Buttermilk is obtained by churning fresh or pasteurized cream with little developed acidity. Broadly, two types of buttermilk are available in the market, namely sweet cream buttermilk and sour buttermilk. It is usually served cold after adding black salt, cumin powder and chopped coriander leaves. A recently released report by IMARC Group, titled “Buttermilk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, critically examines the Indian buttermilk market. The report finds that the market reached a value of around INR XX Billion in 2018, exhibiting a CAGR of more than 21% during 2011-2018. As buttermilk offers relief from the scorching heat of the sun, it has gained immense popularity in India as a result of the country’s extremely hot summers. The demand for buttermilk is also increasing as it is good for digestion and boosts immunity. According to the report, the market is further expected to reach a value of INR 237.5 Billion and above by 2024, growing at a CAGR of XX% during 2019-2024.
The report has examined the Indian Buttermilk Market in 15 major states:
- Maharashtra
- Uttar Pradesh
- Andhra Pradesh
- Tamil Nadu
- Gujarat
- Rajasthan
- Karnataka
- Madhya Pradesh
- West Bengal
- Bihar
- Delhi
- Kerala
- Punjab
- Orissa
- Haryana
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Tamil Nadu represents the largest market, accounting for nearly XX% of the total share. It is followed by Andhra Pradesh and Karnataka. The competitive landscape of the Indian buttermilk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, KMF, Mother Dairy, RCDF and Hatsun.
The study gives an in-depth analysis of the buttermilk market landscape in India, covering the current, historical and future trends for buttermilk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian buttermilk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian buttermilk market in any manner.
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Indian Dairy Industry
5.1 Market Overview
5.2 Market Performance
5.3 Market by Organised and Unorganised Segment
5.4 Milk Production and Consumption Trends
5.4.1 Current and Historical Trends
5.4.2 Production and Consumption Forecast
5.5 Milk Production by State
5.6 Milk Production by Cattle
5.7 Milk Utilization Patterns in India
5.8 Market Forecast
6 Indian Buttermilk Industry
6.1 Market Overview
6.2 Market Performance
6.2.1 Volume Trends
6.2.2 Value Trends
6.3 Price Trends
6.3.1 Milk Procurement Price Trends
6.3.2 Buttermilk Price Trends
6.4 Market Breakup by Region
6.5 Market Forecast
6.6 SWOT Analysis
6.6.1 Overview
6.6.2 Strengths
6.6.3 Weaknesses
6.6.4 Opportunities
6.6.5 Threats
6.7 Value Chain Analysis
6.7.1 Raw Material Suppliers
6.7.2 Manufacturers
6.7.3 Marketing and Distributors
6.7.4 Exporters
6.7.5 Retailers
6.7.6 End-Consumers
6.8 Porter’s Five Forces Analysis
6.8.1 Overview
6.8.2 Bargaining Power of Buyers
6.8.3 Bargaining Power of Suppliers
6.8.4 Degree of Competition
6.8.5 Threat of New Entrants
6.8.6 Threat of Substitutes
6.9 Key Success Factors and Risk Factors
7 Performance of Key Regions
7.1 Karnataka
7.1.1 Market Performance
7.1.1.1 Volume Trends
7.1.1.2 Value Trends
7.1.2 Competitive Landscape
7.1.3 Market Forecast
7.1.3.1 Volume Trends
7.1.3.2 Value Trends
7.2 Maharashtra
7.2.1 Market Performance
7.2.1.1 Volume Trends
7.2.1.2 Value Trends
7.2.2 Competitive Landscape
7.2.3 Market Forecast
7.2.3.1 Volume Trends
7.2.3.2 Value Trends
7.3 Tamil Nadu
7.3.1 Market Performance
7.3.1.1 Volume Trends
7.3.1.2 Value Trends
7.3.2 Competitive Landscape
7.3.3 Market Forecast
7.3.3.1 Volume Trends
7.3.3.2 Value Trends
7.4 Delhi
7.4.1 Market Performance
7.4.1.1 Volume Trends
7.4.1.2 Value Trends
7.4.2 Competitive Landscape
7.4.3 Market Forecast
7.4.3.1 Volume Trends
7.4.3.2 Value Trends
7.5 Gujarat
7.5.1 Market Performance
7.5.1.1 Volume Trends
7.5.1.2 Value Trends
7.5.2 Competitive Landscape
7.5.3 Market Forecast
7.5.3.1 Volume Trends
7.5.3.2 Value Trends
7.6 Andhra Pradesh and Telangana
7.6.1 Market Performance
7.6.1.1 Volume Trends
7.6.1.2 Value Trends
7.6.2 Competitive Landscape
7.6.3 Market Forecast
7.6.3.1 Volume Trends
7.6.3.2 Value Trends
7.7 Uttar Pradesh
7.7.1 Market Performance
7.7.1.1 Volume Trends
7.7.1.2 Value Trends
7.7.2 Competitive Landscape
7.7.3 Market Forecast
7.7.3.1 Volume Trends
7.7.3.2 Value Trends
7.8 West Bengal
7.8.1 Market Performance
7.8.1.1 Volume Trends
7.8.1.2 Value Trends
7.8.2 Competitive Landscape
7.8.3 Market Forecast
7.8.3.1 Volume Trends
7.8.3.2 Value Trends
7.9 Kerala
7.9.1 Market Performance
7.9.1.1 Volume Trends
7.9.1.2 Value Trends
7.9.2 Competitive Landscape
7.9.3 Market Forecast
7.9.3.1 Volume Trends
7.9.3.2 Value Trends
7.10 Haryana
7.10.1 Market Performance
7.10.1.1 Volume Trends
7.10.1.2 Value Trends
7.10.2 Competitive Landscape
7.10.3 Market Forecast
7.10.3.1 Volume Trends
7.10.3.2 Value Trends
7.11 Punjab
7.11.1 Market Performance
7.11.1.1 Volume Trends
7.11.1.2 Value Trends
7.11.2 Competitive Landscape
7.11.3 Market Forecast
7.11.3.1 Volume Trends
7.11.3.2 Value Trends
7.12 Rajasthan
7.12.1 Market Performance
7.12.1.1 Volume Trends
7.12.1.2 Value Trends
7.12.2 Competitive Landscape
7.12.3 Market Forecast
7.12.3.1 Volume Trends
7.12.3.2 Value Trends
7.13 Madhya Pradesh
7.13.1 Market Performance
7.13.1.1 Volume Trends
7.13.1.2 Value Trends
7.13.2 Competitive Landscape
7.13.3 Market Forecast
7.13.3.1 Volume Trends
7.13.3.2 Value Trends
7.14 Bihar
7.14.1 Market Performance
7.14.1.1 Volume Trends
7.14.1.2 Value Trends
7.14.2 Competitive Landscape
7.14.3 Market Forecast
7.14.3.1 Volume Trends
7.14.3.2 Value Trends
7.15 Orissa
7.15.1 Market Performance
7.15.1.1 Volume Trends
7.15.1.2 Value Trends
7.15.2 Competitive Landscape
7.15.3 Market Forecast
7.15.3.1 Volume Trends
7.15.3.2 Value Trends
8 Competitive Landscape
8.1 Competitive Structure
8.2 Market Share of Key Players
9 Key Player Profiles
List of Figures
Figure 1: India: Buttermilk Market: Major Drivers and Challenges
Figure 2: India: Dairy Market (in Billion INR), 2011-2018
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2018
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2011-12 – 2018-19
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2011-12 – 2018-19
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2019-20 – 2024-25
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2019-20 – 2024-25
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2019-2024
Figure 10: Buttermilk Market: Price Structure (INR/Litre)
Figure 11: India: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 12: India: Buttermilk Market: Value Trends (in Billion INR), 2011-2018
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2011-2018
Figure 14: India: Buttermilk Market: Retail Price Trends (in INR/Litre), 2011-2018
Figure 15: India: Buttermilk Market: Breakup by Region (in %), 2018
Figure 16: India: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 17: India: Buttermilk Market Forecast: Value Trends (in Billion INR), 2019-2024
Figure 18: India: Buttermilk Industry: SWOT Analysis
Figure 19: India: Buttermilk Industry: Value Chain Analysis
Figure 20: India: Buttermilk Industry: Porter’s Five Forces Analysis
Figure 21: Karnataka: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 22: Karnataka: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 23: Karnataka: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 24: Karnataka: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 25: Karnataka: Buttermilk Market Forecast: Value Trends (in Million INR),2019-2024
Figure 26: Maharashtra: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 27: Maharashtra: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 28: Maharashtra: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 29: Maharashtra: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 30: Maharashtra: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 31: Tamil Nadu: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 32: Tamil Nadu: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 33: Tamil Nadu: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 34: Tamil Nadu: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 35: Tamil Nadu: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 36: Delhi: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 37: Delhi: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 38: Delhi: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 39: Delhi: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 40: Delhi: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 41: Gujarat: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 42: Gujarat: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 43: Gujarat: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 44: Gujarat: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 45: Gujarat: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 46: Andhra Pradesh and Telangana: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 47: Andhra Pradesh and Telangana: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 48: Andhra Pradesh and Telangana: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 49: Andhra Pradesh and Telangana: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 50: Andhra Pradesh and Telangana: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 51: Uttar Pradesh: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 52: Uttar Pradesh: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 53: Uttar Pradesh: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 54: Uttar Pradesh: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 55: Uttar Pradesh: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 56: West Bengal: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 57: West Bengal: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 58: West Bengal: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 59: West Bengal: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 60: West Bengal: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 61: Kerala: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 62: Kerala: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 63: Kerala: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 64: Kerala: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 65: Kerala: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 66: Haryana: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 67: Haryana: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 68: Haryana: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 69: Haryana: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 70: Haryana: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 71: Punjab: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 72: Punjab: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 73: Punjab: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 74: Punjab: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 75: Punjab: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 76: Rajasthan: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 77: Rajasthan: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 78: Rajasthan: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 79: Rajasthan: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 80: Rajasthan: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 81: Madhya Pradesh: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 82: Madhya Pradesh: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 83: Madhya Pradesh: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 84: Madhya Pradesh: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 85: Madhya Pradesh: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 86: Bihar: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 87: Bihar: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 88: Bihar: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 89: Bihar: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 90: Bihar: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 91: Orissa: Buttermilk Market: Volume Trends (in Million Litres), 2011-2018
Figure 92: Orissa: Buttermilk Market: Value Trends (in Million INR), 2011-2018
Figure 93: Orissa: Buttermilk Market: Breakup of Key Players (in %), 2018
Figure 94: Orissa: Buttermilk Market Forecast: Volume Trends (in Million Litres), 2019-2024
Figure 95: Orissa: Buttermilk Market Forecast: Value Trends (in Million INR), 2019-2024
Figure 96: India: Buttermilk Market: Retail Sales (in Million Litres), 2011 & 2018
Figure 97: India: Buttermilk Market Forecast: Retail Sales (in Million Litres), 2019-2024
Figure 98: India: Buttermilk Market: Institutional Sales (in Million Litres), 2011 & 2018
Figure 99: India: Buttermilk Market Forecast: Institutional Sales (in Million Litres), 2019-2024
Figure 100: India: Buttermilk Market: Breakup of Key Players, 2018
List of Tables
Table 1: India: Dairy Market: Key Industry Highlights, 2018 and 2024
Table 2: India: Dairy Market: Milk Production Breakup by State, 2011-12-2018-19
Table 3: India: Dairy Market: Milk Production Breakup by Cattle, 2011-12-2018-19
Table 4: India: Buttermilk Market Forecast: Breakup by Region, 2019-2024
Table 5: India: Buttermilk Market Forecast: Breakup by End-Use, 2019-2024
Table 6: India: Buttermilk Market: Competitive Structure
Table 7: India: Buttermilk Market: Key Players