The China maternity goods market reached a value of US$ 19.5 Billion in 2019. Maternity goods are utilized by women during pregnancy and the postpartum stage. They generally include clothing items, health care goods and skincare products. At present, there is a rise in the demand for maternity goods in the People’s Republic of China. This can be accredited to rapid urbanization, inflating income levels and a huge population. Besides this, the rising awareness about the complexities in childbirth and fertility issues are boosting the sales of these products in the country.
Introduced in 1979, the one-child policy was a part of the birth planning program that was designed to control the size of the rapidly growing population in China. However, the Government of China announced a relaxation and replaced it with the two-child policy in 2015. Consequently, there is a significant rise in the birth rate, which, in turn, has increased the demand for maternity goods in the country. Apart from this, the growing number of working women and the escalating demand for maternity goods during the prenatal and postnatal stages is also strengthening the market growth. Furthermore, owing to the strong influence of social media platforms and the increasing awareness among individuals about the harmful effects of chemicals, the demand for natural and organic maternity skincare products is increasing. Therefore, some of the leading players are introducing organic product variants. They are also investing in various promotional campaigns to expand their existing consumer base. Moreover, on account of the continuously increasing popularity of e-commerce platforms, these players are selling their products through different online distribution channels. Looking forward, IMARC Group expects the market to experience stable growth during the forecast period (2020-2025).
Breakup by Duration:
At present, maternity goods for the postnatal period exhibit a clear dominance in the market.
Breakup by Product Type:
Nutrients and health care products account for the majority of the total market share.
Breakup by Distribution Channel:
Maternity goods are usually sold through supermarkets and hypermarkets in China.
Market Breakup by Province:
Guangdong province currently enjoys the leading position in the market.
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry. Some of these players are:
Maternity Nutrients and Healthcare Key Players:
Maternity Wear Key Players:
Maternity Skin Care Key Players:
Key Questions Answered in This Report:
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