, gluten-free, and organic beer varieties utilizing various flavors, such as blueberry, chocolate, strawberry, and peach, thus providing a boost to the market. In line with this, continual advancements in technology and brewing techniques, such as brewing equipment, quality control processes, and automation, have allowed breweries to produce consistent and high-quality beers, thus catalyzing the market favorably. Additionally, continual innovations in packaging, including canned craft beer, have extended the shelf life and accessibility of beers, thereby acting as another growth-inducing factor. Besides, the growing number of restaurants and bars is further propelling the sales of beer. Other factors, such as the rapid establishment of micro-breweries and the overall growth of the food and beverage industry, are further influencing the beer market across North America. Looking forward, the market value is projected to reach USD 277.8 Billion by 2033, expanding at a CAGR of 4.20% during 2025-2033.

Market Summary:

Based on the product type, the market has been segmented into standard lager, premium lager, specialty beer, and others.
On the basis of the packaging, the market has been divided into glass, PET bottle, metal can, and others.
Based on the production, the market has been bifurcated into macro- brewery and micro-brewery and others.
On the basis of the alcohol content, the market has been categorized into high, low, and alcohol free.
Based on the flavor, the market has been segmented into unflavoured and flavoured.
On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
Region-wise, the market has been segmented into the United States, Canada, and Mexico.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Segment Coverage	Product Type, Packaging, Production, Alcohol Content, Flavour, Distribution Channel, Country
Countries Covered	United States, Canada, Mexico
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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North America Beer Market to Reach USD 277.8 Billion by 2033, Stimulated by Increasing Demand for Alcoholic Beverages

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