Brazil Tourism Market

Brazil Tourism Market Size and Share: 

The Brazil tourism market size reached USD 246.26 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 395.33 Million by 2033, exhibiting a growth rate (CAGR) of 5.40% during 2025-2033. The diverse attractions of the country, such as stunning natural landscapes, rich cultural heritage, and vibrant cities, major events, such as Carnival and World Cup festivities, increased connectivity, government initiatives promoting sustainable tourism, and the country's unique ecosystems, including the Amazon rainforest, are some of the major factors positively impacting the Brazil tourism market share.

Brazil Tourism Market Trends:

Abundant Natural Attractions and Biodiversity

Brazil's vast and diverse landscapes, including the Amazon rainforest, Pantanal wetlands, and stunning beaches, attract eco-tourists and adventure seekers, which is positively influencing the Brazil tourism market outlook. The country's biodiversity and ecosystems provide opportunities for wildlife observation, hiking, and nature activities, attracting nature lovers. According to industry reports, with 140,000 species and over 20% of the world's biological diversity, Brazil is one of the primary cradles of biodiversity. The abundance of native species in the planet's primary terrestrial habitats is already declining by 20%, according to experts in biodiversity. Moreover, in September 2024, in less than a year, the GEF's Global Biodiversity Framework Fund went from launch to full-speed operation, with dozens of initiatives in the works and four projects already examined, approved, and funded. Beginning with four initiatives in Brazil, Gabon, and Mexico, the GBFF In Focus series demonstrates how the new biodiversity fund is revolutionizing the way nations can invest in nature. These projects are notable for their inclusive, integrated approach to creating a more environmentally friendly future, as they went from concept approval to implementation in just six months.

Increasing Cultural Richness and Festivals

Brazil’s vibrant culture, reflected in its music, dance, and culinary traditions, draws tourists interested in cultural experiences, which propels Brazil tourism market growth. Major festivals like Carnival, Festa Junina, and New Year’s celebrations showcase Brazil's lively spirit and traditions, enticing both domestic and international visitors. For instance, in May 2024, G20 Delegates uncovered Brasil's cultural feast, with the richness of multiple "Brasils". The G20 embraced the essence of Brazilian culture with the initiative, a collaboration between the Brazilian Agency for International Tourism Promotion (Agência Brasileira de Promoção Internacional do Turismo/Embratur) and the Presidency’s Social Communications Secretariat (Secretaria de Comunicação Social da Presidência da República/Secom/PR), intended to extend a warm welcome to international delegations attending the forum, which convenes the world's foremost economies.

Rising Infrastructure Development and Connectivity

Recent investments in transportation infrastructure, including improved airports and road networks, enhance accessibility for tourists. Additionally, increased flight connectivity with international destinations encourages travel to Brazil. Government initiatives promoting tourism, such as visa facilitation and marketing campaigns, further support the growth of the tourism sector. For instance, in August 2024, the National Tourism Plan (PNT) 2024–2027 was introduced by the Brazilian government with a number of objectives for the industry. These include bringing 8.1 Million foreign visitors to Brazil, expanding internal travel from 93 Million to 150 Million trips, and anticipating USD 8.1 Billion in foreign-generated income. The strategy also intends to increase official employment in the country's tourism sector to 3 Million positions.

Brazil Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on travel purpose, travel type, tourism type, mode of booking, and age group.

Travel Purpose Insights:

• Medical Tourism
• Leisure Tourism
• Business Tourism
• Culture & Heritage Tourism
• Others

The report has provided a detailed breakup and analysis of the market based on the travel purpose. This includes medical tourism, leisure tourism, business tourism, culture & heritage tourism, and others.

Travel Type Insights:

• Group
• Solo

A detailed breakup and analysis of the market based on the travel type have also been provided in the report. This includes group, and solo.

Tourism Type Insights:

• International Tourism
• Domestic Tourism

The report has provided a detailed breakup and analysis of the market based on the tourism type. This includes international tourism, and domestic tourism.

Mode of Booking Insights:

• Direct Booking
• OTA Platform

A detailed breakup and analysis of the market based on the mode of booking have also been provided in the report. This includes direct booking and OTA platform.

Age Group Insights:

• Below 30 Years
• 30 to 41 Years
• 42 to 49 years
• 50 years & Above

The report has provided a detailed breakup and analysis of the market based on the age group. This includes below 30 years, 30 to 41 years, 42 to 49 years, and 50 years & above.

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Tourism Market News:

• August 2024: A historic Memorandum of Understanding (MOU) was signed between Brazil's Ministry of Tourism and the Global Tourism Resilience and Crisis Management Centre (GTRCMC), located in Jamaica, to promote collaboration in enhancing tourism resilience. The MOU covers the following areas of cooperation: tourist security resilience, tourism pandemic resilience, entrepreneurial tourism resilience, and climate resilience in tourism.
• October 25, 2024: Brazil was recognized as the world's premier adventure tourism destination by a global ranking from U.S. News & World Report. This accolade underscores Brazil's diverse ecosystems, including the Amazon rainforest, Iguazu Falls, the Pantanal, and Chapada Diamantina, which offer a wide array of activities such as rafting, hiking, climbing, diving, and surfing. 

Brazil Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Brazil tourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Brazil tourism market on the basis of travel purpose?
• What is the breakup of the Brazil tourism market on the basis of travel type?
• What is the breakup of the Brazil tourism market on the basis of tourism type?
• What is the breakup of the Brazil tourism market on the basis of mode of booking?
• What is the breakup of the Brazil tourism market on the basis of age group?
• What is the breakup of the Brazil tourism market on the basis of region?
• What are the various stages in the value chain of the Brazil tourism market? 
• What are the key driving factors and challenges in the Brazil tourism market?
• What is the structure of the Brazil tourism market and who are the key players?
• What is the degree of competition in the Brazil tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil tourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.