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North America Beer Market to Reach US$ 218.7 Billion by 2027, Propelled by Increasing Consumption of Alcoholic Beverages

Published on Aug 01, 2022

According to the latest report by IMARC Group, titled "North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the North America beer market reached a value of US$ 162.8 Billion in 2021. Beer refers to a foamy, carbonated, malt-flavored alcoholic beverage manufactured by brewing and fermenting various cereal grains, including barley, wheat, rice, and corn, with yeast. It is further combined with water and hops, which provide inherent preservative qualities to mitigate product spoilage caused by bacteria during fermentation. Beer is a rich source of calcium, phosphates, fibers, vitamins, flavonoids, and antioxidants that aid in strengthening bones, lowering cholesterol, preventing kidney stones, and reducing stress and anxiety. Along with this, beer assists in inhibiting the risk of type 2 diabetes and increasing cognitive function.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

North America Beer Market Trends:

One of the key factors driving the market growth is the increasing consumption of beer among the young population during social interactions, celebrations, and cultural gatherings across bars, restaurants, and clubs. This is further influenced by the premiumization of the drink and its convenient handling to support the on-the-go lifestyles of consumers in the region. In line with this, the introduction of specialty beer brewed in classic style with the help of high-quality condiments, such as hot peppers, smoke, ginger, and honey, to enhance the flavor is acting as another growth-inducing factor. Moreover, the widespread adoption of online shopping platforms over traditional brick-and-mortar distribution channels for ordering beer, especially during the COVID-19 pandemic, owing to nationwide lockdowns, is impelling the market growth. Besides this, the widespread adoption of the drink in culinary practices to impart delicate flavors and bring out the richness of vegetables and meat is propelling the market growth. Other factors, such as the rapid establishment of micro-breweries across the region and strategic collaborations amongst manufacturers to launch beer in effective packaging with enhanced taste and flavor profiles, including strawberry, blueberry, chocolate lemon, and peach, are creating a positive outlook for the market. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 218.7 Billion by 2027, growing at a CAGR of 5.2% during 2022-2027.

Market Summary:

  • Based on the product type, the market has been segregated into standard lager, premium lager, specialty beer, and others.
  • On the basis of the packaging, the market has been categorized glass, PET bottle, metal can, and others.
  • Based on the production, the market has been segmented into macro- and micro-breweries and others.
  • On the basis of the alcohol content, the market has been classified into high, low, and alcohol free.
  • The market has also been bifurcated into unflavoured and flavoured variants.
  • Based on the distribution channel, the market has been differentiated into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
  • On a regional basis, the market has been segmented into the United States, Canada, and Mexico.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players.


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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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