Canada Smartphone Market

Canada Smartphone Market Overview:

The Canada smartphone market size reached 30.3 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 42.9 Million Units by 2033, exhibiting a growth rate (CAGR) of 3.52% during 2025-2033.The market is primarily driven by the growing popularity of social media, the increasing number of smartphone users, and the advent of advanced technologies such as artificial intelligence and 5G among consumers seeking cutting-edge features is aiding the Canada smartphone market share.

Canada Smartphone Market Analysis:

• Major Drivers: Deep smartphone penetration, fifth generation (5G) network rollout, and technologically advanced consumers propel Canada smartphone market growth. Moreover, carrier subsidization and robust e-commerce platforms are also supplementing smartphone sales in urban and rural regions are fueling the market demand.
• Key Market Trends: A few of the key trends include increasing adoption of 5G devices, expanding interest in foldable phones, and sustainability-focused consumers opting for refurbished models. Rising adoption of smartphones as tools for productivity, gaming, and content creation is also significant.
• Market Opportunities: Based on the Canada smartphone market analysis, increasing rural connectivity creates new customer segments, increasing demand for cheaper 5G phones and environmentally friendly devices creating market niches as well as Partnerships with local carriers are prime opportunities increasing brand visibility and reach.
• Market Challenges: Market saturation restricts growth in cities. Inflation and high device costs influence consumer expenditure. Regulatory restrictions, privacy, and brand loyalty towards Apple/Samsung create competitive hurdles.

Canada Smartphone Market Trends:

The Growing Popularity of Social Media

The growing popularity of social media significantly boosts smartphone usage rates, as users increasingly rely on mobile devices to access, engage with, and manage their social media profiles on platforms like Facebook, Instagram, and Twitter. For instance, smartphone penetration in Canada is growing as indicated by a growth in internet participation among Canadians aged 15 and over, which increased to 95%, up from 92% in 2020 according to the Canadian Internet Use Survey 2022 by Statistics Canada. In addition, 78% of Canadians utilized the Internet for online banking, with 16% handling online assets such as stocks, mutual funds, and cryptocurrency. This group, which is typically distinguished by its technological savvy and integration of digital gadgets into daily life, has an extensive effect on Canada smartphone market trends, pushing demand for modern smartphones that provide a smooth online experience. Furthermore, smartphone use among seniors aged 75 and above increased by 10% in 2020, with internet usage rising from 62% in 2020 to 72% in 2022. As social media networks expand and adapt to user preferences, smartphone use increases across the region.

Increased Smartphone Use

The 2022 Canadian Internet Use Survey (CIUS) revealed a considerable rise in smartphone ownership among Canadians, with 84% reporting personal smartphone use compared to 80% in 2018 as per Statistics Canada. This gain was much more noticeable among seniors aged 65 and above, who witnessed an 11% increase with a lower total usage rate of 54%. Smartphones have evolved from simple communication tools to essential lifestyle facilitators. In 2020, 64% of Canadians used their smartphones at least once an hour for tasks such as checking messages, accessing social networks, and reading news. Also, younger Canadians were especially active, with 88% checking their phones at least once every hour, compared to 82% for those aged 35 to 44. Notably, a substantial percentage of young individuals aged 15-24 (46%) and 25-34 (33%) used their smartphones as often as every 15 minutes. This high frequency of use, particularly among younger individuals, demonstrates that smartphones are deeply integrated into everyday activities for social networking, leisure, or professional obligations. Thus, this ongoing involvement generates a strong Canada smartphone market demands for smartphones with powerful performance capabilities, extended battery life, and fast internet access.

Latest News and Developments:

• In July 2025, Sonim Technologies launched its ultra-rugged XP Pro smartphone across Canada through Bell, Telus, Rogers, and SaskTel. Designed for harsh environments, it features 5G, IP68/IPX9K durability, programmable buttons, and a 5000mAh battery. Targeted at emergency and industrial users, it includes a 3-year warranty. The launch follows Sonim's pending $20M acquisition by Social Mobile and a recent $5.55M public offering amid ongoing shareholder and boardroom developments.
• In July 2025, Rogers launched Rogers Satellite, Canada’s first satellite-to-mobile text messaging service, expanding coverage to 5.4 million sq. km—2.5 times more than any other carrier. Available in beta at no cost, it supports text and text-to-911, with voice and data coming soon. After October, it will be free with the Ultimate Plan or $15/month. The service aims to keep Canadians connected in remote and rural areas.

Canada Smartphone Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on operating system, display technology, RAM capacity, price range, and distribution channel.

Operating System Insights:

• Android
• iOS
• Others

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes android, iOS, and others.

Display Technology Insights:

• LCD Technology
• OLED Technology

A detailed breakup and analysis of the market based on the display technology have also been provided in the report. This includes LCD technology and OLED technology.

RAM Capacity Insights:

• Below 4GB
• 4GB - 8GB
• Over 8GB

The report has provided a detailed breakup and analysis of the market based on the RAM capacity. This includes below 4GB, 4GB - 8GB, and over 8GB.

Price Range Insights:

• Ultra-Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid-to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

A detailed breakup and analysis of the market based on the price range have also been provided in the report. This includes ultra-low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid- to high-end ($400-<$600), high-end ($600-<$800), and premium ($800-<$1000) and ultra-premium ($1000 and above).

Distribution Channel Insights:

• Online Stores
• Offline Stores

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online stores and offline stores.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Smartphone Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada smartphone market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada smartphone market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada smartphone industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.