North America Beer Market to Reach US$ 227.8 Billion by 2028, Stimulated by Increasing Demand for Alcoholic Beverages

According to the latest report by IMARC Group, titled “North America Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the North America beer market size reached US$ 171.9 Billion in 2022. Beer is an alcoholic beverage that undergoes fermentation. It is obtained from malted grains, such as barley, hops, water, and yeast. The production process involves several steps, including grain germination, malting, mashing, lautering with water, and brewing with hops in a brewer's kettle, followed by fermentation, clarification, priming, pasteurization, and carbonation. It contains essential nutrients, such as riboflavin, magnesium, folate, potassium, niacin, and pyridoxine. Moderate consumption of beer can have positive effects, such as muscle strengthening, stress reduction, and improved cognitive function. It also assists in maintaining healthy blood pressure levels, preventing kidney stones, and reducing the risks of cardiovascular disorders. Beer's distinct taste and flavor can be attributed to the addition of various natural flavoring agents, including herbs, grapes, and fruits.   

North America Beer Market Trends:

The North America market is majorly driven by the increasing preference for alcoholic beverages among the masses. This can be supported by the rising demand for diverse flavor profiles, craft brews, and unique beer styles. Furthermore, on account of the growing health consciousness and the demand for healthier options, several major companies are developing lower-calorie, gluten-free, and organic beer varieties utilizing various flavors, such as blueberry, chocolate, strawberry, and peach, thus providing a boost to the market. In line with this, continual advancements in technology and brewing techniques, such as brewing equipment, quality control processes, and automation, have allowed breweries to produce consistent and high-quality beers, thus catalyzing the market favorably. Additionally, continual innovations in packaging, including canned craft beer, have extended the shelf life and accessibility of beers, thereby acting as another growth-inducing factor. Besides, the growing number of restaurants and bars is further propelling the sales of beer. Other factors, such as the rapid establishment of micro-breweries and the overall growth of the food and beverage industry, are further influencing the beer market across North America. Looking forward, the market value is projected to reach US$ 227.8 Billion by 2028, expanding at a CAGR of 5% during 2023-2028.   

Market Summary:

• Based on the product type, the market has been segmented into standard lager, premium lager, specialty beer, and others.
• On the basis of the packaging, the market has been divided into glass, PET bottle, metal can, and others.
• Based on the production, the market has been bifurcated into macro- brewery and micro-brewery and others.
• On the basis of the alcohol content, the market has been categorized into high, low, and alcohol free.
• Based on the flavor, the market has been segmented into unflavoured and flavoured.
• On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.
• Region-wise, the market has been segmented into the United States, Canada, and Mexico.
• The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Scope:

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