Biscuits Market

Market Overview:

The global biscuits market size reached US$ 117.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 159.2 Billion by 2028, exhibiting a growth rate (CAGR) of 4.9% during 2023-2028.

Biscuits refer to flour-based baked products that are generally unleavened, hard and flat. They are made using flour, fat (butter or shortening), liquid (buttermilk or milk), chemical leavening agent (baking soda or baking powder), eggs and other ingredients. Most biscuits are usually sweet and can also comprise sugar, jam, cinnamon, icing, chocolate, and ginger. On the other hand, some are savory and, therefore, taste like crackers. Biscuits are one of the most popular packaged snacks, which are widely consumed by individuals of all age groups across the globe. Nowadays, they are available in various shapes, flavors, toppings, fillings, and colors. 

Biscuits Market Trends:

Biscuits are a rich source of essential nutrients, including fibers, carbohydrates and fats, due to which their demand has increased globally. The growing awareness about these product ingredients and benefits among the masses represents the primary factor driving the market growth. Besides this, with the rising health consciousness, consumers are shifting toward healthy snacking options, which represents another major growth-inducing factor. Additionally, several leading manufacturers are launching innovative product variants, such as low-calorie, sugar-free, oat-based, nut-based, and high-fiber biscuits in attractive packaging to expand their customer base and gain a competitive edge. This, in confluence with the heavy investments in aggressive promotional activities by key players, is driving the market growth. Furthermore, the emerging trend of food-on-the-go and the increasing consumption of bakery products due to hectic lifestyles, inflating disposable incomes, and changing dietary habits are catalyzing the market growth. Other factors, including rapid urbanization, product premiumization, technological advancements, and easy product availability via online and offline retail channels, are also creating a positive market outlook. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global biscuits market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on product type, ingredient, packaging type and distribution channel.

Breakup by Product Type:

• Crackers and Savory Biscuits
  • Plain Crackers
  • Flavored Crackers
• Sweet Biscuits
  • Plain Biscuits
  • Cookies
  • Sandwich Biscuits
  • Chocolate-coated Biscuits
  • Others
     

Breakup by Ingredient:

• Wheat
• Oats
• Millets
• Others
   

Breakup by Packaging Type:

• Pouches/Packets
• Jars
• Boxes
• Others
   

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Independent Bakery
• Online Stores
• Others
   

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Bahlsen GmbH & Co. KG, Britannia Industries Limited, Burton's Biscuit Company, ITC Limited, Kellogg Company, Lotus Bakeries Corporate, Mondelez International Inc., Nestlé S.A., Parle Products Private Limited, Pladis Global and Walker's Shortbread.

Report Coverage: