Body Scrub Market Size Report

Body Scrub Market Size:

The global body scrub market size reached USD 19.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The escalating skin health awareness, surging demand for natural and organic products, the popularity of at-home spa practices, innovative product diversification, rising social media influence, burgeoning e-commerce growth, personalization trends, inflating disposable incomes, and expanding male grooming practices are key factors propelling the market expansion.

Body Scrub Market Analysis:

• Market Growth and Size: The body scrub market has seen substantial growth in recent years, with an expanding base of consumers seeking products that offer both wellness and skin care benefits. This market's size has expanded significantly due to the increasing consumer investment in personal care routines that emphasize not only cleanliness but also the health and appearance of the skin. The trend towards self-care and at-home spa treatments has particularly fueled this growth, making body scrubs a staple in many personal care arsenals.
• Major Market Drivers: Innovations in formulations that cater to a broader range of skin types and concerns have become a major driver in the body scrub market. Moreover, the development of eco-friendly and sustainable products, with a focus on zero-waste packaging and biodegradable ingredients, responds to the growing environmental consciousness among consumers, which is boosting the market growth. Additionally, the integration of exotic, niche ingredients for their unique benefits, the rise of do-it-yourself (DIY) and customizable body scrubs are some of the factors contributing to the upward trajectory of body scrub market trends, driving innovation and diversity in product offerings.
• Technological Advancements: Innovations such as encapsulated ingredients that release benefits over time, and formulations that change texture upon application, enhance the consumer experience. Technology also plays a crucial role in manufacturing processes, allowing for the mass production of high-quality products that maintain the integrity of natural ingredients. Additionally, advancements in packaging technology help in extending shelf life and preserving the efficacy of active ingredients, making body scrubs more appealing and convenient for consumers, further bolstering body scrub market share.
• Industry Applications: In the body scrub market, products are increasingly being designed with specific industry applications in mind, such as professional spa treatments and therapeutic skincare. Spas and wellness centers often use professional-grade body scrubs that are part of a holistic treatment regimen, targeting skin health and relaxation. In the beauty and skincare industry, body scrubs are integrated into pre-treatment routines to enhance the effectiveness of other skincare products and treatments by ensuring that the skin is properly exfoliated and receptive.
• Key Market Trends: The body scrub market trends are evolving, with a shift towards products that offer multi-functional benefits, such as moisturizing while exfoliating. The use of upcycled ingredients, like coffee grounds from cafés, highlights a trend towards sustainability. There's also a growing preference for gender-neutral products, expanding the market beyond traditionally female-centric offerings. The incorporation of advanced skincare ingredients like hyaluronic acid and retinol into body scrubs indicates a trend towards products that offer more than just exfoliation. The rise of minimalist and clean beauty has also impacted the market, with consumers seeking body scrubs with fewer, but more effective, ingredients.
• Geographical Trends: In terms of geographical trends, the body scrub market is led by regions with a strong culture of skincare and beauty, such as Asia-Pacific and North America. Particularly, Asia-Pacific is witnessing rapid growth, driven by increasing consumer spending power and a growing awareness of skincare routines, thus reshaping global body scrub market trends. The market in this region benefits from both advanced technology and a rich heritage of natural and traditional skincare practices, making it a hotbed for both product innovation and consumer demand.
• Competitive Landscape: The competitive landscape of the body scrub market is diverse, with a mix of established beauty giants and emerging indie brands. Competition is fierce, with brands constantly striving to innovate and differentiate their offerings through unique ingredients, formulations, and packaging. The market is also seeing an increase in direct-to-consumer brands, which use social media and online marketing to reach potential customers directly. Collaborations between brands and influencers or celebrities for limited edition products are common, adding to the competitive dynamics by creating buzz and demand.
• Challenges and Opportunities: The body scrub market faces challenges such as navigating the fine line between effective exfoliation and skin barrier protection, as over-exfoliation can lead to skin sensitivity and damage. There's also the challenge of standing out in an increasingly crowded market. However, these challenges present opportunities for innovation, such as developing gentle yet effective formulations or leveraging technology to personalize products. The growing interest in sustainable and ethical beauty products opens up avenues for brands to explore eco-friendly ingredients, packaging, and production methods, catering to the environmentally conscious consumer and potentially increasing body scrub market share.
   

Body Scrub Market Trends:

Rising awareness about skin health

The global body scrub market is significantly influenced by the increasing consumer awareness regarding skin health and the pivotal role of exfoliation. Exfoliation, the process of removing dead skin cells from the surface, is essential for maintaining healthy, glowing skin. As people become more educated on the benefits of exfoliation, such as improved skin texture, unclogged pores, and enhanced absorption of skincare products, the demand for body scrubs has surged. The emphasis on skin health, coupled with the desire for radiant, youthful skin, drives consumers towards products that promise effective exfoliation, making body scrubs an integral part of personal care regimens.

Increasing demand for natural and organic products

The shift towards natural and organic products is a significant driver in the body scrub market. Consumers are increasingly scrutinizing the ingredients in their skincare products, showing a preference for items containing natural exfoliants like salt, sugar, and coffee grounds over chemical-based alternatives. In line with this, the growing awareness of the environmental and health impacts of synthetic ingredients, leading to a demand for products that are not only safe for the skin but also environmentally friendly. Natural and organic body scrubs, often enriched with essential oils and botanical extracts, cater to this demand by offering a gentle yet effective exfoliation experience. Brands that highlight the purity, origin, and benefits of their natural ingredients are particularly appealing to health-conscious consumers, driving the popularity of these products in the global market.

Growing popularity of at-home spa and wellness practices

The increasing interest in at-home spa and wellness practices has significantly contributed to the growth of the body scrub market. With the rise of self-care as a cultural trend, consumers are seeking ways to replicate the luxurious, pampering experiences of a spa in the comfort of their homes. Body scrubs, with their varied textures and scents, play a key role in these rituals, offering a sensory experience that relaxes and rejuvenates. This trend has been further amplified by the global pandemic, which restricted access to professional spa services and encouraged people to explore personal care routines at home. High-end body scrubs that promise a spa-like experience, featuring exotic ingredients and luxurious packaging, have become especially popular, as consumers are willing to invest in premium products that offer a break from the everyday and a moment of indulgence.

Innovation and product diversification

Innovation and product diversification are driving the body scrub market forward by catering to a wide array of consumer needs and preferences. Manufacturers are constantly exploring new formulations, textures, and ingredients to differentiate their products in a competitive market. This includes the development of body scrubs designed for specific skin types, such as sensitive or acne-prone skin, and concerns like dryness or aging. Innovations such as temperature-changing scrubs, those that combine exfoliation with moisturization, and eco-friendly formulations with biodegradable exfoliants address both sensory experiences and environmental concerns. Additionally, the introduction of products with unique selling propositions, such as caffeine-infused scrubs for skin firming or those with aromatherapeutic benefits, appeals to niche markets and enhances consumer interest and helps to keep the market dynamic and responsive to evolving consumer preferences, further bolstering body scrub market share.

Body Scrub Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product type, skin type, product form, distribution channel, and application.

Breakup by Product Type:

• Plant-based
• Milk-based
• Others
   

Plant-based accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product type. This includes plant-based, milk-based, and others. According to the report, plant-based represented the largest segment.

The plant-based segment is driven by the increasing consumer preference for natural and sustainable ingredients in body scrubs. With growing awareness about the environmental impact of conventional products, consumers are seeking plant-based alternatives that offer similar efficacy without the use of harsh chemicals. Plant-based body scrubs often incorporate ingredients such as coconut oil, shea butter, and various botanical extracts known for their nourishing and exfoliating properties, catering to the demand for eco-friendly skincare options. Additionally, the rising trend towards veganism and cruelty-free products further boosts the demand for plant-based body scrubs, appealing to ethically conscious consumers.

The milk-based segment is fueled by the perceived skincare benefits of milk and its derivatives. Milk has long been associated with moisturizing and softening properties, making it a popular choice in body care products, including scrubs. The presence of lactic acid in milk helps to gently exfoliate the skin, promoting cell turnover and revealing a smoother complexion. Furthermore, milk-based body scrubs often contain additional ingredients like honey or oatmeal, known for their soothing and hydrating effects, making them suitable for individuals with sensitive or dry skin.

The others segment encompasses a diverse range of ingredients and formulations, reflecting the evolving preferences and innovations within the body scrub market. This segment is characterized by a multitude of factors driving consumer choices, including unique textures, exotic ingredients, and specialized benefits.

Breakup by Skin Type:

• Sensitive
• Normal
• Dry
• Oily
   

Oily skin accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the skin type. This includes sensitive, normal, dry, and oily. According to the report, oily represented the largest segment.

The oily segment is characterized by consumers looking for products that effectively remove excess oil and impurities, preventing clogged pores and breakouts. Body scrubs in this segment often contain ingredients like clay, charcoal, or salicylic acid, known for their ability to absorb excess oil and unclog pores, leaving the skin feeling refreshed and revitalized. Moreover, manufacturers are incorporating antibacterial and antimicrobial agents into body scrub formulations to target acne-causing bacteria, making them particularly appealing to consumers with oily or acne-prone skin.

The sensitive segment is driven by the increasing consumer demand for gentle yet effective exfoliation products that cater to sensitive skin types. Manufacturers are focusing on developing body scrubs with hypoallergenic ingredients, such as oatmeal or chamomile, to soothe and calm sensitive skin while still providing exfoliation benefits. Moreover, the rising prevalence of skin sensitivities and conditions like eczema and rosacea has propelled the demand for body scrubs specifically formulated to address these concerns, further fueling the growth of the sensitive segment in the body scrubs market.

The normal segment is primarily influenced by consumers seeking maintenance and upkeep for their skin, aiming for products that offer a balance of exfoliation and moisturization without exacerbating any specific skin concerns. Body scrubs in this segment often feature a variety of ingredients, such as sugar or salt, combined with nourishing oils like coconut or jojoba, to gently slough away dead skin cells while leaving the skin hydrated and smooth. Additionally, consumers in the normal segment are drawn to body scrubs with appealing fragrances and luxurious textures, enhancing their overall skincare experience.

The dry segment is predominantly steered by the need for intense hydration and replenishment for dry, flaky skin. Consumers in this segment seek body scrubs enriched with moisturizing agents such as shea butter, glycerin, or hyaluronic acid to deeply hydrate and nourish parched skin, restoring its suppleness and softness. Manufacturers are focusing on developing formulations with emollient-rich ingredients that create a protective barrier on the skin's surface to prevent moisture loss, thereby addressing the specific needs of individuals with dry skin concerns.

Breakup by Product Form:

• Powder
• Gel or Liquid
• Cream
   

Cream accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product form. This includes powder, gel or liquid, and cream. According to the report, cream represented the largest segment.

The cream segment is driven by the demand for rich and indulgent skincare experiences that provide intense hydration and nourishment to the skin. Cream scrubs offer a luxurious texture that glides smoothly over the skin, delivering moisture and emollients to soften and smooth rough areas. This segment appeals to consumers looking for pampering self-care rituals and seeking products that offer both exfoliation and hydration benefits in one step. Additionally, cream formulations are often infused with botanical extracts, vitamins, and oils, offering added skincare benefits such as antioxidant protection and skin rejuvenation, thus reshaping global body scrub market trends.

 The powder segment is driven by the increasing demand for customizable skincare solutions, allowing consumers to adjust the intensity of exfoliation based on their skin type and preferences. Additionally, the convenience of powder formulations, which often come in travel-friendly packaging and have a longer shelf life compared to other formats, contributes to their popularity among consumers seeking versatile and long-lasting products. Furthermore, the rising awareness of environmental sustainability prompts consumers to opt for powder scrubs, as they typically require less packaging and water during production and usage, aligning with eco-conscious consumer preferences.

The gel or liquid segment is driven by the growing consumer preference for gentle exfoliation methods that provide hydration and nourishment to the skin. Gel and liquid formulations offer a hydrating base that can contain additional skincare ingredients such as hyaluronic acid and glycerin, appealing to consumers with dry or sensitive skin. Moreover, the ease of application and quick absorption of gel and liquid scrubs make them suitable for busy lifestyles, encouraging consistent usage among consumers seeking efficient skincare routines. Additionally, the versatility of gel and liquid formulations allows for the incorporation of various textures and scents, catering to diverse consumer preferences and enhancing the overall sensory experience of using body scrubs.

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets
• Independent Retailers
• Convenience Stores
• Online Stores
• Others
   

Hypermarkets and supermarkets accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, independent retailers, convenience stores, online stores, and others. According to the report, hypermarkets and supermarkets represented the largest segment.

The hypermarkets and supermarkets segment is driven by the increasing consumer preference for one-stop shopping solutions, where they can assess a wide range of body scrub products directly. These outlets offer the advantage of immediate product availability and the opportunity for consumers to physically evaluate product quality, texture, and scent before purchase. The presence of a broad assortment of brands and formulations in these settings, coupled with frequent promotional deals and discounts, significantly boosts consumer foot traffic and sales in this segment.

The independent retailers segment benefits from the growing consumer interest in unique, niche, and artisanal body scrub products not typically found in larger retail chains. These retailers often provide a curated selection that appeals to specific consumer preferences, offering personalized customer service and detailed product knowledge. The ability to discover new and emerging brands, alongside the shopping experience that independent retailers provide, draws consumers looking for specialized products and contributes to the segment's growth.

The convenience stores segment is driven by the increasing demand for quick and easy access to personal care products, including body scrubs, in busy urban areas or for last-minute needs. These stores cater to consumers seeking convenience and speed, stocking a limited but targeted range of body scrub products that meet the basic requirements of exfoliation and skin care. The availability of body scrubs in such accessible locations supports impulsive buying behavior and satisfies the immediate needs of consumers, bolstering the segment's expansion.

The online stores segment has seen significant growth, driven by the convenience of shopping from home, the ability to compare prices and read reviews, and the broader selection of products available. Consumers appreciate the ease of access to a global market of body scrub products, including those from niche and international brands that may not be available in local retail outlets. The segment benefits from detailed product descriptions, user reviews, and often more competitive pricing, which together enhance the consumer's purchasing decision process and contribute to the segment's robust growth.

The others segment, which includes specialty stores and department stores, is driven by consumers' desire for a premium shopping experience and access to high-end body scrub products. Specialty stores offer expertise and a focused selection of body care products, often with staff who can provide personalized recommendations and demonstrations. Department stores attract consumers with their wide variety of brands, including luxury and premium body scrubs, and the appeal of shopping for multiple high-quality goods in an upscale environment.

Breakup by Application:

• Residential
• Commercial
   

Commercial accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the application. This includes residential and commercial. According to the report, commercial represented the largest segment.

The commercial segment is fueled by the rising adoption of body scrubs in spas, salons, hotels, and wellness centers worldwide. With an increasing emphasis on relaxation and pampering services, businesses in the hospitality and wellness industries are incorporating body scrubs into their offerings to enhance customer experiences and attract clientele. Moreover, the growing trend of wellness tourism and the demand for luxurious spa treatments contribute to the growth of the commercial segment. Businesses are focusing on offering a diverse range of body scrubs tailored to different skin types and preferences to cater to a broader customer base and stay competitive in the market.

The residential segment is driven by the increasing consumer awareness regarding personal hygiene and skincare routines, with a growing preference for natural and organic ingredients in body scrubs. Consumers are seeking products that offer both effective exfoliation and nourishment, leading to a surge in demand for body scrubs formulated with botanical extracts, essential oils, and other natural components. Additionally, the convenience of at-home spa experiences and the rising popularity of self-care practices contribute to the expansion of the residential segment in the body scrubs market.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

Asia Pacific leads the market, accounting for the largest body scrub market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Russia, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific body scrubs segment is driven by a rich tradition of skincare and beauty, combined with rapid technological innovation and a large, engaged consumer base eager for new and specialized products. The popularity of beauty rituals that include exfoliation, the influence of K-beauty and J-beauty trends, and the rising middle class with increasing disposable income contribute significantly to the market's expansion. Furthermore, the demand for products featuring natural and local ingredients, aligned with cultural practices, significantly influences the segment's growth.

The North America body scrubs segment is driven by the increasing consumer demand for natural and organic skincare products, along with a strong emphasis on anti-aging and skin health. The market benefits from high consumer awareness about the importance of exfoliation in skincare routines, supported by a robust e-commerce infrastructure that makes a wide range of products readily accessible. Innovations in product formulation and packaging, aimed at sustainability and convenience, also play a crucial role in driving market growth in this region.

The Europe body scrubs segment is driven by a growing preference for luxury and premium skincare products, along with a strong emphasis on natural and organic formulations. The market is characterized by high consumer awareness regarding the benefits of natural ingredients and ethical production practices. European consumers' demand for products that combine efficacy with environmental responsibility encourages brands to innovate in both product development and sustainable packaging solutions, fueling market growth.

The Latin America body scrubs segment is driven by the increasing awareness of personal care and grooming, coupled with a cultural affinity for natural beauty remedies. The market benefits from the rich biodiversity of the region, which provides a plethora of natural ingredients for body scrub formulations. Economic growth and increasing urbanization have also led to greater accessibility to beauty and personal care products, further stimulating the segment's expansion.

The Middle East and Africa body scrubs segment is driven by the increasing consumer spending on beauty and personal care products, fueled by economic growth and a young, increasingly affluent population. The market is influenced by the region's hot climate, which necessitates skin care routines that include exfoliation to maintain skin health. Additionally, the growing interest in luxury and premium beauty products, along with a preference for halal-certified and natural ingredients, shapes the demand in this segment.

Leading Key Players in the Body Scrub Industry:

Key players in the body scrub market are actively engaging in research and development (R&D) to innovate and expand their product lines, incorporating natural, organic, and sustainable ingredients to meet the growing consumer demand for eco-friendly and skin-friendly formulations. They are leveraging advanced technologies to enhance product efficacy, texture, and shelf life, while also focusing on sustainable packaging solutions to reduce environmental impact. Strategic marketing campaigns, often utilizing social media and influencer partnerships, are employed to reach a broader audience and create brand loyalty. Furthermore, these companies are expanding their global footprint through e-commerce platforms and entering new markets by understanding and catering to regional beauty preferences and requirements. Collaborations with local brands, customization options, and limited-edition products are some of the strategies being used to differentiate themselves in a competitive market and engage with consumers on a more personal level.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 3LAB Inc.
• Estée Lauder Companies
• Home & Body Company
• Innisfree Corporation (Amorepacific Corporation)
• L'Oréal S.A.
• Procter & Gamble
• Sephora (LVMH)
• Shiseido Company Limited
• The Face Shop (LG Household & Health Care Co.)
• Tonymoly Co. Ltd.
• The Body Shop Inc. (Natura Co Holding S/A)
• Yunos Co. Ltd.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Latest News:

• In September 2022: L'Oréal S.A. announced the launch of a new line of eco-friendly body scrubs under its renowned skincare brand. These scrubs are formulated with natural exfoliants, such as apricot seeds and walnut shells, replacing synthetic microbeads to cater to the growing consumer demand for environmentally friendly products.
• In November 2022: The Body Shop, a subsidiary of Natura Co Holding S/A, expanded its product line by introducing body scrubs infused with cannabidiol (CBD) oil, aiming to combine the exfoliating benefits of traditional scrubs with the soothing properties of CBD. This product launch reflects the brand's innovative approach to skincare, tapping into the burgeoning interest in CBD's skincare benefits.
• In December 2022: Estée Lauder Companies made a strategic move by acquiring a minority stake in a biotech company specializing in developing sustainable cosmetic ingredients. This collaboration aims to explore the use of biodegradable exfoliating agents in body scrubs, addressing the environmental concerns associated with traditional exfoliants. 

Body Scrub Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the body scrub market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global body scrub market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the body scrub industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.