According to the latest report by IMARC Group, titled “ Dairy Industry in Bihar: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the Bihar dairy market size reached 5.6 million tons in 2022. The dairy industry comprises the processing and harvesting milk for manufacturing various dairy goods, such as cheese, butter, fresh cream, yogurt, and ice cream. These products are a rich source of essential nutrients, including calcium, proteins, zinc, potassium, phosphorus, riboflavin, magnesium, and vitamins A, D, and B12. They provide numerous health benefits, such as supporting body growth, maintaining dental and bone health, building and repairing muscle tissues, and regulating blood pressure. Apart from this, they help improve the natural balance of the gut microbiota, resulting in a robust metabolism and immune system. As a result, it is widely consumed by a large population across Bihar.
Bihar Dairy Industry Trends:
The increasing consumption of milk due to the widespread awareness about its numerous health benefits among individuals is primarily driving the dairy market in Bihar. Besides this, the extensive funding and investments by public and private agencies to upgrade the existing dairy infrastructure, combined with favorable initiatives undertaken by the state government, such as the introduction of fiscal reliefs to farmers, are presenting remunerative growth opportunities for the market. Moreover, escalating health consciousness and shifting adoption of a healthy lifestyle among consumers is propelling the demand for various dairy products, such as paneer, curd, and yogurt, which, in turn, is creating a positive outlook for the market. In addition to this, the largescale demand for ready-to-eat (RTE) products, such as frozen desserts, butter, milk powder, and flavored milk, and the rapid establishment of fast-food chains are influencing the market growth. Furthermore, the introduction of various mobile applications that provide pertinent information regarding dairy farming, in confluence with rapid digitization and the easy availability of low-cost and high-speed internet connectivity, is contributing to the market growth. Other factors, such as ongoing product innovations, improved milk procurement networks, the proliferation of numerous online retail channels with doorstep delivery, changing dietary habits, and inflating disposable incomes, are aiding in market expansion. Looking forward, the market value is projected to reach 7.2 million tons by 2028, expanding at a CAGR of 4% during 2023-2028.
- On the basis of the product type, the market has been segregated into liquid milk, ghee, curd, paneer, ice cream, table butter, skimmed milk powder, frozen/flavored yogurt, fresh cream, lassi, buttermilk, cheese, flavored milk, UHT milk, dairy whitener, sweet condensed milk, infant food, and malt-based beverages. Among these, liquid milk represents the largest market segment.
- The competitive landscape of the market has also been examined, with some of the key players being Sudha, Anuj Dairy, Ganga Dairy and Amul.
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