North America Beer Market

North America Beer Market:

The North America beer market size reached US$ 180.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 269.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032. The rising demand for craft and specialty beers, an increasing preference for low-alcohol or non-alcoholic options, and a growing emphasis on sustainability and environmental responsibility in brewing practices are some of the key factors driving the market growth.

North America Beer Market Analysis:

• Major Market Drivers: Shifts in consumer preferences towards craft beer, flavored beer, and premium offerings are primarily driving the growth of the market. In addition to this, the rise in social gatherings and increasing spending capacities of individuals are also contributing to the market growth.
• Key Market Trends: Growing demand for low-calorie, low-carb, and organic beer options is offering lucrative growth opportunities to the overall market. Additionally, the introduction of specialty beers, which are generally brewed to a classic style with the help of different flavors, including honey, hot pepper, smoke, ginger, and sweet potatoes, is also stimulating the North America beer market share.
• Challenges and Opportunities: Challenges in the North American beer market include fierce competition among breweries, fluctuating raw material costs, and evolving regulatory landscapes. However, opportunities arise from growing consumer demand for craft and specialty beers, expanding distribution channels, and the potential for innovation in product offerings and marketing strategies. 

North America Beer Market Trends:

Escalating Number of Breweries

The rising number of breweries across North America is creating a positive outlook for the market. For instance, at the end of 2017, there were a total of 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries, and 104 large/non-craft breweries. In 2022, there were 9,709 breweries located in the United States. Such a significant rise in the number of breweries in the U.S., facilitating easy access to a variety of beers, is propelling the North America beer market’s recent price. Additionally, the growing younger population in the region who are more inclined to such products and inflating spending capacities of individuals is also leading to an increase in demand for beer. For instance, according to the "Brewers Association", in 2021, sales of beer in the United States as a whole increased by 1%, whereas sales of beer by craft brewers increased by 8%. Craft beer accounted for approximately 27% of the US$ 100 Billion in the United States beer market (up from US$ 94 Billion in the previous year).

Growing Preference for Low Alcoholic Beer by Volume (ABV) or Non-Alcoholic Beers

The escalating demand for low-alcohol-by-volume beverages, specifically among millennials and baby boomers, owing to growing health consciousness among consumers and the rising consumer knowledge of alcohol unit intake, is positively impacting the North America beer market outlook. Moreover, low-alcohol beers are cheaper than their high-alcohol equivalents, especially those with 2.8% alcohol by volume (ABV) and lower. Additionally, in response to the bolstering demand for low alcohol beer, various key manufacturers are introducing a more comprehensive product portfolio with improved taste, aiding consumers to select products per their preference easily. Furthermore, according to the Beer Institute organization, the import volume of non-alcoholic beer in the United States accounted for around 12.58 million gallons in 2022, which increased from approx. 11.96 million gallons in the previous year. This trend is anticipated to propel the North America beer market revenue in the coming years. 

Increasing Product Offerings

Numerous breweries are expanding their portfolios to include a diverse range of beer styles, flavors, and formats, such as craft beers, flavored beers, seasonal releases, and limited editions, to cater to the growing demand for variety and innovation among consumers. For instance, in March 2022, Modelo declared the launch of the latest product, Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category. Similarly, in November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout. It was officially introduced in the United States on Black Friday. The 2022 Original Bourbon County Stout was aged in a mix of bourbon barrels from Buffalo Trace, Heaven Hill, and Wild Turkey distilleries. Besides this, according to the USDA, Dutch beer drinkers are interested in trying new and intriguing craft beers. Owing to these factors, craft brewers have been planning to expand their product offerings, which will significantly impact the North American beer market demand. 

North America Beer Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the North America beer market report, along with forecasts at the regional and country levels from 2024-2032. Our report has categorized the market based on product type, packaging, production, alcohol content, flavour, and distribution channel.

 Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others
   

The North America beer market report has provided a detailed breakup and analysis of the market based on the product type. This includes standard lager, premium lager, specialty beer, and others.

Standard lager beer is a traditional, mass-produced beer known for its light and crisp flavor profile, typically brewed with simple ingredients like barley, hops, water, and yeast. It often appeals to a broad consumer base seeking a familiar and affordable beer option. Premium beer, on the other hand, is characterized by its higher quality ingredients, craftsmanship, and often more complex flavor profiles. It commands a higher price point compared to standard lager beers, appealing to consumers seeking a more refined and distinctive beer-drinking experience, often associated with specialty or craft breweries. Moreover, North America beer market statistics by IMARC indicate that the inflating disposable incomes of individuals living in the region are primarily driving the growth of premium lager beers. Various key market players are also investing in launching and adding premium lager beers to their product portfolios. For instance, in March 2022, Modelo declared the launch of the latest product, Modelo Oro premium light beer, Mexico's largest importer of the most popular flavor-forward Cheladas. This launch was targeted to expand its product portfolio with various of the latest flavors and bolster its leadership in the high-end beverage category.

Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes glass, PET bottle, metal can, and others.

The preference for packaging in the beer industry varies depending on factors such as consumer demographics, market trends, and regional preferences. However, PET bottles, also known as plastic bottles, are commonly preferred for their lightweight, shatter-resistant, and portable nature, making them convenient for outdoor events and casual consumption.

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others
   

The report has provided a detailed breakup and analysis of the market based on the production. This includes macro-brewery, micro-brewery, and others.

Microbreweries are small-scale breweries that produce limited quantities of beer, often focusing on craft and artisanal brewing techniques. They typically emphasize quality, creativity, and experimentation, catering to niche markets and local communities. Whereas macro breweries are large-scale industrial breweries that produce beer on a mass scale, often using automated processes and standardized recipes. They prioritize efficiency, consistency, and widespread distribution, targeting a broad consumer base with familiar brands and flavors. Moreover, macro-brewers choose product characteristics that appeal to as many consumers as possible, resulting in a more homogeneous and milder lager beer.

Breakup by Alcohol Content:

• High
• Low
• Alcohol Free
   

The report has provided a detailed breakup and analysis of the market based on the alcohol content. This includes high, low, and alcohol free.

Low-alcohol beers are becoming more popular owing to increased consumer knowledge of alcohol unit intake and customers' eagerness to sample new beverages. Low-alcohol beers are cheaper than their high-alcohol equivalents, especially those with 2.8% alcohol by volume (ABV) and lower. Furthermore, according to the Beer Institute organization, the import volume of non-alcoholic beer in the United States amounted to around 12.58 million gallons in 2022, which increased from approx.11.96 million gallons in the previous year.

Market by Flavour:

• Unflavoured
• Flavoured
   

The report has provided a detailed breakup and analysis of the market based on the flavour. This includes unflavoured and flavoured.

The preference for flavoured or unflavoured beer varies among consumers and depends on personal taste and trends. North America beer market overview indicates that, while traditional unflavoured beer remains popular globally, flavoured beer options have gained traction in recent years, appealing to consumers seeking variety and novelty. Craft breweries often experiment with unique flavor combinations, attracting consumers interested in trying new and innovative offerings. For instance, in October 2023, Goslings made a refreshing addition to its non-alcoholic beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavoured extension in the Stormy Ginger Beer line.

Market by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others.

Supermarkets and hypermarkets have an extensive network of outlets spanning urban and rural areas, which ensures that the products are easily available to a vast consumer base. This accessibility caters to the evolving preferences of consumers who seek convenience in their shopping experiences. On-trades, such as bars, pubs, and restaurants, offer the experience of enjoying beer on-site and may feature a curated selection of draft and bottled beers, appealing to consumers seeking social experiences and variety. Various North America beer market companies are utilizing a mix of these distribution channels to expand their customer reach and increase sales.

Breakup by Country:

• United States
• Canada
• Mexico
   

The report has provided a comprehensive analysis of all the major countries, which include United States, Canada, and Mexico.

As per the North America beer market forecast by IMARC, the increasing younger population in the United States, along with the inflating disposable incomes of individuals, is offering lucrative growth opportunities to the beer market. Moreover, beer has become integral to social gatherings, parties, and celebrations in the United States. Furthermore, the increasing number of microbreweries is surging the popularity of craft beer in the country. According to the Brewers Association, the number of craft breweries in the United States has reached around 9,118 in 2021 from approx. 8,391 in 2019. Moreover, according to the Brewers Association, the United States produced 24.8 million barrels of beer in 2021, with an average of 8% growth rate. As a result, the growing number of breweries and the rising consumption of beer in the U.S. are likely to provide impetus for growth in the market in the coming years. Besides this, various key market players operating in Canada are also investing in the research and development of beer to launch new and improved flavors of beer. For instance, in November 2022, Goose Island Beer Company's Canada branch announced the launch of the 2022 edition of Bourbon County Stout.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. 

North America Beer Market Recent Developments:

• March 2024: Molson Coors introduced a new European-style lager, Madri Excepcional, in Canada. At 4.6% ABV, the beer offers a light golden color, a smooth, well-rounded taste profile, and a short, bitter finish.
• October 2023: Elon Musk launched cyberbeer, a bottle set of limited-edition beer. The shape of the CyberBeer bottles is inspired by the “angular exoskeleton” of the CyberTruck. Its taste, however, is inspired by German beer.
• October 2023: Goslings made a refreshing addition to its non-alcoholic beverage portfolio with the release of Stormy Peach Ginger Beer, the first flavored extension in the Stormy Ginger Beer line.

North America Beer Market Report Scope:

Key Questions Answered in This Report:

• How has the North America beer market performed so far and how will it perform in the coming years?
• What are the recent opportunities in the North America beer market?
• What are the key regions in the North America beer market?
• What has been the impact of COVID-19 on the North America beer market?
• What is the breakup of the North America beer market on the basis of product type?
• What is the breakup of the North America beer market on the basis of packaging?
• What is the breakup of the North America beer market on the basis of production?
• What is the breakup of the North America beer market on the basis of alcohol content?
• What is the breakup of the North America beer market on the basis of flavour?
• What is the breakup of the North America beer market on the basis of distribution channel?
• What are the various stages in the value chain of the North America beer industry?
• What are the key driving factors and challenges in the North America beer industry?
• What is the structure of the North America beer industry and who are the key players?
• What is the degree of competition in the North America beer industry?
• What are the profit margins in the North America beer industry?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the North America beer market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the North America beer market.
• The study maps the leading, as well as the fastest-growing, markets. It further enables stakeholders to identify the key country-level markets within the region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the North America beer industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.