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Buttermilk, also known as chaach, is obtained by churning fresh or pasteurized cream with little developed acidity. It is usually served cold after adding black salt, cumin powder and chopped coriander leaves. Broadly, there are two types of buttermilk available in the market – sweet cream and sour. It represents an integral part of a balanced diet and has been traditionally consumed as a refreshment drink for centuries in India. According to the recent report released by IMARC Group- "Buttermilk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027", the Indian buttermilk market size reached INR 108.6 Billion in 2021. As it offers relief from the scorching heat of the sun, it has gained immense popularity in India as a result of the country’s extremely hot summers. The demand for buttermilk is also increasing as it is good for digestion and boosts immunity. Moreover, buttermilk is widely used as an ingredient in the manufacturing of ice creams, dairy-based sauces and a number of confectionery products, which has further resulted in its increased demand. Looking forward, the buttermilk market in India is expected to reach INR 364.7 Billion by 2027, exhibiting a growth rate (CAGR) of 22.32% during 2022-2027.
Note: Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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The report has examined the Indian buttermilk market in 15 major states:
For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Tamil Nadu represents the region with highest market share in the country. The competitive landscape of the Indian buttermilk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, KMF, Mother Dairy, RCDF and Hatsun.
The study provides an in-depth analysis of the buttermilk market landscape in India, covering the current, historical and future trends for buttermilk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian buttermilk market along with the breakup by segment, region, and an analysis of the competitive landscape. The study is based on both secondary research and multiple waves of qualitative primary research. It is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any stake or are planning to enter the Indian buttermilk market in any manner.
The buttermilk market in India was valued at INR 108.6 Billion in 2021.
We expect the buttermilk market in India to exhibit a CAGR of 22.32% during 2022-2027.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of buttermilk across the nation.
The introduction of several variants of buttermilk with longer shelf-life as well as traditional flavors and spices, such as curry leaves, ginger, black pepper, etc., is primarily driving the buttermilk market in India.
Based on the sector, the buttermilk market in India can be segmented into retail and institutional. Currently, the retail sector holds the majority of the total market share.
On a regional level, the market has been classified into Maharashtra, Uttar Pradesh, Andhra Pradesh and Telangana, Tamil Nadu, Gujarat, Rajasthan, Karnataka, Madhya Pradesh, West Bengal, Bihar, Delhi, Kerala, Punjab, Orissa, and Haryana, where Tamil Nadu currently dominates the buttermilk market in India.
Some of the major players in the buttermilk market in India include GCMMF, KMF, Mother Dairy, RCDF, and Hatsun.
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