Japan Champagne Market to Grow at 4.7% During 2024-2032, Stimulated by Burgeoning Affluent Middle Class

September 07, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Japan Champagne Market Report by Product (Prestige Cuvée, Blanc De Noirs, Blanc De Blancs, Rosé Champagne, and Others), Price (Economy, Mid-Range, Luxury), Distribution Channel (Supermarket and Hypermarket, Specialty Stores, Online Stores), and Region 2024-2032,” the Japan champagne market is expected to exhibit a growth rate (CAGR) of 4.7% during the forecast period (2024-2032). Champagne is a type of sparkling wine that originates exclusively from the Champagne region of France. This region, situated in the northeastern part of the country, maintains stringent rules regarding the production of this celebrated beverage. Only wines produced using the traditional “Méthode Champenoise” can be labeled champagne. Chardonnay, Pinot Noir, and Pinot Meunier are the primary grapes used in its production. The unique terroir of the region, marked by chalky soil and a temperate climate, actively contributes to the distinct flavor profile of champagne. Historically, this beverage has been associated with luxury and the achievements of great monarchs, adding to its prestigious reputation. Presently, champagne is widely served on various occasions, from weddings to significant global events, further testifying to its universal appeal. The rigorous quality control processes ensure that each bottle meets high standards. The delicate balance of acidity, bubbles, and flavors found in champagne is the result of meticulous vinification processes, which are being adhered to by producers in the region. As consumers continue to enjoy its refined taste, champagne has gained immense popularity across Japan as a symbol of excellence and tradition in the realm of sparkling wines.

Japan Champagne Market Trends:

In Japan, the burgeoning affluent middle class is consistently exhibiting a preference for luxury goods. Since champagne is widely perceived as a marker of sophistication and prestige, there has been an upsurge in its consumption across the country. Besides this, there is an ongoing trend of Westernization in Japan’s consumer behavior. This shift is particularly evident in dining and drinking preferences, where items like champagne are becoming more sought-after during celebrations and special occasions. Moreover, a strong inclination toward French products, often associated with quality and luxury, further contributes to the growing popularity of champagne, a drink intrinsically linked with France’s culinary heritage. In addition, Japanese retailers and restaurateurs are now curating more extensive champagne lists, acknowledging and catering to the escalating consumer demand. Along with this, targeted educational campaigns by champagne houses and distributors focused on educating the public about the nuances, varieties, and best consumption practices of champagne are leading to a more informed and discerning consumer base, thereby augmenting the market growth. Furthermore, Japan’s cultural shift toward “nomunication,” which is a blend of the Japanese word “nomu” (to drink) and “communication,” represents another major growth-inducing factor as this term refers to the practice of building relationships and bonding over drinks. As the value of face-to-face interactions in business and personal settings continues to be emphasized, champagne, with its connotations of celebration and luxury, is increasingly being selected as the drink of choice for these occasions. Apart from this, there is a rise in interest in unique champagne brands, with consumers actively seeking unique flavors and stories. This trend reflects the broader global movement toward artisanal and craft products. Other factors, including the increase in tourism and duty-free shopping, escalating number of specialized wine and champagne retailers, the rapid proliferation of online shopping, and the integration of champagne into Japanese fine-dining experiences, are fueling the growth of the champagne market in Japan.

Market Summary:

  • Based on the product, the market has been segmented into prestige cuvée, blanc de noirs, blanc de blancs, rosé champagne, and others.
  • On the basis of the price, the market has been categorized into economy, mid-range, and luxury.
  • Based on the distribution channel, the market has been divided into supermarket and hypermarket, specialty stores, and online stores.
  • Region-wise, the market has been segregated into the Kanto region, Kinki region, central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region.
  • The competitive landscape of the market has also been examined in the report, along with detailed profiles of the key players operating in the industry.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product
  • Price
  • Distribution Channel
  • Region 
Products Covered Prestige Cuvée, Blanc De Noirs, Blanc De Blancs, Rosé Champagne, Others
Prices Covered Economy, Mid-Range, Luxury
Distribution Channels Covered Supermarket And Hypermarket, Specialty Stores, Online Stores
Regions Covered Kanto Region, Kinki Region, Central/Chubu Region, Kyushu/Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region.
Customization Scope 10% Free Customization
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Japan Champagne Market to Grow at 4.7% During 2024-2032, Stimulated by Burgeoning Affluent Middle Class
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