Cabernet Sauvignon Market

Market Overview: 

The global cabernet sauvignon market size reached US$ 307.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 662.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.91% during 2024-2032. The growing consumption in social gatherings and events, increasing preferences for premium and high-quality wine among the masses, and wide availability through various distribution channels are some of the major factors propelling the market growth.

Cabernet Sauvignon is a red wine grape that is produced from a hybrid of cabernet franc and sauvignon blanc. It is dry and dark with thick skin and high alcohol content and widely available in various flavors. It is a rich source of antioxidants and resveratrol that can compete with free radicals and prevent diseases like cancer. As it aids in regulating blood sugar levels and reducing the risk of depression among individuals, the demand for cabernet sauvignon is rising across the globe.

At present, the growing adoption of cabernet sauvignon due to the increasing demand for tasty and flavorful beverages among the masses is offering a positive market outlook. In addition, the rising demand for cabernet sauvignon due to the thriving tourism and hospitality sector around the world is propelling the growth of the market. Apart from this, the growing consumer preferences for various alcoholic beverages is positively influencing the market. Moreover, the rising number of wine retail shops across the globe is contributing to the growth of the market. Besides this, the increasing demand for cabernet sauvignon, as it aids in lowering the risk of heart stroke and enhancing bone density among individuals, is supporting the growth of the market. Furthermore, the rising popularity of organic wines worldwide is strengthening the growth of the market.

Cabernet Sauvignon Market Trends/Drivers:

Rising preferences for premium and high-quality wine is stimulating the market growth 

Increasing preferences for premium and high-quality wine due to inflating income levels of individuals around the world is contributing to the growth of the market. Moreover, Western culture is highly influencing people, resulting in changing consumer tastes for beverages. As a result, there is a rise in the consumption of superior-quality wine with rich flavors and smooth texture, thereby catalyzing the demand for cabernet sauvignon that has numerous fruit flavors, including blackcurrant, blackberry, and plum. Furthermore, the rising adoption of wine due to the increasing social media influence on people across the globe is supporting the growth of the market.

Wide availability through various distribution channels is propelling the market growth

The wide availability of cabernet sauvignon through various distribution channels, such as direct, hypermarkets, supermarkets, specialty, and online stores, is contributing to the growth of the market. In addition, these stores provide flexibility and convenience to consumers across the globe. Apart from this, these stores have a large variety of cabernet sauvignon wines with different flavors and prices that attract a wide consumer base. In line with this, the increasing purchase of wine through online stores due to various benefits offered by online distribution channels, such as convenience, reduced time for standing in queues for billing, easy digital payment options, and a home delivery feature, is strengthening the growth of the market.

Increasing consumption in social gatherings is catalyzing the demand for cabernet sauvignon

The rising consumption of alcoholic drinks in social gatherings and events is propelling the growth of the market. In addition, corporate events are increasing, as they assist entrepreneurs in connecting with stakeholders, promoting their brand, and building relationships. Governing agencies of various countries are also allowing the consumption of alcoholic beverages in corporate offices. Apart from this, there is a rise in the trend of ready-to-drink (RTD) alcoholic beverages, as they are easy to carry, drink, and hassle-free. In line with this, the increasing demand for cabernet sauvignon among the young population due to their changing living standards is strengthening the growth of the market.

Cabernet Sauvignon Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global cabernet sauvignon market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on grape type, basis of kind, flavors, and distribution channel.

Breakup by Grape Type:

• Cabernet Franc
• Sauvignon Franc
   

The report has provided a detailed breakup and analysis of the cabernet sauvignon market based on the grape type. This includes cabernet franc and sauvignon franc.

Cabernet franc is a parent grape of Merlot and Carménère and it has high acidity and thin skinned. It can be consumed with a wide variety of food products, such as tomato-based dishes, vinegar-based sauces, and veggies. Apart from this, the growing consumption of cabernet franc due to its fruity, vegetal, and earthy flavors is propelling the growth of the market.

On the other hand, sauvignon blanc is a white wine produced from the grape variety of sauvignon. Besides this, it has thick skin as compared to cabernet franc and its high acidity assist in adding a sense of refreshment. In addition, sauvignon blanc is mainly a dry wine and is generally blended with Semillon and Muscadelle in White Bordeaux. Moreover, it can be mixed with parsley, rosemary, basil, and mint to enhance its taste.

Breakup by Basis of Kind:

• Young Cabernet
• Old Cabernet
   

A detailed breakup and analysis of the cabernet sauvignon market based on the basis of kind has also been provided in the report. This includes young cabernet and old cabernet.

Young cabernet is usually highly tannic, intense, and aromatic and it has more antioxidants as compared to old wine. Moreover, it has high amounts of condensed tannins that assist in providing anti-inflammatory effects in the body. Apart from this, the wide consumption of young cabernet with steak is bolstering the growth of the market.

Old cabernet wine is produced after years of bottle aging, a process that allows a wine to reveal more complex aromas and flavors with time. It can turn tawny brown from vibrant red and deep gold from light white due to the oxidation in a bottle. Oxygen enters the bottle through the barrel or cork and interacts with the fruity liquid over the years. In line with this, tannins in old cabernets are softer as compared to young cabernets.

Breakup by Flavors:

• Eco-Friendly Bell Pepper
• Blackcurrant
• Mint
• Cheddar
• Chocolate
• Vanilla
• Others
   

A detailed breakup and analysis of the cabernet sauvignon market based on the flavors has also been provided in the report. This includes eco-friendly bell pepper, blackcurrant, mint, cheddar, chocolate, vanilla, and others.

Eco-friendly bell pepper is a flavor of cabernet sauvignon that comes from a compound known as pyrazine. Moreover, the increasing adoption of eco-friendly bell pepper flavor, as it adds an enhanced taste to the sauvignon blanc wine, is contributing to the growth of the market.

Blackcurrant flavor and aroma can be found in wine due to the presence of sulfur compounds. Apart from this, the blackcurrant flavor has a strong taste and is dark in color which assists in grabbing the attention of individuals. Furthermore, the wide availability of blackcurrant flavored cabernet sauvignon across the globe is strengthening the growth of the market.

The rising demand for mint flavor, as it provides a sweet and refreshing taste to consumers, is propelling the growth of the market. In addition, the increasing utilization of mint flavor cabernet sauvignon with salads is strengthening the growth of the market.

Breakup by Distribution Channel:

• Direct
• Hypermarkets
• Specialty Stores
• Online Retail
• Others
   

A detailed breakup and analysis of the cabernet sauvignon market based on the distribution channel has also been provided in the report. This includes direct, hypermarkets, specialty stores, online retail, and others.

Direct is a type of distribution channel wherein a company sells directly to the end consumer. There is currently a rise in the adoption of direct sales channel, as it assists in providing wine products at cheaper prices due to the elimination of middlemen, is supporting the growth of the market.

Hypermarkets are large-scale retail shops that offer a wide variety of wine products in one place. The growing demand for cabernet sauvignon through hypermarkets, as they save time and enhance the shopping experience of individuals, is offering a positive market outlook.

Specialty stores are distribution channels that focus on selling specific products to consumers around the world. In addition, the rising preference for buying wines through specialty stores, as they provide premium and unique quality wine with various flavors, is contributing to the growth of the market.

Breakup by Region:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

North America exhibits a clear dominance, accounting for the largest cabernet sauvignon market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

North America held the largest market share on account of the increasing consumer preference for super-premium wines. In line with this, the rising adoption of wine due to changing drinking patterns of individuals is propelling the growth of the market. Apart from this, the increasing production of grape plants in the region is contributing to the growth of the market.

Europe is estimated to expand further in this domain due to the presence of key manufacturers in the region. Besides this, the increasing demand for cabernet sauvignon due to its rich flavor and aroma is bolstering the growth of the market. In line with this, rising innovations and advancements in wine production is supporting the growth of the market in the region.

Competitive Landscape:

Key players are launching direct-to-consumer wine marketplace that connects wineries to consumers and allow wineries to sell their product online and directly to consumers. In line with this, direct selling to customers will eliminate the traditional system of alcohol distribution, which is offering lucrative growth opportunities to industry players. In addition, key players are focusing on introducing organic wines that are manufactured from organic grapes due to the rising health consciousness among the masses around the world. Furthermore, they are launching new and premium product ranges using traditional winemaking techniques that are lower in calories, carbohydrates, and alcohol, which helps in expanding their portfolio in the industry.

The report has provided a comprehensive analysis of the competitive landscape in the global cabernet sauvignon market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• 19 Crimes GBL
• Aberdeen Wine Company Pty Ltd.
• Amapola Creek Vineyards & Winery
• Anakota Winery
• Arietta Wine
• Bota Box Vineyards
• Decoy Co. Ltd.
• Disruption Wine Company
• Josh Cellars Co. Ltd.
• Juggernaut Wine Company
• Lakeview Wine Co.

Recent Developments:

• In March 2023, Juggernaut Wines announced the introduction of its Sonoma Coast Chardonnay, which is the newest addition to its portfolio of powerfully expressive wines.
• In April 2023, Bota Box launched its first limited-edition wine ‘Summer Release Chenin Blanc and Viognier’.
• In 2021, Josh Cellars Co. Ltd., introduced its ‘Prosecco Rose’ that has scents of fresh wild berry and blackberry.

Cabernet Sauvignon Market Report Scope:

Key Questions Answered in This Report:

• How has the global cabernet sauvignon market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global cabernet sauvignon market?
• What is the impact of each driver, restraint, and opportunity on the global cabernet sauvignon market?
• What are the key regional markets?
• Which countries represent the most attractive cabernet sauvignon market?
• What is the breakup of the market based on the grape type?
• Which is the most attractive grape type in the cabernet sauvignon market?
• What is the breakup of the market based on the basis of kind?
• Which is the most attractive basis of kind in the cabernet sauvignon market?
• What is the breakup of the market based on the flavors?
• Which is the most attractive flavors in the cabernet sauvignon market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the cabernet sauvignon market?
• What is the competitive structure of the global cabernet sauvignon market?
• Who are the key players/companies in the global cabernet sauvignon market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the cabernet sauvignon market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global cabernet sauvignon market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the cabernet sauvignon industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.