China Massage Chair Market

China Massage Chair Market Overview:

The China massage chair market is projected to exhibit a growth rate (CAGR) of 5.60% during 2024-2032. The market is driven by the growing geriatric population, which is highly susceptible to several physical diseases and discomforts, along with the thriving e-commerce industry that can provide wide variety of products as per the preference of people.

China Massage Chair Market Trends:

Aging Population

One of the key factors of massage chair market growth is China's elderly population. As the country's demographics move to include a greater proportion of elderly people, the need for products that cater to their special needs and comfort is growing. As people are getting older, they get a variety of physical diseases and discomforts, such as muscular stiffness, joint pain, and decreased mobility. Massage chairs provide a handy answer to these difficulties by delivering targeted massage therapy that relieves muscle tension, improves circulation, and promotes relaxation. As a result, the elderly represents a sizable client base for massage chairs, which is driving the market. Furthermore, the aging population in China is more health-conscious and proactive in controlling their well-being than earlier generations. They are eager to learn about alternative therapies and wellness options that will help them preserve their health and quality of life as they age. Massage chairs, with their therapeutic benefits and simplicity, are an ideal fit for this population, making them a popular choice.

Apart from this, senior people frequently experience difficulties receiving traditional massage services due to mobility concerns or a scarcity of therapists, particularly in rural areas. Massage chairs provide a handy and accessible option, allowing them to reap the advantages of massage therapy from the comfort of their own homes, whenever they want. This accessibility feature considerably contributes to the popularity of massage chairs among the geriatric population. According to an article published in 2023 on the website of the National Library of Medicine, China’s population aging 65 years old and above is estimated to reach 366 million by 2050.

Thriving E-Commerce Industry

An article published in 2023 on the official website of the International Trade Administration (ITA) claims that China is the largest e-commerce market worldwide, which generated 50% of the world’s transactions. The country’s burgeoning e-commerce business is a major driver of the massage chair market. With the rapid expansion of online shopping platforms, people now have easy access to a diverse selection of massage chair items from domestic and international manufacturers. This accessibility is increasing the market reach, allowing buyers from all parts of China to browse and purchase massage chairs from the comfort of their own homes. E-commerce platforms are establishing themselves as major players in the online retail sector, providing a wide range of massage chairs to suit a variety of consumer preferences and budgets. These platforms use powerful algorithms and personalized recommendations to improve the buying experience, directing customers to massage chair models that best meet their needs.

Furthermore, the convenience of internet shopping, combined with competitive pricing and promotional offers, is encouraging people to make purchases online, resulting in increased sales in the massage chair sector. The convenience of comparison shopping allows people to explore numerous brands and models, read reviews, and make informed purchasing decisions, which is contributing to the market growth.

China Massage Chair Market News:

• February 2024: LG Electronics' massage chair "Healing Me" sales have increased due to the effect of MBN's popular program "Hyeon Station King," attracting market attention.
• July 2023: Xiamen Comfort Science &Technology Group Co., Ltd acquired a 21.97% stake in Xiamen Huboshi Intelligent Health Technology Co., Ltd. for CNY 140 million.
   

China Massage Chair Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product type, end use, and distribution channel.

Type Insights:

• Conventional
• Robotic
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes conventional and robotic.

Product Type Insights:

• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Targeted Massage Products
• Others
   

A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes inversion massage chairs, zero gravity massage chairs, targeted massage products, and others.

End Use Insights:

• Commercial
• Residential
   

The report has provided a detailed breakup and analysis of the market based on the end use. This includes commercial and residential.

Distribution Channel Insights:

• Specialty Stores
• Online
• Supermarkets and Hypermarkets
• Direct Sales
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores, online, supermarkets and hypermarkets, direct sales, and others.

Regional Insights:

• North China
• East China
• South Central China
• Southwest China
• Northwest China
• Northeast China
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North China, East China, South Central China, Southwest China, Northwest China, and Northeast China.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

China Massage Chair Market Report Coverage:

Key Questions Answered in This Report:

• How has the China massage chair market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the China massage chair market?
• What is the breakup of the China massage chair market on the basis of type?
• What is the breakup of the China massage chair market on the basis of product type?
• What is the breakup of the China massage chair market on the basis of end use?
• What is the breakup of the China massage chair market on the basis of distribution channel?
• What are the various stages in the value chain of the China massage chair market? 
• What are the key driving factors and challenges in the China massage chair?
• What is the structure of the China massage chair market and who are the key players?
• What is the degree of competition in the China massage chair market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the China massage chair market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the China massage chair market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the China massage chair industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.