Canada Plant-Based Protein Market

Canada Plant-Based Protein Market Size and Share:

The Canada plant-based protein market size was valued at USD 381.50 Million in 2024. Looking forward, the market is expected to reach USD 633.40 Million by 2033, exhibiting a CAGR of 5.20% during 2025-2033.  The market is witnessing robust growth driven by changing consumer attitudes toward healthier and greener food habits. Increasing awareness about the environmental footprint, as well as health issues like heart disease and obesity, is persuading Canadians to turn to plant-based food. Increasing numbers of flexitarians, vegans, and vegetarians, along with government policies encouraging sustainable agriculture and plant-based food technology innovations are also adding to market growth. Expanded distribution of plant-based meat alternatives into mass retail channels is making plant-based protein products more prevalent and accessible to consumers, further increasing the Canada plant-based protein market share.

Growing demand for the Canada plant-based protein market is directly related to considerable lifestyle changes among Canadian consumers. Nationwide, there is a palpable trend toward healthy living, as more individuals turn toward diets that emphasize natural, minimally processed, and nutrient-dense foods. Canadians are ever more conscious of the health consequences of overeating meat, including heart disease, high cholesterol, and some cancers, leading to a shift toward plant-based protein sources. The increased popularity of flexitarianism, which is a diet that minimizes meat consumption while not entirely avoiding it and is especially predominant. The change in diet enables customers to seek a range of plant-based foods, fostering long-term demand for protein sources like legumes, lentils, chickpeas, and new protein isolates from peas and fava beans. In addition, Canadian guidelines for diet have changed to prioritize more plant-based foods, further solidifying consumer trends. These elements combined make for an encouraging atmosphere for the sustained Canada plant-based protein market growth and development.

Canada's emphasis on environmentalism and sustainability is also a significant catalyst for its plant-based protein market. As environmental conservation and climate change become leading concerns, consumers grow more conscious of the environmental implications of animal agriculture. The Canadian government has made significant strides in promoting sustainable food systems, such as the funding of programs to develop more plant protein research and production. The Prairie provinces, particularly Saskatchewan and Alberta, are becoming leading centers of pulse crop agriculture, and there is a readily available local supply of raw materials for plant-based protein products. These regional farm strengths provide Canada with a distinct advantage, allowing for the creation of a solid domestic supply chain. Additionally, the country's investment in food innovation hubs and plant protein processing facilities is accelerating the availability and quality of plant-based protein options. With an environmentally conscious population and a well-supported agricultural sector, Canada is uniquely positioned to lead in the plant-based protein space, both domestically and in global markets.

Canada Plant-Based Protein Market Trends:

Health and Wellness Trends

Individuals in Canada are looking for healthier food options due to the rising concerns about heart disease, obesity, and lifestyle-related illnesses. Plant-derived proteins, with reduced cholesterol, lower saturated fat content, and improved digestibility compared to those from animals, are gaining popularity among many people. This trend is most evident with millennials and Generation Z, as these generations are increasingly health-oriented and actively pursuing healthy eating lifestyles. These groups are more inclined to adopt plant-based diets and add these proteins to their foods to satisfy a day's nutritional requirements. In 2024, McGill University, along with the London School of Hygiene & Tropical Medicine, released a study in Nature Food reporting on the advantages of substituting partially animal proteins with plant food in the Canadian diet. The study revealed that these food changes could add nine months to people's life expectancy and lower an individual's carbon footprint by 25%. The study highlighted that replacing red and processed meats with plant proteins had the most significant positive effect on both health and environmental grounds.

Increasing Demand for Alternative Protein Sources

Rising concerns about the drawbacks of animal husbandry, such as high land use, water consumption, and greenhouse gas emissions, are driving individuals and businesses to explore alternative protein sources, which further supports the rise in Canada plant-based protein market demand. Plant proteins, such as pea, soy, lentils, and chickpeas, provide a scalable alternative to respond to increasing protein demand without the environmental cost associated with conventional animal husbandry. Such proteins maximize the use of resources and are also healthier, as they contribute to lower cholesterol, better digestion, and so forth. With increasingly more individuals pursuing plant-based eating for health, ethical, and environmental reasons, food manufacturers are being urged to expand their products and create newer plant-based versions of meat, dairy products, and protein foods. In 2024, Danone Canada introduced new Silk Greek-style plant-based yogurt with Canadian pea protein, which has 12 grams of protein in each serving. This is part of a larger effort to incorporate locally sourced ingredients and make healthier, plant-based foods available in Canada. It comes in Key Lime and Vanilla flavors at retailers nationwide.

Advancements in Plant-Based Protein Technology

Innovations in texture, flavor, and nutrition are making plant-based proteins products more appealing to a broader consumer base, including those who traditionally prefer animal-based proteins. Companies are utilizing advanced methods like extrusion, fermentation, and cell-culturing to imitate the texture, flavor, and nutritional characteristics of meat, dairy, and eggs. These innovations enhance the sensory along with the nutritional value by enriching plant products with increased amounts of protein, vitamins, and minerals. In addition to this, ongoing research in plant breeding and processing is enabling the integration of new crops, including fava beans and lentils, into plant foods. These innovations are overcoming the barriers that kept some consumers away from adopting fully plant-based diets, further ensuring the positive growth trajectory of the Canada plant-based protein market outlook. In 2024, Protein Industries Canada initiated a project worth USD 24.5 Million in collaboration with Roquette, Prairie Fava, BioNeutra, and Plant Up. This project is focused on enhancing process efficiencies by creating new food ingredients from plants like peas and fava beans.

Canada Plant-Based Protein Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Canada plant-based protein market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on source, type, nature, application.

Analysis by Source:

• Soy
• Wheat
• Pea
• Others

Soy is still a leading source in the Canadian plant-based protein market because of its full amino acid profile and versatility. Soy is used extensively in meat substitutes, dairy alternatives, and protein supplements. Although there have been some issues around allergens and GMOs, soy still resonates with health-oriented consumers looking for high-protein, plant-based food, especially in urban and health-focused populations.

Wheat protein, especially in seitan form, is a common plant-based meat substitute across Canada. Its ability to mimic meat and its high protein levels make it adaptable for culinary use. Although it does well with non-gluten-sensitive consumers, its utilization is somewhat restrained by increased demand for gluten-free options, compelling manufacturers to broaden protein sources to align with the Canada plant-based protein market forecast.

Pea protein has emerged as a leading source in Canada’s plant-based protein market, favored for being non-allergenic, sustainable, and rich in essential nutrients. Its mild taste and adaptability make it ideal for beverages, snacks, and meat alternatives. With strong domestic cultivation in the Prairies, pea protein supports local agriculture, making it a preferred choice among manufacturers focused on Canadian-sourced ingredients.

Analysis by Type:

• Concentrates
• Isolates
• Textured

Protein concentrates are very popular in Canada's plant-based protein industry because of their even ratio of protein content and affordability. From sources such as soy, peas, and wheat, they have a higher retention of carbohydrates and fiber compared to isolates. They are generally utilized in snacks, baked foods, and beverages as an affordable alternative that is nutritional for customers who are looking for plant-based options without the high prices.

Protein isolates are very purified vegetable protein with low fats and carbohydrates, and thus they are perfect for protein-rich diets. Protein isolates, particularly pea and soy isolates, in Canada are employed in protein powders, nutritional supplements, and bodybuilding nutrition. Their neutral taste and ease of digestion are being sought by fitness-conscious consumers and health-oriented consumers who look for clean-label, effective protein sources.

Textured plant proteins are valued in the Canadian market for their meat-like texture and high versatility in cooking. Made primarily from soy, wheat, or pea protein, they are used in plant-based meats such as burgers, sausages, and nuggets. Their ability to mimic the chewiness of meat appeals to flexitarians and those transitioning to plant-based diets.

Analysis by Nature:

• Conventional
• Organic

Traditional plant-based proteins are most prevalent in Canada because they are inexpensive and highly accessible. Made with conventional farming methods, these proteins are used most often in common food staples such as snacks, meat substitutes, and soft drinks. They appeal to price-conscious shoppers and mass-market consumers, so they're an effective option for bulk production and widespread distribution throughout the country.

Organic vegetable proteins are becoming increasingly popular in Canada, as consumers focus on clean-label, chemical-free, and sustainably produced foods. Raised without synthetic pesticides or GMOs, organic proteins resonate with health-oriented and eco-conscious consumers. Pricier, yet preferred in premium product segments and specialty markets, organic proteins capture the trend toward greater transparency and product quality in food sourcing.

Analysis by Application:

• Food
  • Meat Alternatives
  • Dairy Alternatives
  • Bakery Products
  • Performance Nutrition
  • Convenience Foods
  • Others
• Feed

The food sector is the biggest application segment in the Canada plant-based protein market, fueled by a high rise in demand for healthier and more sustainable food from consumers. Alternatives to meat and dairy are particularly sought after, providing familiar taste with plant-based advantages. Plant proteins are increasingly used in bakery foods and convenience foods for enhanced nutrition. Protein powders and bars, performance nutrition items, are also on the rise, targeting fitness-oriented consumers. The diversity and availability of these products drive sustained market growth.

The feed segment is a new yet essential component of the Canada plant-based protein market. As animal feed ingredients are increasingly at risk of not being sustainable, plant-based proteins from plants such as soy, peas, and other pulses are finding use in livestock and aquaculture feed. These proteins offer necessary nutrients with less environmental impact from animal agriculture. Canadian agriculturalists and feed producers are seeking plant-based substitutes to address economic and environmental objectives. This trend promotes a more ecologically sustainable and responsible agriculture environment.

Regional Analysis:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

Ontario is leading the charge in the Canada plant-based protein market, with a strong population base, consumer diversity, and robust food manufacturing industry. The city has numerous plant-based startups and mature food businesses that are innovating in meat and dairy substitutes. Healthful urban populations such as Toronto spearhead consumer demand, underpinned by broad retail penetration and government-supported sustainability policies. Ontario's strong distribution system and investment in food technology further make it a leading location for plant-based protein expansion in Canada.

Quebec is a major driver of the Canada plant-based protein market, driven by heightened health awareness and clean-label demand. Quebec's rich culinary heritage supports plant-based innovation, particularly in dairy substitutes and baked goods. Favorable local government policies and expanding flexitarian bases in urban areas such as Montreal make Quebec fertile ground for plant-based product development. Bilingual packaging and culturally adapted offerings also position brands to more effectively address Quebec's distinct consumer base.

Alberta's participation in the plant protein market is expanding, spurred by the province's fertile agricultural grounds and investment in the production of pulse crops. Though historically associated with livestock production, the province is diversifying to clean sources of protein such as peas and lentils. Agri-tech innovation and processing facilities receive government backing, leading manufacturers to expand operations. Urban areas like Calgary and Edmonton are experiencing growing consumer demand for plant-based eating, underpinning more general market development in the province.

British Columbia is a leader in Canada's plant protein revolution, with an environmentally aware population and a strong culture of health and wellness. Vancouver and other major cities are leaders in vegan and vegetarian ways of life, building strong demand for plant-based products. The province's focus on sustainability and innovation draws food technology start-ups and green brands. With a well-developed natural foods retail infrastructure, British Columbia is an important region leading consumerization and market expansion of plant protein in Canada.

Competitive Landscape:

Several leading companies as per the Canada plant-based protein market analysis, are investing heavily in various initiatives to address increased consumer demand and fuel market expansion. Major players are investing big in research and development to develop high-quality, delicious plant-based protein foods that meet the needs of diverse consumers with dietary needs and restrictions. They are increasing product lines beyond the usual soy-based options to incorporate proteins derived from peas, lentils, chickpeas, fava beans, and even algae. Several companies are also collaborating with Canadian agricultural co-operatives and farmers to use locally produced ingredients, making supply chains stronger locally and promoting sustainable agriculture. Companies are also investing or expanding Canada's processing plants, especially in the Prairie provinces, to enhance production efficiency and decrease dependence on imports. Strategic alliances with foodservice operators, retailers, and fast-food chains are assisting in expanding the availability and visibility of plant-based protein foods throughout the nation. Advertising is targeting health, the environment, and flavor to reach a wide consumer audience, including flexitarians and health-oriented consumers. Through the integration of product innovation with Canadian values of sustainability, health, and local sourcing, major players are gaining market share while defining the future of food as observed through the Canada plant-based protein market trends.

The report provides a comprehensive analysis of the competitive landscape in the Canada plant-based protein market with detailed profiles of all major companies.

Latest News and Developments:

• August 2025: Protein Industries Canada and Singapore-based Nurasa launched the Asia Pacific Market Entry Program to help Canadian plant-based food companies expand into the Asia-Pacific region. The initiative offers market insights, product support, and commercialization access, aiming to boost exports and advance Canada’s USD 25 Billion plant-based sector vision.
• July 2025: Protein Industries Canada, Louis Dreyfus Company, and CDIC launched a CAD 48.7 Million pilot project in Yorkton, Saskatchewan to develop pea protein ingredients and senior-focused food products. The initiative supports local jobs, strengthens Canada’s food supply chain, and targets the growing demand for nutritious, plant-based alternatives.
• June 2025: Toronto-based New School Foods rebranded as NS/TX Industries, expanding from plant-based salmon to red meat alternatives like steak and ribs. Utilizing proprietary scaffolding and directional freezing technology, NS/TX now offers R&D, manufacturing, and co-branding services, aiming to transform alternative protein production across seafood and meat categories.
• March 2025: Protein Industries Canada launched a USD 3 Million Strengthening the Canadian Supply Chain Program to support plant-based ingredient makers and food processors amid U.S.-Canada trade tensions. The program funds product development using Canadian crops and increases reimbursement for capital equipment to boost domestic production and supply chain resilience.
• December 2024: Burcon NutraScience launched Peazazz®C, its next-generation pea protein with over 90% purity, low sodium, and a clean taste. Derived from non-GMO North American yellow peas, it targets the growing plant-based market with applications in beverages, dairy alternatives, baked goods, nutrition bars, and vegan products.
• November 2024: Innovate UK and Protein Industries Canada launched joint research and development (R&D) projects to advance plant-based protein innovation. The UK-Canada partnership supports sustainable, nutrient-rich food solutions, including precision fermentation and ambient products. It aims to strengthen global supply chains, reduce environmental impact, and drive economic growth through international collaboration.

Canada Plant-Based Protein Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada plant-based protein market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Canada plant-based protein market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the plant-based protein industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.