Brazil Mobility as a Service (MaaS) Market

Brazil Mobility as a Service (MaaS) Market Overview:

The Brazil mobility as a service (MaaS) market size reached USD 155.70 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,210.92 Million by 2033, exhibiting a growth rate (CAGR) of 25.60% during 2025-2033. The growing demand for convenience and cost efficiency among the masses, expanding internet penetration and technological infrastructure advancements, and increasing implementation of favorable government policies are some of the factors impelling the growth of the market.

Brazil Mobility as a Service (MaaS) Market Trends:

Environmental Concerns and Government Policies

Environmental sustainability is becoming a major issue in Brazil, with urban areas dealing with serious problems of air pollution and traffic congestion. Brazil is dedicated to decreasing its carbon emissions, with particular focus on the transportation industry. The transport industry in the country is responsible for a large percentage of the nation's overall carbon emissions. In order to address this issue, the government and private industry have been encouraging the use of sustainable and electric transportation choices, which play a crucial role in Mobility as a Service (MaaS) systems. The preferred form of transportation in São Paulo is buses. Moreover, the excessive need for public buses results in environmental repercussions, accounting for 61% of greenhouse gas emissions as reported by the ICLEI. In 2023, the city of São Paulo introduced Sustainability Action Plan in early 2008, and it reaffirmed its aim to attain zero-emission by working on its 2021-2024 Goals Program to reduce pollutant emissions by 50% in the year 2028 and attain comprehensive removal by 2038. Several companies are responding to these policy shifts by launching sustainable mobility services.

Preferences for Convenience and Cost Efficiency

Changing preferences and behavior of individuals, driven by the rising need for convenience and cost efficiency, is propelling the growth of the market in Brazil. As per the projections from the Brazilian Institute of Geography and Statistics (IBGE), as of July 2024, Brazil’s population showed a 4.7% increase from 2 years prior. As urban populations grow, people are increasingly seeking alternatives to traditional transportation modes, such as personal vehicle ownership or reliance on overcrowded public transport systems. MaaS platforms, which offer an integrated, multimodal transportation experience, align with these consumer needs by providing a seamless way to plan, book, and pay for a range of transportation services through a single app. Moreover, a majority of Brazilian urban dwellers expressed dissatisfaction with the existing public transportation systems due to overcrowding, delays, and high costs. MaaS platforms address these issues by offering flexible transportation options, such as ride-hailing, bike-sharing, and car-sharing, which can be accessed on demand and often at lower costs compared to traditional public transport or owning a car. These platforms also use data analytics to offer users optimized routes, saving them both time and money.

Brazil Mobility as a Service (MaaS) Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on service type, transportation type, application platform, and propulsion type.

Service Type Insights:

• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Bus/Shuttle Service
• Others

The report has provided a detailed breakup and analysis of the market based on the service type. This includes ride-hailing, ride-sharing, car-sharing, bus/shuttle service, and others.

Transportation Type Insights:

• Private
• Public

A detailed breakup and analysis of the market based on the transportation type have also been provided in the report. This includes private and public.

Application Platform Insights:

• Android
• iOS
• Others

A detailed breakup and analysis of the market based on the application platform have also been provided in the report. This includes android, iOS, and others.

Propulsion Type Insights:

• Electric Vehicle
• Internal Combustion Engine
• Others

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes electric vehicle, internal combustion engine, and others.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Mobility as a Service (MaaS) Market News:

• November 2023: The Government of Brazil announced the launch of the “More Innovation Sustainable Mobility” project with US$ 4 Billion in incentives to provide sufficient credits or loans for green transport sector. This project is related to transport decarbonization technologies along with green urban mobility.’
• October 2023: Arval BNP Paribas announced the launch of the Mobility card in Brazil to improve micro and urban mobility solutions for company employees. The innovative Mobility as a Service (MaaS) feature comes as a physical card and a digital application, bringing vast mobility choices for company employees.

Brazil Mobility as a Service (MaaS) Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil mobility as a service (MaaS) market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil mobility as a service (MaaS) market on the basis of service type?
• What is the breakup of the Brazil mobility as a service (MaaS) market on the basis of transportation type?
• What is the breakup of the Brazil mobility as a service (MaaS) market on the basis of application platform?
• What is the breakup of the Brazil mobility as a service (MaaS) market on the basis of propulsion type?
• What is the breakup of the Brazil mobility as a service (MaaS) market on the basis of region?
• What are the various stages in the value chain of the Brazil mobility as a service (MaaS) market? 
• What are the key driving factors and challenges in the Brazil mobility as a service (MaaS)?
• What is the structure of the Brazil mobility as a service (MaaS) market and who are the key players?
• What is the degree of competition in the Brazil mobility as a service (MaaS) market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil mobility as a service (MaaS) market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil mobility as a service (MaaS) market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil mobility as a service (MaaS) industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.