Buttermilk is obtained by churning fresh or pasteurized cream with little developed acidity. Broadly, two types of buttermilk are available in the market, namely sweet cream buttermilk and sour buttermilk. It is usually served cold after adding black salt, cumin powder and chopped coriander leaves. A recently released report by IMARC Group, titled “Buttermilk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, critically examines the Indian buttermilk market. The report finds that the market grew at a CAGR of more than 21% during 2011-2018. As buttermilk offers relief from the scorching heat of the sun, it has gained immense popularity in India as a result of the country’s extremely hot summers. The demand for buttermilk is also increasing as it is good for digestion and boosts immunity. According to the report, the market is further expected to reach a value of INR 237.5 Billion by 2024, exhibiting a strong growth during the forecast period (2019-2024).
The report has examined the Indian Buttermilk Market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Tamil Nadu represents the largest market, accounting for majority of the market share. It is followed by Andhra Pradesh and Karnataka. The competitive landscape of the Indian buttermilk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, KMF, Mother Dairy, RCDF and Hatsun.
The study gives an in-depth analysis of the buttermilk market landscape in India, covering the current, historical and future trends for buttermilk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian buttermilk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian buttermilk industry in any manner.
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