Brazil Video Streaming Market Size, Share and Report 2025-33

Brazil Video Streaming Market Size, Share, Trends and Forecast by Component, Streaming Type, Revenue Model, End User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A29970

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Brazil Video Streaming Market Overview:

The Brazil video streaming market size reached USD 2.27 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.44 Billion by 2033, exhibiting a growth rate (CAGR) of 18.50% during 2025-2033. The Brazil video streaming market share is driven by an increase in smartphone usage, improved access to high-speed internet, and the escalating demand for on-demand content. OTT platforms are also gaining traction with localized content and affordable pricing models. Additionally, the rollout of 5G is set to enhance viewing experiences, thus further fueling the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 2.27 Billion
Market Forecast in 2033	USD 10.44 Billion
Market Growth Rate (2025-2033)	18.50%

Brazil Video Streaming Market Trends:

Rapid Growth in OTT Platforms

The Brazilian market is seeing a huge upsurge in over-the-top (OTT) streaming services due to the rising need for on-demand and flexible content. The audience is turning away from traditional TV towards individualized viewing experiences that enable them to watch their favorite movies and shows at any time, from anywhere. This is especially true among younger populations, who value convenience and online accessibility, which is one of the major drivers amplifying the Brazil video streaming market growth. The massive uptake of smartphones, as well as increasing high-speed internet infrastructure, are playing a significant role in making the transition seamless, smooth, and interactive. Moreover, the varied content collections provided by OTT platforms suit different tastes and inclinations, further contributing to their popularity. Consequently, the Brazilian OTT market is transforming at a fast pace, changing the way viewers watch media and driving continued growth in the industry. With this in mind, in September 2024, Accedo revealed that it will partner with SBT to introduce a new OTT video service, +SBT, in Brazil. The service provides ad-supported, free access to premium video content to SBT's 187 Billion viewers. Accessible on mobile, web, and several connected TV devices, the AVOD service consists of popular television shows, news shows, and events from more than 100 channels.

Brazil Video Streaming Market Size

Rollout of 5G Technology

The arrival of 5G technology in Brazil is poised to revolutionize the video streaming scene by offering much quicker and more dependable internet connections. This development allows for the smooth transmission of ultra-high-definition (UHD) content, guaranteeing that audiences enjoy sharp images with little buffering and consistent playback, particularly on mobile devices. Moreover, the low latency and high bandwidth of 5G enables the development and use of more engaging and immersive content like augmented reality (AR) and virtual reality (VR) experiences. These technologies offer a more interactive and lively method to experience media, improving overall user enjoyment. With the ongoing expansion of 5G throughout the nation, it is poised to foster innovation and enhance the quality of streaming services, satisfying the increasing desires of Brazilian audiences for better digital entertainment. For example, in August 2024, TIM Brasil selected Nokia to enhance its 5G coverage in 15 Brazilian states beginning in January 2025. The collaboration intends to provide safe, ultra-fast connectivity to a larger audience and facilitate the digital transformation of businesses. Nokia will provide 5G gear from its AirScale range and offer network management services, which additionally impacts Brazil's video streaming market outlook.

Brazil Video Streaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on component, streaming type, revenue model, and end user.

Component Insights:

Solution
- IPTV
- Over-the-top
- Pay TV
Services
- Consulting
- Managed Services
- Training and Support

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution (IPTV, over-the-top, pay TV) and services (consulting, managed services, and training and support).

Streaming Type Insights:

Live/Linear Video Streaming
Non-Linear Video Streaming

A detailed breakup and analysis of the market based on the streaming type have also been provided in the report. This includes live/linear video streaming and non-linear video streaming.

Revenue Model Insights:

Subscription
Transactional
Advertisement
Hybrid

A detailed breakup and analysis of the market based on the revenue model have also been provided in the report. This includes subscription, transactional, advertisement, and hybrid.

End User Insights:

Personal
Commercial

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes personal and commercial.

Regional Insights:

Southeast
South
Northeast
North
Central-West

The report has also provided a comprehensive analysis of all the major regional markets, which include Southeast, South, Northeast, North, and Central-West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Brazil Video Streaming Market News:

In June 2024, Amagi announced its partnership with Globo and AD Digital to introduce six free ad-supported television (FAST) channels in Brazil using Amagi's cloud-based playout platform. This collaboration aims to explore the possibilities of FAST channels and enhance content delivery capabilities in the Brazilian market. The partnership signifies a significant advancement in the exploration of FAST channels within the Latin American media and entertainment landscape.
In February 2024, SBT, the second-largest TV network in Brazil, selected Brightcove to power its new streaming app. Brightcove's technology will enable SBT to stream content from its 100+ broadcast stations to audiences across Brazil. This partnership highlights the increasing demand for high-quality streaming solutions in the media industry.

Brazil Video Streaming Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Component Streaming Type Revenue Model End User Region
Components Covered	•Solution: IPTV, Over-the-top, Pay TV •Services: Consulting, Managed Services, Training and Support
Streaming Types Covered	Live/Linear Video Streaming, Non-Linear Video Streaming
Revenue Models Covered	Subscription, Transactional, Advertisement, Hybrid
End Users Covered	Personal, Commercial
Regions Covered	Southeast, South, Northeast, North, Central-West
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Brazil video streaming market performed so far and how will it perform in the coming years?
What is the breakup of the Brazil video streaming market on the basis of component?
What is the breakup of the Brazil video streaming market on the basis of streaming type?
What is the breakup of the Brazil video streaming market on the basis of revenue model?
What is the breakup of the Brazil video streaming market on the basis of end user?
What are the various stages in the value chain of the Brazil video streaming market?
What are the key driving factors and challenges in the Brazil video streaming market?
What is the structure of the Brazil video streaming market and who are the key players?
What is the degree of competition in the Brazil video streaming market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Brazil video streaming market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Brazil video streaming market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Brazil video streaming industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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