Brazil Sports Nutrition Market Size, Share, Trends and Forecast by Product Type, Origin, Distribution Channel, and Region, 2026-2034

Brazil Sports Nutrition Market Overview:

The Brazil sports nutrition market size reached USD 1.07 Billion in 2025. The market is projected to reach USD 1.85 Billion by 2034, exhibiting a growth rate (CAGR) of 6.34% during 2026-2034. The market is driven by the expanding fitness culture and rising gym memberships that fuel demand for performance-enhancing nutrition products. Additionally, the growing consumer preference for plant-based sports nutrition alternatives reflects shifting dietary patterns and sustainability concerns. Furthermore, the rapid expansion of e-commerce platforms and direct-to-consumer digital channels is enhancing product accessibility and driving the Brazil sports nutrition market share.

Brazil Sports Nutrition Market Trends:

Expanding Fitness Culture And Gym Memberships Driving Sports Nutrition Demand

Brazil's sports nutrition market is being propelled by a robust expansion in fitness culture and gym memberships across urban centers. The country has witnessed remarkable growth in health club establishments, with franchises like Smart Fit operating over 700 facilities nationwide as of 2023, representing an 11% increase year-over-year. This fitness boom is supported by technological integration in gyms, where connected equipment and wearable-compatible machines are becoming standard features. In early 2025, TechnoGym integrated 350 connected machines with wearable compatibility in gyms across São Paulo, allowing members to track calories, heart rate, and performance progression. Additionally, in March 2025, Matrix Fitness launched its new series of connected commercial gym equipment in Brazil, featuring cloud-based performance tracking and AI-driven workout recommendations. The Ministry of Sports has noted a 40% increase in fitness club memberships post-COVID-19, reflecting a fundamental shift in consumer priorities toward preventive health and active lifestyles. This growing fitness participation directly translates to increased demand for sports nutrition products, as gym-goers and fitness enthusiasts seek supplements, protein powders, and performance-enhancing foods to maximize their training results. With over 20,000 clubs and millions of active members, Brazil is the world's second-largest fitness market in terms of gyms, which benefits the market by providing a sizable consumer base for sports nutrition companies.

Rising Adoption Of Plant-Based Sports Nutrition Products

Consumer concerns about sustainability, health, and dietary diversity are driving the rapid acceptance of plant-based protein products, which is significantly changing the sports nutrition environment in Brazil. Research indicates that 67% of Brazilian consumers express interest in plant protein alternatives, reflecting a broader shift away from exclusively animal-based sports nutrition. This trend extends beyond dedicated vegans and vegetarians to encompass mainstream fitness enthusiasts seeking cleaner, more sustainable protein sources. In July 2024, NotCo introduced Not Shake Protein, a range of protein-enriched sports drinks featuring specialty flavors including Banana Pancakes with Cinnamon and Strawberry with Dates, alongside traditional options such as chocolate, coffee caramel, and vanilla with coconut. Each drink contains 16g of plant-based protein and is lactose, cholesterol, and gluten-free. Manufacturers are responding with innovative formulations using pea protein, soy protein, and other plant sources that match the amino acid profiles and muscle-building capabilities of whey protein. The plant-based segment is projected to grow at a CAGR exceeding the overall market growth rate, as companies invest in improving taste profiles and nutritional compositions. This expansion is also supported by the Pan American Health Organization's recognition of plant-based products in promoting sustainability, encouraging sustainable procurement practices to enhance accessibility and affordability. The convergence of environmental awareness, health consciousness, and improved product quality positions plant-based sports nutrition as a key growth driver in the Brazil sports nutrition market growth.

E-commerce Growth And Digital Direct-To-Consumer Platforms

The digital transformation of retail is reshaping how Brazilian consumers access sports nutrition products, with e-commerce emerging as the fastest-growing distribution channel in the market. Online retail stores are forecast to register a 10.38% CAGR between 2025-2030, significantly outpacing traditional brick-and-mortar channels. This acceleration is driven by mobile-first websites, subscription replenishment plans, and rapid last-mile delivery services that enhance convenience, particularly in secondary cities where specialist sports nutrition stores remain limited. Major brands are leveraging direct-to-consumer portals to gather first-party data, enabling personalized product recommendations and tailored bundle offerings. In March 2024, Glanbia launched a direct-to-consumer platform in Brazil, incorporating an algorithm to provide personalized product recommendations. This digital platform enables consumers to access customized sports nutrition solutions online, reflecting the shift toward e-commerce channels in the Brazilian market. The integration of click-and-collect services routed through supermarket chains is creating an omnichannel experience that bridges digital discovery with physical fulfillment, reinforcing long-term customer loyalty. Social media engagement and influencer marketing on digital platforms are amplifying product visibility and driving purchase decisions among younger demographics, who represent a core target audience for sports nutrition brands. The pandemic accelerated this digital shift, establishing new shopping habits that persist as consumers appreciate the convenience, product variety, and competitive pricing offered by online channels. This e-commerce expansion is democratizing access to premium sports nutrition products across Brazil's diverse geography, supporting sustained market growth.

Brazil Sports Nutrition Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, origin, and distribution channel.

Product Type Insights:

• Sports Food
• Sports Drink
• Sports Supplement

The report has provided a detailed breakup and analysis of the market based on the product type. This includes sports food, sports drink, and sports supplement.

Origin Insights:

• Animal-based
• Plant-based

A detailed breakup and analysis of the market based on the origin have also been provided in the report. This includes animal-based and plant-based.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Drug Stores and Pharmacies
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, drug stores and pharmacies, and others.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Sports Nutrition Market News:

• April 2025: Nutrex introduced its first functional food product at the Arnold Sports Festival in Brazil. The company offers two flavors—Chocolate Brownie and Cookies and Cream—with each 50g bar containing 13g of protein.
• April 2024: MuscleTech, a global sports nutrition supplement manufacturer, established a strategic manufacturing and marketing partnership with Trust Group to facilitate its market expansion into Brazil. This exclusive agreement allows MuscleTech to grow its Brazilian portfolio from four to over a dozen products manufactured locally, eliminating import taxes that previously added 30-35% to product costs.
• March 2024: Glanbia launched a direct-to-consumer platform in Brazil, incorporating an algorithm to provide personalized product recommendations. This digital platform enables consumers to access customized sports nutrition solutions online.

Brazil Sports Nutrition Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil sports nutrition market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil sports nutrition market on the basis of product type?
• What is the breakup of the Brazil sports nutrition market on the basis of origin?
• What is the breakup of the Brazil sports nutrition market on the basis of distribution channel?
• What is the breakup of the Brazil sports nutrition market on the basis of region?
• What are the various stages in the value chain of the Brazil sports nutrition market?
• What are the key driving factors and challenges in the Brazil sports nutrition market?
• What is the structure of the Brazil sports nutrition market and who are the key players?
• What is the degree of competition in the Brazil sports nutrition market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil sports nutrition market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil sports nutrition market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil sports nutrition industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.