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China Maternity Goods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The China maternity goods market reached a value of US$ 17 Billion in 2018. The maternity goods market refers to various goods which are necessary for women during pregnancy and postpartum stage. The major customers of maternity goods are the women of childbearing age. The maternal goods include various goods such as clothing during pregnancy, health care goods, food, skin care goods, etc.

In recent years, China's maternal industry has been exhibiting a stage of relatively rapid development. The steady growth of China's population over the past decade and its relaxation of its family planning policies has further opened the current maternal market demand. In 2015, the country announced that its iconic one-child policy had ultimately been replaced by a universal two-child policy. This is expected to increase the number of babies born each year and drive the demand of maternity goods in the country. Moreover, increasing number of working women and growing demand of various goods during prenatal and post-natal stage is also accelerating the demand of maternity goods in the country.  Other major factors driving the market include, increasing media exposure and awareness levels, increasing urbanization, rising disposable incomes, etc. Looking forward, the market value is further expected to reach US$ 36.1 Billion by 2024, exhibiting a CAGR of 13.2% during 2019-2024.

Report Scope

Market Breakup by Duration

  • Postnatal
  • Pregnancy Period


Amongst these, postnatal accounts for the largest share.

Market Breakup by Product Type

  • Nutrients and Health Care Products
  • Maternity Wear
  • Skin Care Products
  • Others


Nutrients and health care products currently dominate the market, holding the largest share.

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online Retailers
  • Brand Stores
  • Maternal Stores
  • Others


Supermarkets and hypermarkets represent the biggest segment, accounting for the largest market share.

Market Breakup by Provinces

  • Guangdong
  • Jiangsu
  • Zhejiang
  • Henan
  • Sichuan
  • Others


Guangdong province currently dominates the market.

Competitive Landscape:

The report has also examined the competitive landscape of China maternity goods market. Some of the major players include:

Based on nutrients and healthcare products

  • H&H International Holdings
  • Tomson Bianjian
  • Real Nutriceutical Group Limited


Based on maternity wear products

  • October Mommy
  • Happy House
  • Mum &me
  • Joyncleon


Based on maternity skin care products

  • Kangaroo Mother
  • Pro Run
  • Pigeon.


Key Questions Answered in This Report:

  • How has the china maternity goods market performed so far and how will it perform in the coming years?
  • What is the breakup of the China maternity goods market based on the duration?
  • What is the breakup of the China maternity goods market based on the product type?
  • What is the breakup of the China maternity goods market based on distribution channel?
  • What is the breakup of the China maternity goods market based on the provinces?
  • What are the various stages in the value chain of the china maternity goods market?
  • What are the key driving factors and challenges in the China maternity goods market?
  • What is the structure of china maternity goods market industry and who are the key players?
  • What is the degree of competition in the china maternity goods market?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    China Maternity Goods Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Duration
    5.4    Market Breakup by Product Type
    5.5    Market Breakup by Distribution Channel
    5.6    Market Breakup by Provinces
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
6    Market Breakup by Duration
    6.1    Postnatal Period
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Pregnancy Period
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Product Type
    7.1    Nutrients and Healthcare Products
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Maternity Wear
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Skin Care Products
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    Others
        7.4.1    Market Trends
        7.4.2    Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Departmental Stores
        8.2.1    Market Trends
        8.2.2    Market Forecast
    8.3    Online
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Brand Stores
        8.4.1    Market Trends
        8.4.2    Market Forecast
    8.5    Maternal Stores
        8.5.1    Market Trends
        8.5.2    Market Forecast
    8.6    Others
        8.6.1    Market Trends
        8.6.2    Market Forecast
9    Market Breakup by Provinces
    9.1    Guangdong Province
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Jiangsu Province
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Zhejiang Province
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Henan Province
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Sichuan Province
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
11    Key Player Profiles
    11.1    Maternity Nutrients and Healthcare Key Players
        11.1.1    H&H International Holdings
        11.1.2    Tomson Bianjian
        11.1.3    Real Nutriceutical Group Limited.
    11.2    Maternity Wear Key Players
        11.2.1    October Mommy
        11.2.2    Happy House
        11.2.3    Mum &me
        11.2.4    Joyncleon
    11.3    Maternity Skin Care Key Players
        11.3.1    Kangaroo Mother
        11.3.2    Pro Run
        11.3.3    Pigeon


List of Figures

Figure 1: China: Maternity Goods Market: Major Drivers and Challenges
Figure 2: China: Maternity Goods Market: Sales Value (in Billion US$), 2011-2018
Figure 3: China: Maternity Goods Market: Breakup by Duration (in %), 2018
Figure 4: China: Maternity Goods Market: Breakup by Product Type (in %), 2018
Figure 5: China: Maternity Goods Market: Breakup by Distribution Channel (in %), 2018
Figure 6: China: Maternity Goods Market: Breakup by Provinces (in %), 2018
Figure 7: China: Maternity Goods Market Forecast: Sales Value (in Billion US$), 2019-2024
Figure 8: China: Maternity Goods Market: SWOT Analysis
Figure 9: China: Maternity Goods Market: Value Chain Analysis
Figure 10: China: Maternity Goods Market: Porter’s Five Forces Analysis
Figure 11: China: Maternity Goods Market (Postnatal Period): Sales Value (in Million US$), 2011 & 2018
Figure 12: China: Maternity Goods Market (Postnatal Period) Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 13: China: Maternity Goods Market (Pregnancy Period): Sales Value (in Million US$), 2011 & 2018
Figure 14: China: Maternity Goods Market (Pregnancy Period) Forecast: Sales Value (in Million US$), 2019- 2024
Figure 15: China: Maternity Goods Market (Nutrients and Healthcare Products): Sales Value (in Million US$), 2011 & 2018
Figure 16: China: Maternity Goods Market (Nutrients and Healthcare Products) Forecast: Sales Value (in Million US$), 2019 – 2024
Figure 17: China: Maternity Goods Market (Maternity Wear): Sales Value (in Million US$), 2011 & 2018
Figure 18: China: Maternity Goods Market (Maternity Wear) Forecast: Sales Value (in Million US$), 2019 – 2024
Figure 19: China: Maternity Goods Market (Skin Care Products): Sales Value (in Million US$), 2011 & 2018
Figure 20: China: Maternity Goods Market (Skin Care Products) Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 21: China: Maternity Goods Market (Other Product Types): Sales Value (in Million US$), 2011 & 2018
Figure 22: China: Maternity Goods Market Forecast (Other Product Types) Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 23: China: Maternity Goods Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2011 & 2018
Figure 24: China: Maternity Goods Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2019 - 2024
Figure 25: China: Maternity Goods Market: Sales through Departmental Stores (in Million US$), 2011 & 2018
Figure 26: China: Maternity Goods Market Forecast: Sales through Departmental Stores (in Million US$), 2019 – 2024
Figure 27: China: Maternity Goods Market: Sales through Online (in Million US$), 2011 & 2018
Figure 28: China: Maternity Goods Market Forecast: Sales through Online (in Million US$), 2019 - 2024
Figure 29: China: Maternity Goods Market: Sales through Brand Stores (in Million US$), 2011 & 2018
Figure 30: China: Maternity Goods Market Forecast: Sales through Brand Stores (in Million US$), 2019 – 2024
Figure 31: China: Maternity Goods Market: Sales through Maternal Stores (in Million US$), 2011 & 2018
Figure 32: China: Maternity Goods Market Forecast: Sales through Maternal Stores (in Million US$), 2019 – 2024
Figure 33: China: Maternity Goods Market: Sales through Other Distribution Channels (in Million US$), 2011 & 2018
Figure 34: China: Maternity Goods Market Forecast: Sales through Other Distribution Channels (in Million US$), 2019 - 2024
Figure 35: Guangdong Province: Maternity Goods Market: Sales Value (in Million US$), 2011 & 2018
Figure 36: Guangdong Province: Maternity Goods Market Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 37: Jiangsu Province: Maternity Goods Market: Sales Value (in Million US$), 2011 & 2018
Figure 38: Jiangsu Province: Maternity Goods Market Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 39: Zhejiang Province: Maternity Goods Market: Sales Value (in Million US$), 2011 & 2018
Figure 40: Zhejiang Province: Maternity Goods Market Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 41: Henan Province: Maternity Goods Market: Sales Value (in Million US$), 2011 & 2018
Figure 42: Henan Province: Maternity Goods Market Forecast: Sales Value (in Million US$), 2019 - 2024
Figure 43: Sichuan Province: Maternity Goods Market: Sales Value (in Million US$), 2011 & 2018
Figure 44: Sichuan Province: Maternity Goods Market Forecast: Sales Value (in Million US$), 2019 - 2024
 


List of Tables    
    
Table 1: China: Maternity Goods Market: Key Industry Highlights, 2018 & 2024
Table 2: China: Maternity Goods Market Forecast: Breakup by Duration (in Million US$), 2019-2024
Table 3: China: Maternity Goods Market Forecast: Breakup by Product Type (in Million US$), 2019-2024
Table 4: China: Maternity Goods Market Forecast: Breakup by Distribution Channel (in Million US$), 2019-2024
Table 5: China: Maternity Goods Market Forecast: Breakup by Provinces (in Million US$), 2019-2024
Table 6: China: Maternity Goods: Market Structure
Table 7: China: Maternity Goods Market: Key Players

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