Canada Sportswear Market

Canada Sportswear Market Overview:

The Canada sportswear market size reached USD 3,981.53 Million in 2024. Looking forward, the market is expected to reach USD 5,579.29 Million by 2033, exhibiting a growth rate (CAGR) of 3.82% during 2025-2033. The market is shaped by robust fitness and athleisure trends, backed by a widespread active lifestyle and performance focus. Eco-friendly fabrics and advanced apparel technology are increasingly popular, while digital retail and strong brand presence ensure easy access. These factors collectively support steady market momentum and emphasize the importance of the Canada sportswear market share.

Canada Sportswear Market Trends:

Growing Health Awareness and Active Lifestyles

A significant driver of Canada's sportswear market is the population's increasing focus on health and wellness. Canadians are increasingly becoming physically active with increased engagement in fitness programs, yoga, running, hiking, and team sporting activities. The corporate wellness programs and government health campaigns enhance this trend even further since they promote an active way of living. This has created a demand for performance-based, comfortable and durable clothing that can be applied in high-intensity sports as well as everyday exercise. There has been an increase in the need for practical and aesthetically functional active wear among the younger group and those who are working professionals. This active lifestyle change further leads to sustained demands in sportswear that drive the brands that fulfill the standards set of performance and comfort, as well as adaptability in fitness and work environments.

Emphasis on Sustainability and Ethical Manufacturing

Canadian consumers are extremely conscious of the environmental and ethical impact of their purchases. This awareness is driving demand for sustainably produced sportswear made from organic fabrics, recycled materials, and low-impact production methods. Brands that commit to transparency, ethical labor practices, and eco-friendly packaging are gaining stronger consumer loyalty. As climate change and sustainability dominate public discourse, sportswear brands are innovating to create products that align with responsible consumption. In addition, regulations and certifications in Canada are encouraging companies to meet higher environmental standards. This shift toward sustainability is not just a trend but a long-term movement influencing product development, brand identity, and market competitiveness, making it a critical factor in shaping the future of Canada sportswear market growth.

Expansion of Athleisure and Everyday Comfort Wear

The blending of sportswear with fashion, commonly known as athleisure, has seen rapid adoption in Canada. Consumers increasingly prefer clothing that offers both performance and everyday comfort, making activewear suitable not just for exercise, but also for work-from-home settings, casual outings, and travel. This trend has gained even more traction post-pandemic, as people prioritize comfort without compromising on style. Influencers, celebrities, and fashion collaborations have also played a role in normalizing activewear as daily wear. Canadian and global brands alike are designing collections that feature minimalistic, stylish, and functional pieces, catering to this rising demand. As lifestyle shifts continue, the fusion of fashion and fitness remains a key growth area for the Canadian sportswear sector.

Canada Sportswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product, distribution channel, and end user.

Product Insights:

• Shoes
• Clothes

The report has provided a detailed breakup and analysis of the market based on the product. This includes shoes and clothes.

Distribution Channel Insights:

• Online Stores
• Retail Stores

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores and retail stores.

End User Insights:

• Men
• Women
• Kids

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and kids.

Regional Insights:

• Ontario
• Quebec
• Alberta
• British Columbia
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Ontario, Quebec, Alberta, British Columbia, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Canada Sportswear Market News:

• In June 2025, JD Sports is expanding its footprint in Canada with the launch of its inaugural flagship store in the country. The renowned British sportswear retailer has chosen Robson Street in Vancouver as the location for this debut, reinforcing its broader strategy to strengthen its presence across the North American market.
• In July 2025, April 2024, Cricket Canada unveiled a new collaboration with O’Neills Irish Sports Company Limited, a globally recognized sportswear brand headquartered in Ireland. Under this multi-year agreement, marking the first of its kind for Cricket Canada, O’Neills Sportswear will serve as the official apparel partner. The partnership includes the design and production of customized kits for all national teams, notably featuring tailored uniforms for the Men’s National Team ahead of their much-anticipated participation in the 2024 ICC World Cup this June.

Canada Sportswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the Canada sportswear market performed so far and how will it perform in the coming years?
• What is the breakup of the Canada sportswear market on the basis of product?
• What is the breakup of the Canada sportswear market on the basis of distribution channel?
• What is the breakup of the Canada sportswear market on the basis of end user?
• What is the breakup of the Canada sportswear market on the basis of region?
• What are the various stages in the value chain of the Canada sportswear market? 
• What are the key driving factors and challenges in the Canada sportswear market?
• What is the structure of the Canada sportswear market and who are the key players?
• What is the degree of competition in the Canada sportswear market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Canada sportswear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Canada sportswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Canada sportswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.