Brain Health Supplements Market

Global Brain Health Supplements Market:

The global brain health supplements market size reached USD 6.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.3 Billion by 2033, exhibiting a growth rate (CAGR) of 7.55% during 2025-2033. At present, North America dominates the market owing to the increasing consumer awareness, high demand for cognitive enhancement products, a strong healthcare infrastructure, and growing investment in research operations by key companies targeting brain-related health issues. The rising awareness about mental health is driving more people to use these products regularly, which is stimulating the market growth.

Market Size & Forecasts:

• Brain health supplements market was valued at USD 6.7 Billion in 2024.
• The market is projected to reach USD 13.3 Billion by 2033, at a CAGR of 7.55% from 2025-2033.

Dominant Segments:

• Product: Natural molecules hold the biggest market share attributed to increasing individual preference for plant-based, organic products. These molecules, such as omega-3 fatty acids, antioxidants, and herbal extracts, are favored for their perceived safety, effectiveness, and fewer side effects compared to synthetic alternatives.
• Form: Tablets and capsules represent the largest segment because of their ease of consumption, precise dosage, and widespread availability. They offer convenience for consumers seeking simple, effective ways to incorporate brain health supplements into their daily routines, making them the preferred choice for many.
• Distribution Channel: Supermarkets and hypermarkets dominate the market owing to their wide reach, convenience, and ability to offer a diverse range of brain health supplements. These retail formats attract a large consumer base due to their accessibility, competitive pricing, and extensive product availability under one roof.
• Application: Memory enhancement accounts for the largest market share due to increasing concerns over age-related cognitive decline, stress, and lifestyle factors. Consumers seek supplements that improve focus, retention, and mental clarity. The growing awareness about the benefits of memory-boosting ingredients further fuels the demand in this segment.
• Region: North America leads the brain health supplements market, driven by rising consumer awareness about mental well-being, increased focus on cognitive enhancement, and a growing aging population. The region's robust healthcare infrastructure, along with substantial investments in research and product innovation, further strengthens its market dominance.

 Key Players:

• The leading companies in brain health supplements market include Accelerated Intelligence Inc., AlternaScript, Aurobindo Pharma, HVMN Inc., Liquid Health Inc., Natural Factors Nutritional Products Ltd., Onnit Labs Inc., Purelife Bioscience Co. Ltd., Quincy Bioscience LLC, Reckitt Benckiser Group plc., and Teva Pharmaceutical Industries Ltd.

Key Drivers of Market Growth:

• Geriatric Population: As people age, concerns about maintaining mental sharpness and clarity grow, driving the demand for supplements that enhance memory, concentration, and overall brain health. This shift reflects a rising focus on supporting cognitive function and preventing issues like memory impairment and cognitive decline.
• Growing Preference for Natural Supplements: Consumers are increasingly opting for brain health supplements made from natural, plant-based ingredients due to concerns over synthetic additives and their potential risks. This shift reflects a desire for safer, healthier products that enhance cognitive function without artificial chemicals, aligning with broader wellness trends.
• Innovative Delivery Methods: Supplement companies are innovating novel delivery methods for brain health products, such as chewables, powders, and functional foods. These formats provide convenience and flexibility, catering to consumers who prefer easy and quick ways to boost cognitive function without traditional pill forms.
• Mental Health Awareness: The rise in mental health issues, such as stress, anxiety, and depression, is driving the need for brain health supplements. Increased awareness about their impact on brain function, along with a decreasing stigma, encourages individuals to seek proactive solutions that enhance mental clarity and support overall well-being.
• Scientific Advancements: Advances in neuroscience and nutrition are driving the growth of the market. Ongoing research into the benefits of substances like omega-3 fatty acids and plant extracts boosts consumer confidence, encouraging wider adoption of scientifically-backed supplements for cognitive enhancement.
• Shift Toward Preventive Wellness: The rise of preventive healthcare and comprehensive wellness is driving the demand for brain health supplements. Consumers are increasingly prioritizing long-term cognitive preservation through natural products that enhance mental clarity, memory, and emotional balance, making supplements an essential part of holistic health practices.

Future Outlook:

• Strong Growth Outlook: The brain health supplements market is experiencing strong growth owing to rising awareness about cognitive wellness, an aging population, and increasing demand for natural, preventative healthcare solutions. Advancements in supplement formulations and ongoing research into brain health further contribute to the market growth.
• Market Evolution: The brain health supplements market is evolving with increasing consumer demand for personalized, science-backed products. Innovations in ingredient formulations, such as nootropics and natural extracts, along with growing interest in mental clarity, memory enhancement, and overall cognitive health, are positively influencing the market transformation.

Brain Health Supplements Market Analysis:

• Major Market Drivers: Increased focus on cognitive well-being in adults, along with the rising prevalence of neurodegenerative disorders, is propelling the market.
• Key Market Trends: The growing preference for natural supplements is fueling the growth of brain health supplement products.
• Competitive Landscape: Some of the major market companies include Accelerated Intelligence Inc., AlternaScript, Aurobindo Pharma, HVMN Inc., Liquid Health Inc., Natural Factors Nutritional Products Ltd., Onnit Labs Inc., Purelife Bioscience Co. Ltd., Quincy Bioscience LLC, Reckitt Benckiser Group plc., and Teva Pharmaceutical Industries Ltd., among many others.
• Geographical Trends: North America leads the market due to advanced healthcare infrastructure, the increasing demand for natural supplements, and government support for well-being and mental health.
• Challenges and Opportunities: The oversaturation of products is hindering the market. However, clear labeling and educational campaigns can help guide informed choices, which will continue to catalyze the market over the forecasted period.

Brain Health Supplements Market Trends:

Rising Focus on Cognitive Well-Being

With aging, there is increase in worry about sustaining mental acuity and clarity, especially as cognitive deterioration poses a greater issue. This growing awareness is driving the need for supplements aimed at boosting memory, concentration, and general brain wellness, as people seek to maintain their long-term mental abilities and avoid issues like memory impairment or cognitive deterioration. The increasing emphasis on mental health in older adults is resulting in a rise in the availability of supplements designed with components intended to enhance cognitive function. In March 2024, BioTRUST Nutrition introduced Eternal Mind, a supplement for cognitive support that includes Nutricog, VitaCholine, and phosphatidylserine. Clinical research indicates that this product improves memory, concentration, and mental sharpness, making it especially advantageous for older adults seeking evidence-based methods to tackle cognitive issues and safeguard brain health throughout aging.

Increasing Interest in Natural Ingredients

Consumers are seeking brain health supplements formulated with natural, plant-derived components, driven by growing concerns about synthetic additives and their potential long-term effects. This shift in consumer preference suggests a desire for healthier, safer products that are believed to offer cognitive benefits, such as improved focus, memory, and mental clarity, and are free from the risks typically associated with artificial ingredients or chemicals. Furthermore, the growth of natural supplements corresponds with the larger wellness movement, as people emphasize health-oriented decisions across all aspects of their lives. A significant instance of this trend is the June 2025 introduction of Memory Lift Supplement, which was officially released in the US, Australia, Canada, and additional markets. Memory Lift offers a natural, scientifically supported formula designed to enhance memory, concentration, and cognitive abilities, featuring essential components such as Bacopa Monnieri, Ginkgo Biloba, and Lion’s Mane Mushroom, thereby increasing interest in plant-derived brain health options.

Introduction of Innovative Supplement Formats

Supplement companies are progressively developing new delivery methods to improve the convenience and attractiveness of brain health products. Formats like chewable supplements, powders, and functional foods are becoming more popular, as they offer consumers convenience and versatility in adding cognitive support to their everyday habits. These innovative formats are designed for those who want fast and easy options to enhance mental performance without the inconvenience of conventional pill forms. In August 2024, InfiniWell launched Smart Chocolate BPC-157, a supplement for brain health that includes Cognizin Citicoline. This remarkable dark chocolate item provides cognitive advantages, such as improved mental energy, concentration, and brain performance, all while presenting these perks through a nutrient-dense framework, rendering it a pleasurable and convenient option. Items such as Smart Chocolate illustrate the increasing trend of combining brain wellness with contemporary, convenient delivery methods to more effectively satisfy consumer demands.

Brain Health Supplements Market Growth Drivers:

Growing Prevalence of Mental Health Issues

The increasing occurrence of mental health problems is a major factor propelling the brain health supplements market. With the rise of issues such as stress, anxiety, and depression, people are increasingly looking for ways to enhance cognitive abilities and boost overall mental health. Higher awareness about how these issues affect brain health is encouraging many people to seek supplements that offer relief and assistance. The decreasing stigma related to mental health motivates individuals to openly discuss their issues and pursue proactive measures. This change is resulting in an increasing need for items that enhance mental clarity, alleviate stress, and boost mood. A key illustration of this trend is the introduction of Awshad’s Myndshroom in 2024, a cognitive enhancement supplement containing Lion’s Mane, Cordyceps, and L-theanine. Aimed at students, professionals, athletes, and individuals prone to cognitive decline, Myndshroom enhanced focus, clarity, and brain health, embodying the larger trend of mental wellness.

Technological Advancements and Scientific Validation

Continuous progress in neuroscience and nutrition is propelling the market for brain health supplements. Research shows the advantages of substances such as omega-3 fatty acids, plant extracts, and particular vitamins, leading to an influx of scientifically-supported products in the market. This expanding collection of proof backing the efficacy of these components enhances consumer confidence, resulting in greater acceptance of brain health supplements. Advancements in comprehending brain activity and the impact of supplements on cognitive enhancement are increasing consumer confidence in their buying choices. This scientific endorsement enhances the market's trustworthiness while also speeding up product development, providing more focused and efficient solutions. A notable case is SFI Health™ EMEA's introduction of Equazen® in Portugal in February 2025. This product merges scientifically studied Omega-3 and Omega-6 fatty acids to enhance learning, concentration, and brain growth, broadening SFI’s presence in the European cognitive health sector.

Shift Towards Preventive Healthcare and Holistic Wellness

The growing trend of preventive healthcare and comprehensive wellness is catalyzing the demand for brain health supplements. Consumers are placing greater emphasis on maintaining long-term health rather than just addressing health problems as they arise. This active approach highlights preserving cognitive abilities with natural, health-focused products that enhance mental clarity, memory, and emotional stability. Brain health supplements, typically composed of vitamins, minerals, and herbs, are perceived as a proactive approach to maintaining mental acuity and slowing cognitive decline. This trend is transforming the way individuals view health, with supplements becoming an essential part of comprehensive wellness practices. A key illustration of this change is Neuriva’s introduction in 2024 of its 30-Day Brain Health Challenge, motivating participants to establish a brain-enhancing routine through the Brain Gym app. The challenge related to Neuriva Ultra, which aimed to enhance seven essential indicators of brain health, consequently increasing the need for cognitive wellness products.

Global Brain Health Supplements Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with the brain health supplements market forecast at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, form, distribution channel, and application.

Breakup by Product:

• Natural Molecules
• Herbal Extract
• Vitamins and Minerals

Natural molecules currently hold the largest brain health supplements market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes natural molecules, herbal extract, and vitamins and minerals. According to the report, natural molecules represented the largest market segmentation.

Natural molecules in brain health supplements, such as Lion's Mane and L-theanine, are gaining attention for their ability to enhance cognitive function and reduce stress, thereby promoting mental clarity and focus naturally.

Breakup by Form:

• Tablets and Capsules
• Powder
• Others

Tablets and capsules currently hold the largest brain health supplements market demand

The report has provided a detailed breakup and analysis of the market based on the form. This includes tablets and capsules, powder, and others. According to the report, tablets and capsules represented the largest market segmentation.

Tablet and capsule forms offer a convenient way to support cognitive function. For example, BioTRUST’s Eternal Mind capsule enhances memory and focus with science-backed ingredients like Nutricog and VitaCholine.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Drug Stores
• Online Stores
• Others

Supermarkets and hypermarkets currently hold the largest brain health supplements market outlook

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, drug stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest market segmentation.

Supermarkets and hypermarkets are key distribution channels offering a wide range of options for supplements. Stores like Walmart stock popular products, such as Neuriva, making cognitive support supplements easily accessible to everyday shoppers.

Breakup by Application:

• Memory Enhancement
• Attention and Focus
• Depression and Mood
• Sleep and Recovery
• Anti-aging and Longevity
• Others

Memory enhancement currently holds the largest brain health supplements market outlook report

The report has provided a detailed breakup and analysis of the market based on the application. This includes memory enhancement, attention and focus, depression and mood, sleep and recovery, anti-aging and longevity, and others. According to the report, memory enhancement represented the largest market segmentation.

Brain health supplements for memory enhancement frequently feature ingredients like Bacopa Monnieri, known for improving recall. For example, Neuriva includes this extract, which has been shown to support memory and cognitive performance in various age groups.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America currently dominates the market

The brain health supplements market analysis report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share. 

As per the brain health supplements market analysis report, North America leads the market, driven by high consumer demand for cognitive enhancement products and advanced healthcare trends. For instance, in April 2024, Olly introduced a line of brain-boosting supplements. In line with this, Kyowa Hakko's Cognizin has been incorporated into various functional foods, reflecting innovation in the region. These developments highlight the focus of individuals across North America on improving mental health through advanced and diverse supplement offerings.

Competitive Landscape:

The brain health supplements market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:

• Accelerated Intelligence Inc.
• AlternaScript
• Aurobindo Pharma
• HVMN Inc.
• Liquid Health Inc.
• Natural Factors Nutritional Products Ltd.
• Onnit Labs Inc.
• Purelife Bioscience Co. Ltd.
• Quincy Bioscience LLC
• Reckitt Benckiser Group plc.
• Teva Pharmaceutical Industries Ltd.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

 Brain Health Supplements Market Recent Developments:

• July 2025: Brain Defender officially launched as a natural, science-backed supplement aimed at enhancing memory, focus, and overall brain health. It combines vitamins, adaptogens, and plant-based nootropics to support cognitive clarity and resilience. Designed for all ages, it’s now available exclusively via the official website.
• June 2025: Mind Vault officially launched its cognitive support supplement tailored for adults aged 45 and older. The formula includes ingredients like GABA, Bacopa Monnieri, and Alpha GPC to promote mental clarity and brain health. It’s available exclusively through getmindvault.com.
• May 2025: Former pro cyclist Dave Zabriskie launched Cognitive Protocol, a brain health supplement line focused on concussion recovery and long-term cognitive support. The regimen includes antioxidants, vitamins, and neuroprotective ingredients like NAC, quercetin, and sulforaphane. Designed for athletes and high performers, the products are now available online.
• July 2024: Kyowa Hakko introduced Cognizin, a brain health supplement that can be used in functional foods like protein bars, gummies, and beverages.
• April 2024: Olly launched a new line of brain-boosting products featuring nootropics for cognitive function, energy, and stress relief. The collection includes adult Brainy Chews and kids' Brainy L'Olly Pops, offering fast-acting, convenient supplements available at Target and online.
• February 2024: EyePromise unveiled BrainPromise, a new supplement containing vitamins, minerals, lutein, and zeaxanthin. The product aims to support brain function through ingredients traditionally linked to eye health, leveraging research on macular pigment optical density (MPOD) as a biomarker for brain health.

Brain Health Supplements Market Report Scope:

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the brain health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the global brain health supplements market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the brain health supplements industry and its attractiveness.
• The competitive landscape allows stakeholders to understand their competitive environment and provides insight into the current positions of key players in the market.