• Phone: +1-631-791-1145
  • Email: sales@imarcgroup.com

*As the coronavirus disease (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Bluetooth Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

The global Bluetooth speaker market grew at a CAGR of 12% during 2014-2019. Bluetooth speakers offer several advantages over conventional wired speakers, including high compatibility, hassle-free maintenance, optimum functionality and durability, minimal space requirement and convenience for outdoor applications. Owing to these benefits, both portable and fixed Bluetooth speakers are used in device-to-device connection with smartphones, tablets, laptops, etc., for both residential and commercial purposes.

The growing popularity of Bluetooth speakers among the millennial population coupled with high product compatibility with other consumer electronic devices, has propelled the market growth. In addition to this, the increasing penetration of smartphones along with the rising influx of video and audio streaming applications, have further augmented the product demand on a global level. Moreover, the changing consumer preferences towards lighter, portable, and compact speakers instead of wired devices has fueled the demand for Bluetooth speakers. Furthermore, the increasing usage of Bluetooth in the audio and media industry along with the growing need for low-maintenance and battery-supported devices for outdoor applications has also bolstered the product demand. Apart from this, the rapid integration of Bluetooth speakers with in-car infotainment systems, hands-free calling, voice control systems, home theatre, etc., also contributes to the global market growth. Additionally, the rising consumer living standards and increasing disposable income levels have led to the growing adoption of advanced consumer electronics, such as Bluetooth speakers, particularly across the emerging economies. On the other hand, the emergence of smart homes coupled with the rapid influx of Internet-of-Things (IoT) based devices has also catalyzed the product demand across the developed nations. Various technological advancements have also led to the emergence of AI-based devices, such as Alexa, and Echo, thereby driving the market growth. Additionally, the rapid integration of audio-based technologies with wireless connectivity along with the rising investments in several R&D activities have led to various product innovations. Several manufacturers are launching a multitude of products to expand their product portfolios and attract a large consumer base. Looking forward, IMARC Group expects the market to continue its strong growth during the next five years.

Breakup by Portability:

  • Portable
  • Fixed


Breakup by Type:

  • Smart Bluetooth Speakers
  • Conventional Bluetooth Speakers


Breakup by Price:

  • Low
  • Medium
  • High


Breakup by Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online
  • Others


Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Others
       

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Bose Corporation, Edifier International Limited, Harman International Industries, LG Electronics, Panasonic Corporation, Polk Audio, Samsung, Sennheiser Electronic GmbH & Co.KG, Sony Corporation, boAt, etc.

Key Questions Answered in This Report:

  • How has the global bluetooth speaker market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the bluetooth speaker market?
  • What is the breakup of the market based on the portability?
  • What is the breakup of the market based on the type?
  • What is the breakup of the market based on the price?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the bluetooth speaker market and who are the key players?
  • What is the degree of competition in the market?

1   Preface
2   Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   Global Bluetooth Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of Covid-19
    5.4    Market Forecast   
6   Market Breakup by Portability
    6.1    Portable
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Fixed 
        6.2.1    Market Trends
        6.2.2    Market Forecast
7   Market Breakup by Type
    7.1    Smart Bluetooth Speakers
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Conventional Bluetooth Speakers
        7.2.1    Market Trends
        7.1.2    Market Forecast
8   Market Breakup by Price
    8.1    Low
       8.1.1    Market Trends
       8.1.2    Market Forecast
    8.2    Medium
       8.2.1    Market Trends
       8.2.2    Market Forecast
    8.3    High
       8.3.1    Market Trends
       8.3.2    Market Forecast
9   Market Breakup by Distribution Channel
    9.1    Specialty Stores
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Supermarkets and Hypermarkets
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Departmental Stores
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Online
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Market Breakup by Region
    10.1   North America
        10.1.1 United States
           10.1.1.1 Market Trends
           10.1.1.2 Market Forecast
        10.1.2 Canada
           10.1.2.1 Market Trends
           10.1.2.2 Market Forecast
     10.2 Asia Pacific
        10.2.1 China
           10.2.1.1 Market Trends
           10.2.1.2 Market Forecast
        10.2.2 Japan
           10.2.2.1 Market Trends
           10.2.2.2 Market Forecast
        10.2.3 India
           10.2.3.1 Market Trends
           10.2.3.2 Market Forecast
        10.2.4 South Korea
           10.2.4.1 Market Trends
           10.2.4.2 Market Forecast
        10.2.5 Australia
           10.2.5.1 Market Trends
           10.2.5.2 Market Forecast
        10.2.6 Indonesia
           10.2.6.1 Market Trends
           10.2.6.2 Market Forecast
        10.2.7 Others
           10.2.7.1 Market Trends
           10.2.7.2 Market Forecast
    10.3    Europe
        10.3.1 Germany
           10.3.1.1 Market Trends
           10.3.1.2 Market Forecast
        10.3.2 France
           10.3.2.1 Market Trends
           10.3.2.2 Market Forecast
        10.3.3 United Kingdom
           10.3.3.1 Market Trends
           10.3.3.2 Market Forecast
        10.3.4 Italy
           10.3.4.1 Market Trends
           10.3.4.2 Market Forecast
        10.3.5 Spain
           10.3.5.1 Market Trends
           10.3.5.2 Market Forecast
        10.3.6 Russia
           10.3.6.1 Market Trends
           10.3.6.2 Market Forecast
        10.3.7 Others
           10.3.7.1 Market Trends
           10.3.7.2 Market Forecast
 10.4    Latin America
        10.4.1 Brazil
           10.4.1.1 Market Trends
           10.4.1.2 Market Forecast
        10.4.2 Mexico
           10.4.2.1 Market Trends
           10.4.2.2 Market Forecast
         10.4.3 Others
           10.4.3.1 Market Trends
           10.4.3.2 Market Forecast
 10.5    Middle East and Africa
        10.5.1 Turkey
           10.5.1.1 Market Trends
           10.5.1.2 Market Forecast
        10.5.2 Saudi Arabia
           10.5.2.1 Market Trends
           10.5.2.2 Market Forecast
        10.5.3 Others
           10.5.3.1 Market Trends
           10.5.3.2 Market Forecast
11    SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12    Value Chain Analysis
13    Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers 
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14    Competitive Landscape
    14.1    Market Structure
    14.2    Key Players
    14.3    Profiles of Key Players
        14.3.1    Bose Corporation
           14.3.1.1 Company Overview
           14.3.1.2 Product Portfolio 
           14.3.1.3 Financials
           14.3.1.4 SWOT Analysis
        14.3.2    Edifier International Limited
           14.3.2.1 Company Overview
           14.3.2.2 Product Portfolio 
           14.3.2.3 Financials
           14.3.2.4 SWOT Analysis
        14.3.3    Harman International Industries
           14.3.3.1 Company Overview
           14.3.3.2 Product Portfolio 
           14.3.3.3 Financials
           14.3.3.4 SWOT Analysis
        14.3.4    LG Corporation
           14.3.4.1 Company Overview
           14.3.4.2 Product Portfolio 
           14.3.4.3 Financials
           14.3.4.4 SWOT Analysis
        14.3.5    Panasonic Corporation
           14.3.5.1 Company Overview
           14.3.5.2 Product Portfolio 
           14.3.5.3 Financials
           14.3.5.4 SWOT Analysis
        14.3.6    Polk Audio
           14.3.6.1 Company Overview
           14.3.6.2 Product Portfolio 
           14.3.6.3 Financials
           14.3.6.4 SWOT Analysis
        14.3.7    Samsung 
           14.3.7.1 Company Overview
           14.3.7.2 Product Portfolio 
           14.3.7.3 Financials
           14.3.7.4 SWOT Analysis
        14.3.8    Sennheiser electronic GmbH & Co. KG
           14.3.8.1 Company Overview
           14.3.8.2 Product Portfolio 
           14.3.8.3 Financials
           14.3.8.4 SWOT Analysis
        14.3.9    Sony Corporation
           14.3.9.1 Company Overview
           14.3.9.2 Product Portfolio 
           14.3.9.3 Financials
           14.3.9.4 SWOT Analysis
        14.3.10    boAt
           14.3.10.1 Company Overview
           14.3.10.2 Product Portfolio 
           14.3.10.3 Financials
           14.3.10.4 SWOT Analysis

List of Figures

Figure 1: Global: Bluetooth Speaker Market: Major Drivers and Challenges
Figure 2: Global: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014-2019
Figure 3: Global: Bluetooth Speaker Market: Breakup by Portability (in %), 2019
Figure 4: Global: Bluetooth Speaker Market: Breakup by Type (in %), 2019
Figure 5: Global: Bluetooth Speaker Market: Breakup by Price (in %), 2019
Figure 6: Global: Bluetooth Speaker Market: Breakup by Distribution Channel (in %), 2019
Figure 7: Global: Bluetooth Speaker Market: Breakup by Region (in %), 2019
Figure 8: Global: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 9: Global: Bluetooth Speaker (Portable) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 10: Global: Bluetooth Speaker (Portable) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 11: Global: Bluetooth Speaker (Fixed) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 12: Global: Bluetooth Speaker (Fixed) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 13: Global: Bluetooth Speaker (Smart) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 14: Global: Bluetooth Speaker (Smart) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 15: Global: Bluetooth Speaker (Conventional) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 16: Global: Bluetooth Speaker (Conventional) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 17: Global: Bluetooth Speaker (Low) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 18: Global: Bluetooth Speaker (Low) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 19: Global: Bluetooth Speaker (Medium) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 20: Global: Bluetooth Speaker (Medium) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 21: Global: Bluetooth Speaker (High) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 22: Global: Bluetooth Speaker (High) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 23: Global: Bluetooth Speaker (Specialty Store) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 24: Global: Bluetooth Speaker (Specialty Store) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 25: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 26: Global: Bluetooth Speaker (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 27: Global: Bluetooth Speaker (Departmental Stores) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 28: Global: Bluetooth Speaker (Departmental Stores) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 29: Global: Bluetooth Speaker (Online) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 30: Global: Bluetooth Speaker (Online) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 31: Global: Bluetooth Speaker (Other Distribution Channels) Market: Sales Value (in Billion US$), 2014 & 2019
Figure 32: Global: Bluetooth Speaker (Other Distribution Channels) Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 33: North America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 34: North America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 35: United States: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 36: United States: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 37: Canada: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 38: Canada: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 39: Asia Pacific: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 40: Asia Pacific: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 41: China: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 42: China: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 43: Japan: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 44: Japan: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 45: India: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 46: India: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 47: South Korea: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 48: South Korea: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 49: Australia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 50: Australia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 51: Indonesia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 52: Indonesia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 53: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 54: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 55: Europe: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 56: Europe: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 57: Germany: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 58: Germany: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 59: France: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 60: France: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 61: United Kingdom: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 62: United Kingdom: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 63: Italy: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 64: Italy: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 65: Spain: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 66: Spain: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 67: Russia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 68: Russia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 69: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 70: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 71: Latin America: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 72: Latin America: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 73: Brazil: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 74: Brazil: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 75: Mexico: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 76: Mexico: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 77: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 78: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 79: Middle East and Africa: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 80: Middle East and Africa: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 81: Turkey: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 82: Turkey: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 83: Saudi Arabia: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 84: Saudi Arabia: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 85: Others: Bluetooth Speaker Market: Sales Value (in Billion US$), 2014 & 2019
Figure 86: Others: Bluetooth Speaker Market Forecast: Sales Value (in Billion US$), 2020-2025
Figure 87: Global: Bluetooth Speaker Industry: SWOT Analysis
Figure 88: Global: Bluetooth Speaker Industry: Value Chain Analysis
Figure 89: Global: Bluetooth Speaker Industry: Porter’s Five Forces Analysis 

List of Tables

Table 1: Global: Bluetooth Speaker Market: Key Industry Highlights, 2019 and 2025
Table 2: Global: Bluetooth Speaker Market Forecast: Breakup by Portability (in Billion US$), 2020-2025
Table 3: Global: Bluetooth Speaker Market Forecast: Breakup by Type (in Billion US$), 2020-2025
Table 4: Global: Bluetooth Speaker Market Forecast: Breakup by Price (in Billion US$), 2020-2025
Table 5: Global: Bluetooth Speaker Market Forecast: Breakup by Distribution Channel (in Billion US$), 2020-2025
Table 6: Global: Bluetooth Speaker Market Forecast: Breakup by Region (in Billion US$), 2020-2025
Table 7: Global: Bluetooth Speaker Market: Competitive Structure
Table 8: Global: Bluetooth Speaker Market: Key Players 

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