Carotenoids Market

Carotenoids Market Size and Share:

The global carotenoids market size was valued at USD 1.73 Billion in 2024. The market is projected to reach USD 2.31 Billion by 2033, exhibiting a CAGR of 3.07% from 2025-2033. Europe currently dominates the market, holding a market share of 38.7% in 2024. Healthcare professionals are emphasizing preventive care, encouraging older adults to adopt carotenoid-based products as part of daily nutrition. Besides this, public health campaigns and research activities highlighting the protective benefits of carotenoids against chronic illnesses are fueling the carotenoids market share.

The growing demand for functional food items and increased health consciousness are driving the industry. Carotenoids are increasingly being included in dietary supplements and fortified products as a result of rising public awareness about their benefits in preventing chronic diseases, enhancing eye health, and boosting immunity. The demand is being driven by the cosmetics industry's use of carotenoids due to their anti-aging and skin-protecting qualities. In addition, carotenoids are essential for the growth enhancement of animal feed in the aquaculture and poultry industries. Moreover, the ongoing research, product innovations, and increased adoption of natural colorants over synthetic ones are strengthening the carotenoids market growth.

To get more information on this market, Request Sample

The United States has emerged as a major region in the carotenoids market owing to many factors. The market is driven by increasing focus on preventive healthcare and the growing use of dietary supplements. With lifestyle-related illnesses, such as obesity, diabetes, and cardiovascular diseases, on the rise, carotenoids are being widely adopted for their antioxidant, anti-inflammatory, and immunity-boosting benefits. As per industry reports, the rate of obesity among US adults grew by 13.6% from 2010 to 2024. The aging population in the country is further catalyzing the demand for carotenoids due to their function in maintaining vision health, lowering the chances of age-related macular degeneration, and promoting overall wellness. In addition, the cosmetics and personal care industry is incorporating carotenoids into skincare products for their natural anti-aging and skin-protecting properties.

Carotenoids Market Trends:

Growing incidence of cancer

Rising incidence of cancer is offering a favorable carotenoids market outlook. For example, by 2025, there are predictions of 2,041,910 new cancer cases and 618,120 cancer fatalities in the United States. Carotenoids, being rich in antioxidant properties, help in neutralizing free radicals that contribute to cell damage and cancer risk. With the growing awareness about dietary choices and the importance of nutrition in disease prevention, individuals are turning to supplements and carotenoid-rich functional food items. Pharmaceutical companies are also incorporating carotenoids into formulations aimed at reducing oxidative stress and supporting immune health, further catalyzing their demand. Additionally, public health campaigns and research highlighting the protective benefits of carotenoids against cancer are encouraging utilization, ultimately positioning them as vital ingredients in both nutrition and medicine.

Burgeoning aquaculture industry

The thriving aquaculture industry is positively influencing the market. As per the IMARC Group, the global aquaculture market reached a volume of 82.8 Million Tons in 2024. Carotenoids, such as astaxanthin, are widely used in fish and shrimp feed to improve coloration, making them more appealing to users and increasing their market value. Moreover, carotenoids support the immune system of farmed species, reducing disease outbreaks and enhancing survival rates, which is crucial for maintaining sustainable aquaculture operations. With rising demand for seafood and processed fish products, aquaculture companies are investing more in high-quality feed additives like carotenoids. This trend is not only improving productivity but also ensuring premium quality, thereby driving strong demand for carotenoids in the aquaculture sector.

Rising aging population

The growing aging population is among the major carotenoids market trends. For example, by the late 2070s, the worldwide population aged 65 years and older is expected to hit 2.2 Billion. Carotenoids, known for their antioxidant and anti-inflammatory properties, are closely associated with benefits, such as improved eye health, reduced risk of macular degeneration, enhanced skin vitality, and strengthened immune response. With longer life expectancy and higher health consciousness, the demand for dietary supplements and fortified food items rich in carotenoids is growing rapidly among senior populations. Additionally, healthcare professionals and wellness industries are emphasizing preventive care, encouraging older adults to adopt carotenoid-based products as part of daily nutrition. As per the carotenoids market forecast, the ongoing shift towards preventive healthcare and active aging lifestyles is set to strengthen the industry.

Carotenoids Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global carotenoids market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on product type, source, formulation, and application.

Analysis by Product Type:

• Beta-Carotene
• Astaxanthin
• Lutein
• Lycopene
• Zeaxanthin
• Canthaxanthin
• Others

Astaxanthin held 43.2% of the market share in 2024. It possesses exceptional antioxidant capacity, which surpasses that of beta-carotene, lutein, and other carotenoids. It is extensively utilized in dietary supplements, nutraceuticals, and functional food items because of its proven benefits for cardiovascular health, immune support, joint care, and eye health. The compound’s strong anti-inflammatory and anti-aging properties have also made it a preferred ingredient in cosmetics and personal care products, particularly in formulations targeting skin protection against ultraviolet (UV) damage. Additionally, astaxanthin has found significant applications in aquaculture and animal feed, where it is used to enhance pigmentation and overall health of fish and shrimp. Its versatility across multiple industries, coupled with the growing user inclination towards preventive healthcare and natural wellness solutions, is solidifying its position as the leading product type.

Analysis by Source:

• Synthetic
• Natural

Synthetic accounts for 53.7% of the market share. Synthetic carotenoids are gaining popularity in various industries because of their cost-effectiveness, large-scale production capacity, and consistent quality. Synthetic production enables manufacturers to meet high-volume demand from industries, such as beverages, animal feed, and cosmetics, at a much lower cost. Synthetic carotenoids like beta-carotene, canthaxanthin, and astaxanthin are widely used as coloring agents in processed food items and drinks, owing to their stability. The animal feed sector heavily depends on synthetic variants to provide pigmentation in poultry, fish, and livestock products while maintaining uniformity and efficiency. Overall, synthetic versions remain the preferred choice for mass utilization due to their scalability, durability, and accessibility. This ability to serve multiple high-demand industries is positioning synthetic carotenoids as the market leader by source.

Analysis by Formulation:

• Oil Suspension
• Powder
• Emulsion
• Others

Oil suspension enhances stability, bioavailability, and ease of incorporation into consumer products. Since carotenoids are fat-soluble compounds, suspending them in oil significantly improves their absorption in the human body, making them more effective for health-related applications. This formulation is particularly preferred in dietary supplements and nutraceuticals, as it ensures higher efficacy in delivering antioxidants and other benefits. Oil suspensions also offer better protection against oxidation and degradation, thereby extending product shelf life, which is a critical requirement in the food and pharmaceutical industries. Additionally, they are versatile in manufacturing processes, as they can be directly filled into capsules, soft gels, and liquid formulations without additional modifications. Their rising use in cosmetics and pharmaceuticals, especially in skin and eye health products, is further fueling the market expansion.

Analysis by Application:

• Animal Feed
• Dietary Supplements
• Food and Beverages
• Cosmetics
• Others

Animal feed accounts for 27.6% of the market share. It represents the most widespread and consistent use of carotenoids, particularly in poultry and aquaculture. Carotenoids are essential for enhancing pigmentation in egg yolks, chicken skin, and fish flesh, directly influencing user preferences and marketability of animal products. Beyond pigmentation, carotenoids also serve as important nutritional supplements in feed, boosting immunity, fertility, and growth performance in livestock and aquatic animals. As the demand for meat, eggs, and seafood is rising, the adoption of carotenoids in feed continues to grow, particularly in regions with intensive livestock production. Moreover, aquaculture heavily relies on carotenoids like astaxanthin for improving coloration and overall fish health, further catalyzing the demand. Since animal feed requires consistent and large-scale carotenoid supplementation, this segment outpaces dietary supplements, food and beverages, and cosmetics, ensuring it leads as the primary application in the market.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Europe, accounting for a share of 38.7%, enjoys the leading position in the market. The region is noted for its strong focus on health, nutrition, and sustainable food practices, which is driving high demand for carotenoids across multiple industries. The area has a well-established functional food and dietary supplements sector, where people increasingly prefer natural antioxidants and immunity-boosting ingredients, making carotenoids a key choice. Europe’s aging population is also catalyzing significant demand for carotenoids in eye health, cardiovascular wellness, and anti-aging applications. According to the eurostat, as of 1 January 2024, the population of the EU was projected to be 449.3 Million, with over one-fifth (21.6%) being 65 years old or older. Moreover, stringent regulatory frameworks are encouraging the use of natural and safe ingredients in beverages, cosmetics, and pharmaceuticals, positioning carotenoids as a preferred option over synthetic alternatives. The presence of leading nutraceutical, food processing, and cosmetics companies in countries like Germany, France, and the UK is further strengthening innovations and adoption. Additionally, carotenoids are widely employed in the European aquaculture and animal feed industries to improve pigmentation and nutritional quality, particularly in salmon and poultry.

Key Regional Takeaways:

United States Carotenoids Market Analysis

The United States, holding a share of 84.60%, is witnessing rising carotenoid adoption due to the growing chronic illnesses, which have intensified the focus on preventive health. Reports indicated that an increasing percentage of people in the US were coping with several chronic conditions, with 42% experiencing two or more, and 12% dealing with at least five in 2022. The expanding awareness about antioxidant-rich nutrition and its link with immunity has further contributed to carotenoids' rising demand across dietary supplements. This trend is reinforced by the growing use of lutein, astaxanthin, and beta-carotene in functional food items aimed at managing oxidative stress and reducing inflammation. Nutraceutical manufacturers are also leveraging formulations containing carotenoids to appeal to health-conscious demographics. Healthcare professionals increasingly recommend carotenoids for heart, liver, and metabolic health, aligning with the nation's preventive care shift. The rising preferences for natural health enhancers and ingredient transparency are also supporting this trend. Apart from this, increasing expenditure on research and development (R&D) activities is positively influencing the market in the US.

North America Carotenoids Market Analysis

The North America carotenoids market is driven by a combination of health, dietary, industrial, and lifestyle trends. One of the primary factors is the rising emphasis on preventive healthcare and nutrition, as carotenoids are known for their antioxidant, anti-inflammatory, and immunity-boosting properties, making them valuable in combating lifestyle diseases, such as diabetes, cardiovascular disorders, and obesity, which are highly prevalent in the region. The growing aging population is further catalyzing the demand, as carotenoids play a critical function in eye health, lowering the chances of age-related macular degeneration and supporting overall longevity. Increasing awareness about clean-label, natural, and plant-derived ingredients is also accelerating their use in functional food items, beverages, and dietary supplements. Rising use of cosmeceuticals is promoting the utilization of skin-protective, anti-aging, and antioxidant formulations. As per the IMARC Group, the North America cosmeceuticals market size reached USD 16.60 Billion in 2024. Additionally, the animal feed and aquaculture industries are adopting carotenoids to enhance pigmentation and health of livestock and fish, ensuring higher product quality. Increasing preferences for natural colorants over synthetic ones in food processing, coupled with rising research in bioavailability and formulation technologies, are further boosting the expansion of the market.

Europe Carotenoids Market Analysis

Europe has experienced an upsurge in carotenoid use attributed to its growing geriatric population, which is demanding advanced nutritional care. According to the WHO, the number of individuals aged 60 and above is increasing swiftly in the WHO European Region. In 2021, the figure was 215 Million, by 2030, it is expected to reach 247 Million, and by 2050, it will exceed 300 Million. With aging comes an increased susceptibility to degenerative diseases, leading to greater interest in antioxidant-rich ingredients like carotenoids. Older people are turning to supplements that support vision, skin, and immune function, where carotenoids play a crucial role. Food and pharmaceutical industries are introducing targeted formulations to cater to the elderly, who prefer natural and plant-based solutions. Carotenoids' ability to mitigate oxidative stress and support overall vitality aligns with healthy aging initiatives. The geriatric population is seeking products that promote longevity and independence, enhancing demand across various segments.

Asia-Pacific Carotenoids Market Analysis

The Asia-Pacific region recorded increasing carotenoid usage owing to the growing incidence of ophthalmic disorders, as people are prioritizing eye health solutions. For instance, around 21 Million individuals in India had visual impairments in 2024, comprising 2.4 Million who were completely blind. Rising screen exposure and urban lifestyle changes have escalated incidences of vision-related issues, boosting the popularity of supplements containing lutein and zeaxanthin. Preventive nutrition has gained prominence across younger and older populations, where visual health is a key concern. Nutraceutical and pharmaceutical players are responding with specialized eye-care formulations enriched with carotenoids to meet this growing demand. Enhanced awareness about the role of carotenoids in reducing age-related macular degeneration and visual fatigue is contributing to their rising intake. Public health campaigns and healthcare providers are also emphasizing the importance of eye-specific antioxidants.

Latin America Carotenoids Market Analysis

Latin America is witnessing growing carotenoid utilization, driven by rising cancer cases, which is leading to enhanced focus on antioxidant-rich diets. For instance, in Brazil, the anticipated cancer incidence for the 2023–2025 period is 704,000 new cases. People have shown higher interest in protective compounds that may counteract cellular damage, with carotenoids gaining attention in supplements and functional food items. The healthcare industry is shifting towards natural preventive solutions and promoting dietary awareness, which is positively influencing the market.

Middle East and Africa Carotenoids Market Analysis

The Middle East and Africa region is experiencing increased carotenoid demand due to the burgeoning food and beverages (F&B) and cosmetics sectors. For instance, in 2024, the UAE hosted more than 30,000 dining establishments, with Dubai representing approximately 60% of that figure, making it one of the most densely saturated foodservice cities in the region. Carotenoids are increasingly used for their coloring, antioxidant, and skin-enhancing properties, boosting their presence in functional products and personal care lines. Rising user awareness and innovations in plant-derived ingredients have further elevated carotenoids' role in lifestyle-focused formulations across regional markets.

Competitive Landscape:

Key players are investing in R&D activities to introduce advanced formulations, natural extraction techniques, and bioavailable items that meet user demand for health-focused solutions. Leading companies are actively expanding their product portfolios to cater to diverse applications, including dietary supplements, functional food items, cosmetics, pharmaceuticals, and animal feed. They are also strengthening distribution networks and forming strategic partnerships with food, beverage, and nutraceutical brands to enhance market penetration. Moreover, global players are driving awareness through marketing campaigns that highlight the health benefits of carotenoids, such as eye protection, antioxidant support, and skin health. By focusing on sustainability, innovation, and large-scale production, key companies ensure competitive pricing and accessibility, collectively fueling the expansion of the market. For instance, in February 2025, Ultra Chemical introduced Bicoalgae XT, a skincare component that could impart carotenoids, such as lutein, zeaxanthin, and astaxanthin from Haematococcus pluvialis, directly into skin layers for anti-aging effects. The product demonstrated brightening effects during a 56-day test, utilizing double encapsulation to stabilize the carotenoids and provide antioxidant and pollution protection.

The report provides a comprehensive analysis of the competitive landscape in the carotenoids market with detailed profiles of all major companies, including:

• Allied Biotech Corporation
• BASF SE
• Chr. Hansen Holding A/S
• Cyanotech Corporation
• DDW The Color House
• Deinove SAS
• Divi's Laboratories Limited
• Döhler Group
• Excelvite Sdn. Bhd.
• Kemin Industries
• Lycored Limited
• Naturex SA (Givaudan SA)
• Vidya Europe SAS
• Zhejiang NHU Co. Ltd.

Latest News and Developments:

• July 2025: Lycored marked its 30th anniversary by introducing three new nature-derived color emulsions at IFT FIRST 2025 in Chicago, emphasizing their clean-label creativity. The enhanced portfolio addressed various applications, such as beverages and supplements, while the firm’s wider efforts also benefited categories like carotenoids through ingredient versatility across functional product ranges.
• June 2025: dsm-firmenich broadened its vitamin and carotenoid distribution alliance with Brenntag to cover Poland and the Czech Republic, improving pharmaceutical supply in seven European nations. By concentrating on pharma APIs, the transition reflected wider patterns in regional logistics effectiveness, incorporating changes observed in areas, such as carotenoids.
• May 2025: Bio-gen Extracts introduced two new formats of Lute-gen: ‘Lute-gen Mom and Lute-gen MeltEEZ’, at Vitafoods Europe 2025. The firm also announced a worldwide mushroom collaboration, emphasizing the significance of its carotenoid blend in cognitive health, maternal wellness, and possible uses, such as carotenoid-oriented wellness initiatives.
• April 2025: Focus Vitamins, recognized for vision health products, unveiled 'Focus Lutein,' a daily supplement featuring triple carotenoids aimed at enhancing eyesight and blocking blue light. This launch aligned with the increasing demand for wellness items, including a rise in carotenoid popularity among health-aware individuals.

Carotenoids Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the carotenoids market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global carotenoids market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the carotenoids industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.