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The global body scrub market is expected to grow at a CAGR of 5.2% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use sectors. These insights are included in the report as a major market contributor.
A body scrub is a cosmetic and body treatment product used for hydrating and exfoliating the skin. It is enriched with aromatic massaging oils and ingredients, such as coconut oil, cocoa, apricot, walnut and almond, to provide additional nourishment to the skin. The body scrub is usually followed by the application of moisturizing lotion or cream to keep the nourishment intact and maintain hydration in the skin. Some of the commonly used body scrubs include moisturizing, salt-, sugar- and coffee-based and herbal body scrubs. They remove the dirt, residue and dead skin cells on the body to refresh the skin and aid in clearing acne, pigmentation, blemishes and signs of aging.
The rising demand for personal care products represents one of the key factors driving the growth of the market. This can be attributed to the growing inclination among the masses toward engaging in a regular skincare regime. With changing lifestyle patterns, individuals are increasingly becoming conscious of their looks and are using a variety of skincare products to maintain a youthful appearance. In line with this, the increasing preference for grooming in males is also contributing to the growth of the market. Product manufacturers are developing innovative variants using paraben-free, natural and organic exfoliating ingredients that can be used for all skin types. The products are also enhanced with anti-tanning and anti-inflammatory properties that are safer on the skin and have long-lasting results. Other factors, including the rising expenditure levels among the consumers, along with the aggressive promotional activities by manufacturers through social media platforms and the easy availability of a wide range of products through online retail channels, are anticipated to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the global body scrub market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, product type, skin type, product form, distribution channel and application.
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The report has also analysed the competitive landscape of the market with some of the key players being 3LAB Inc., Estée Lauder Companies, Home & Body Company, Innisfree Corporation (Amorepacific Corporation), L'Oréal S.A., Procter & Gamble, Sephora (LVMH), Shiseido Company Limited , The Face Shop (LG Household & Health Care Co.), Tonymoly Co. Ltd., The Body Shop Inc. (Natura Co Holding S/A) and Yunos Co. Ltd.
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