Brazil Food Delivery Market

Brazil Food Delivery Market Size and Share: 

The Brazil food delivery market size reached USD 1.29 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.53 Billion by 2033, exhibiting a growth rate (CAGR) of 15.0% during 2025-2033. The market is propelled by the increasing urbanization and busy lifestyles, growing smartphone and internet penetration, expansion of online food delivery platforms, rising consumer preference for convenience and quick service, and increasing disposable income and changing dining habits.

Brazil Food Delivery Market Trends:

Increasing Urbanization and Busy Lifestyles

The urban population in Brazil has been steadily growing, with a significant percentage of people living in large metropolitan areas such as São Paulo and Rio de Janeiro. As per the Observer Research Foundation (ORF) America, 87% of the population lives in urban cities in Brazil. Over the years, the increasing urbanization is increasingly making people spend more time away from home under the constraints of work and social commitments, very little of that time being available to prepare meals. Increasingly busy lifestyles are one of the most notable reasons behind very quick meal preparation with young consumers and working professionals. Food delivery services come to the rescue, to provide easy access to a very wide variety of meals without the investment of time either on aspects of cooking or from enjoying a meal in a restaurant. Purchasing food from smartphones and receiving delivery within minutes has under become necessity in such bustling urban environments, making it appealing to individuals as well as entire families.

Widespread Adoption of Smartphones and Internet Services

The growing penetration of smartphones and internet services across Brazil is significantly influencing the growth of the food delivery market. According to the IBGE News Agency, 92.5% of Brazilian households had Internet access in 2023. The status of being on the verge of smartphone penetration has made the online food delivery markets the perfect medium to reach customers like never before. Major delivery companies such as iFood, Uber Eats, and Rappi are riding this trend by providing a simple-to-use interface, from viewing menus to ordering and tracking deliveries in real time. This ease of access has significantly impacted the growth of the industry as it permits an easy order of preferred food from chosen restaurants in just a few taps on the screen. Moreover, the introduction of digital transactions that are integrated into e-wallets has streamlined the payment process more, incentivizing more consumers to use food delivery services. This growing digital ecosystem in Brazil is changing the way people order and consume food, creating a favorable industry outlook.

Rising Preference for Convenience and Quick Service

A significant driver of the Brazil food delivery market is the demand for convenience. Changing consumer lifestyles are driving more individuals to seek an easier or more convenient way of dining. As a result, food delivery services are providing customers with a variety of options, including fast food and gourmet meals, right at their door. Individuals can now order from many different restaurants, including those that do not traditionally deliver meals, increasing consumer choice and making it easier for them to enjoy restaurant-quality dishes at home. In addition to this, food delivery services are also offering healthier options, vegan dishes, and international cuisines to serve a variety of dietary preferences. Furthermore, the rise in food ordering for occasions such as birthdays, house parties, and group meetings has further reinforced the importance of convenience in driving market growth. As consumers increasingly value time-saving solutions, the demand for quick service through food delivery is steadily rising. For instance, in November 2024, iFood announced that it has reached the milestone of 100 million orders in a single month for the first time in August, marking a significant achievement for the company.

Expansion of Online Food Delivery Platforms

The rapid growth of digital infrastructure in Brazil has significantly contributed to the expansion of online food delivery platforms. Companies such as iFood, Rappi, and other local startups have strengthened their presence by offering wide-ranging restaurant options, real-time tracking, loyalty programs, and user-friendly mobile apps. These platforms are extending their reach even into mid-sized cities and rural areas, capitalizing on the increasing reliance on digital services for everyday needs. Technological innovations, including AI-powered recommendation engines and route optimization, are improving user experience and delivery efficiency. As competition intensifies, platforms continue to invest in logistics and cloud kitchens to meet rising demand. This sustained platform expansion is a major driver of growth and is positively impacting the Brazil food delivery market share.

Increasing Disposable Income and Changing Dining Habits

As Brazil’s middle-class purchasing power grows, so does the appetite for food convenience. Rising disposable income has enabled consumers, especially younger and urban demographics, to prioritize time-saving and lifestyle-enhancing solutions like food delivery. With more people dining at home rather than cooking, there’s a clear shift toward restaurant-quality meals delivered directly to their doorsteps. This evolution in consumption patterns is also shaped by increasing work hours, dual-income households, and exposure to global food culture. Health-conscious and gourmet meal options are becoming popular, reflecting broader trends toward personalization and quality. These shifts in preferences and affordability are collectively fueling the adoption of food delivery in Brazil, transforming the way Brazilians interact with food and driving sustained market growth.

Brazil Food Delivery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on business model, order type, payment method, and platform type.

Business Model Insights:

• Order Focused
• Logistics Based
• Full Service

The report has provided a detailed breakup and analysis of the market based on the business model. This includes order focused, logistics based, and full service.

Order Type Insights:

• Online
• Offline

A detailed breakup and analysis of the market based on the order type have also been provided in the report. This includes online and offline.

 Payment Method Insights:

• Online
• Cash On Delivery

A detailed breakup and analysis of the market based on the payment method have also been provided in the report. This includes online and cash on delivery.

 Platform Type Insights:

• Mobile Application
• Websites
• Others

 A detailed breakup and analysis of the market based on the platform type have also been provided in the report. This includes mobile application, websites, and others.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Brazil Food Delivery Company:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Food Delivery Market News:

• In May 2025, Meituan, a leading Chinese tech firm, announced a $1 Billion investment to launch its Keeta food delivery app in Brazil. The move, unveiled at a Brazil-China business forum, signals Meituan's global expansion following its entry into the Middle East.
• In May 2025, Uber and iFood announced a strategic partnership in Brazil, allowing users to access each other's services within their respective apps. iFood users can book Uber rides, while Uber users can order food and other deliveries via iFood.

Brazil Food Delivery Market Report Coverage:

 
Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil food delivery market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil food delivery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil food delivery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.