China Data Monetization Market

China Data Monetization Market Overview:

The China data monetization market is projected to exhibit a growth rate (CAGR) of 21.20% during ​2024-2032​. The market is expanding due to the growing digital economy on account of the expansion of digital data across various sectors, along with the increasing 5G base stations throughout the country.

China Data Monetization Market Trends:

Growing Digital Economy

According to an article published in 2023 by the State Council, the scale of China's digital economy reached 45.5 trillion yuan in 2021, ranking second in the world and accounting for 39.8 percent of the country's GDP. The rapid growth of the digital economy in the country is leading to an explosion of digital data across various sectors, such as e-commerce, social media, online entertainment, and fintech. This abundance of data provides a vast pool of valuable information that organizations can leverage for data monetization initiatives. In addition, China is home to one of the largest and most advanced e-commerce markets worldwide, with platforms like Alibaba's Taobao and Tmall, JD.com, and Pinduoduo leading the way. These platforms generate massive amounts of transactional data, user behavior data, and market insights, which can be monetized through targeted advertising, personalized recommendations, and market research.

Besides this, China remains the fastest-growing fintech industry in the world through mobile payment techniques such as Alipay and WeChat Pay as well as digital lending, wealth management, and block chain. The information based on financial interactions, spending behavior, credit ratings, and risk assessment opens new opportunities for data monetization in the form of customized financial products and services, risk estimation models, and fraud protection tools.

Increasing 5G Base Stations

The content published in 2023 by the State Council shows that China built 887,000 new 5G base stations and the total number of 5G stations reached 2.31 million in 2022. 5G technology offers significantly faster data speeds compared to previous generations of mobile networks. This increasing speed enables faster data transfer and real-time analytics, allowing businesses to process and analyze data more quickly. Consequently, businesses can gain insights from the data assets quicker and grab time-specific opportunities, which result in an increase in data monetization opportunities. In addition, 5G networks have less latency, which implies that there will be a smaller time gap between relaying information between devices and servers. This is particularly important for applications requiring real-time interaction and decision-making, such as autonomous vehicles, remote surgery, and industrial automation. Lower latency allows organizations to apply real-time data monetization approaches, including personalized offers, ads, and prompt customer support. Furthermore, 5G networks enable IoT devices get connected into a larger data network. These devices produce massive amounts of data across multiple sectors, including manufacturing, transportation, healthcare, and smart cities.

China Data Monetization Market News:

• September 4, 2023: Indosat Ooredoo Hutchison (Indosat) and China Mobile International (CMI) signed a memorandum of understanding (MoU) using their respective capabilities in the development of communications, data centres and infrastructure technology.
   

China Data Monetization Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on method, organization size, and end use.

Method Insights:

• Data as a Service
• Insight as a Service
• Analytics-enabled Platform as a Service
• Embedded Analytics
   

The report has provided a detailed breakup and analysis of the market based on the method. This includes data as a service, insight as a service, analytics-enabled platform as a service, and embedded analytics.

Organization Size Insights:

• Large Enterprises
• Small and Medium Enterprises
   

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes large enterprises and small and medium enterprises.

End Use Insights:

• BFSI
• E-commerce and Retail
• IT and Telecommunications
• Manufacturing
• Healthcare
• Energy and Utilities
• Others
   

A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes BFSI, e-commerce and retail, IT and telecommunications, manufacturing, healthcare, energy and utilities, and others.

Regional Insights:

• North China
• East China
• South Central China
• Southwest China
• Northwest China
• Northeast China
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North China, East China, South Central China, Southwest China, Northwest China, and Northeast China.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

China Data Monetization Market Report Coverage:

Key Questions Answered in This Report:

• How has the China data monetization market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the China data monetization market?
• What is the breakup of the China data monetization market on the basis of method?
• What is the breakup of the China data monetization market on the basis of organization size?
• What is the breakup of the China data monetization market on the basis of end use?
• What are the various stages in the value chain of the China data monetization market? 
• What are the key driving factors and challenges in the China data monetization?
• What is the structure of the China data monetization market and who are the key players?
• What is the degree of competition in the China data monetization market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the China data monetization market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the China data monetization market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the China data monetization industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.