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China Prepaid Cards Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024

The China prepaid cards market grew at a CAGR of around 7% during 2013-2018. Prepaid card is an alternative method of payment, where fund is directly connected to a card without the need for it to be linked to a bank account. It is available to people regardless of their credit rating, income, status or holding of a bank account. Prepaid cards are a substitute to traditional bank accounts, and are widely used in retailer stores, e-commerce and other platforms.

In China, prepaid cards are widely used across various industry verticals such as corporate institutions, retailers, governments and financial institutions. Currently factors such as increasing awareness, surge in the number of internet users and booming e-commerce industry are driving the growth of the market. Prepaid cards also work as a tax saving tool for employees. In addition to this, large numbers of internet users, ease of access to prepaid cards and the booming e-commerce industry have also significantly impacted the prepaid cards market in recent years in the country. Prepaid/stored value cards have become an integral part of the payment market in China and can be used to pay for almost everything. Moreover, increase in awareness and convenience of these cards enhance the adoption of prepaid cards in the region. Growth in unbanked and underbanked population and emergence of new applications are expected to present lucrative opportunities for the market players in the coming years.

IMARC Group’s latest report provides a deep insight into the China prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the China prepaid cards market in any manner.

Report Coverage

Market Breakup by Card Type

  • Closed Loop Cards
  • Open Loop Cards
     

Market Breakup by Purpose

  • Payroll/Incentive Cards
  • Gift Cards
  • Travel Cards
  • General Purpose Reloadable (GPR) Cards
  • Others
     

Market Breakup by Vertical

  • Retail
  • Corporate/Organization
  • Government
  • Others
     

Market Breakup by Region

  • Guangdong
  • Jiangsu
  • Shandong
  • Zhejiang
  • Others
     

Competitive Landscape:

The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.

Key Questions Answered in This Report:

  • How has the China prepaid cards market performed so far and how will it perform in the coming years?
  • What is the breakup of the China prepaid cards market based on the card type?
  • What is the breakup of the China prepaid cards market based on the purpose?
  • What is the breakup of the China prepaid cards market based on the vertical?
  • What is the breakup of the China prepaid cards market based on the region?
  • What are the various stages in the value chain of the China prepaid cards industry?
  • What are the key driving factors and challenges in the China prepaid cards industry?
  • What is the structure of the China prepaid cards industry and who are the key players?
  • What is the degree of competition in the China prepaid cards industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
    5    China Prepaid Cards Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Card Type
    5.4    Market Breakup by Purpose
    5.5    Market Breakup by Vertical
    5.6    Market Breakup by Region
    5.7    Market Forecast
    5.8    SWOT Analysis
        5.8.1    Overview
        5.8.2    Strengths
        5.8.3    Weaknesses
        5.8.4    Opportunities
        5.8.5    Threats
    5.9    Value Chain Analysis
    5.10    Porters Five Forces Analysis
        5.10.1    Overview
        5.10.2    Bargaining Power of Buyers
        5.10.3    Bargaining Power of Suppliers
        5.10.4    Degree of Competition
        5.10.5    Threat of New Entrants
        5.10.6    Threat of Substitutes
    5.11    Key Success and Risk Factors
6    Market Breakup by Card Type
    6.1    Closed Loop Cards
        6.1.1    Market Trends
        6.1.2    Market Forecast
    6.2    Open Loop Cards
        6.2.1    Market Trends
        6.2.2    Market Forecast
7    Market Breakup by Purpose
    7.1    Payroll/Incentive Cards
        7.1.1    Market Trends
        7.1.2    Market Forecast
    7.2    Gift Cards
        7.2.1    Market Trends
        7.2.2    Market Forecast
    7.3    Travel Cards
        7.3.1    Market Trends
        7.3.2    Market Forecast
    7.4    General Purpose Reloadable (GPR) Cards
        7.4.1    Market Trends
        7.4.2    Market Forecast
    7.5    Others
        7.5.1    Market Trends
        7.5.2    Market Forecast
8    Market Breakup by Vertical
    8.1    Retail
        8.1.1    Market Trends
        8.1.2    Market Forecast
    8.2    Corporate/Organization
        8.2.1    Market Trends
        8.2.1    Market Forecast
    8.3    Government
        8.3.1    Market Trends
        8.3.2    Market Forecast
    8.4    Others
        8.4.1    Market Trends
        8.4.2    Market Forecast
9    Market Breakup by Region
    9.1    Guangdong
        9.1.1    Market Trends
        9.1.2    Market Forecast
    9.2    Jiangsu
        9.2.1    Market Trends
        9.2.2    Market Forecast
    9.3    Shandong
        9.3.1    Market Trends
        9.3.2    Market Forecast
    9.4    Zhejiang
        9.4.1    Market Trends
        9.4.2    Market Forecast
    9.5    Others
        9.5.1    Market Trends
        9.5.2    Market Forecast
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    All in Pay
        10.3.2    Bailian (Lianhua OK)
        10.3.3    Bank of China
        10.3.4    Bank of Communications
        10.3.5    BoC ExpressPay
        10.3.6    Carrefour
        10.3.7    China UnionPay
        10.3.8    China UnionPay Merchant Services (CUMS)
        10.3.9    CNPC
        10.3.10    Sherble Department Store
        10.3.11    Sinopec
        10.3.12    SmartPass
        10.3.13    Sodexo China
        10.3.14    Walmart
        10.3.15    Wumei Shopping Mall
        10.3.16    Yacol
        10.3.17    Yin-Ying-Tong (Easy Bonus Card)

List of Figures

Figure 1: China: Prepaid Cards Market: Major Drivers and Challenges
Figure 2: China: Prepaid Cards Market: Value Trends (in Billion US$), 2013-2018
Figure 3: China: Prepaid Cards Market: Breakup by Card Type (in %), 2018
Figure 4: China: Prepaid Cards Market: Breakup by Purpose (in %), 2018
Figure 5: China: Prepaid Cards Market: Breakup by Vertical (in %), 2018
Figure 6: China: Prepaid Cards Market: Breakup by Region (in %), 2018
Figure 7: China: Prepaid Cards Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 8: China: Prepaid Card Industry: SWOT Analysis
Figure 9: China: Prepaid Card Industry: Value Chain Analysis
Figure 10: China: Prepaid Card Industry: Porter’s Five Forces Analysis
Figure 11: China: Prepaid Card Market (Closed Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 12: China: Prepaid Card Market Forecast (Closed Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 13: China: Prepaid Card Market (Open Loop Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 14: China: Prepaid Card Market Forecast (Open Loop Cards): Value Trends (in Billion US$), 2019-2024
Figure 15: China: Prepaid Card Market (Payroll/Incentive Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 16: China: Prepaid Card Market Forecast (Payroll/Incentive Cards): Value Trends (in Billion US$), 2019-2024
Figure 17: China: Prepaid Card Market (Gift Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 18: China: Prepaid Card Market Forecast (Gift Cards): Value Trends (in Billion US$), 2019-2024
Figure 19: China: Prepaid Card Market (Travel Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 20: China: Prepaid Card Market Forecast (Travel Cards): Value Trends (in Billion US$), 2019-2024
Figure 21: China: Prepaid Card Market (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 22: China: Prepaid Card Market Forecast (General Purpose Reloadable- GPR Cards): Value Trends (in Billion US$), 2019-2024
Figure 23: China: Prepaid Card Market (Other Purpose Cards): Value Trends (in Billion US$), 2013 & 2018
Figure 24: China: Prepaid Card Market Forecast (Other Purpose Cards): Value Trends (in Billion US$), 2019-2024
Figure 25: China: Prepaid Card Market (Retail): Value Trends (in Billion US$), 2013 & 2018
Figure 26: China: Prepaid Card Market Forecast (Retail): Value Trends (in Billion US$), 2019-2024
Figure 27: China: Prepaid Card Market (Corporate/Organization): Value Trends (in Billion US$), 2013 & 2018
Figure 28: China: Prepaid Card Market Forecast (Corporate/Organization): Value Trends (in Billion US$), 2019-2024
Figure 29: China: Prepaid Card Market (Government): Value Trends (in Billion US$), 2013 & 2018
Figure 30: China: Prepaid Card Market Forecast (Government): Value Trends (in Billion US$), 2019-2024
Figure 31: China: Prepaid Card Market (Others): Value Trends (in Billion US$), 2013 & 2018
Figure 32: China: Prepaid Card Market Forecast (Others): Value Trends (in Billion US$), 2019-2024
Figure 33: Guangdong: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 34: Guangdong: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 35: Jiangsu: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 36: Jiangsu: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 37: Shandong: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 38: Shandong: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 39: Zhejiang: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 40: Zhejiang: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024
Figure 41: Others: Prepaid Card Market: Value Trends (in Billion US$), 2013 & 2018
Figure 42: Others: Prepaid Card Market Forecast: Value Trends (in Billion US$), 2019-2024


List of Tables

Table 1: China: Prepaid Cards Market: Key Industry Highlights, 2018 and 2024
Table 2: China: Prepaid Cards Market Forecast: Breakup by Card Type (in Billion US$), 2019-2024
Table 3: China: Prepaid Cards Market Forecast: Breakup by Purpose (in Billion US$), 2019-2024
Table 4: China: Prepaid Cards Market Forecast: Breakup by Vertical (in Billion US$), 2019-2024
Table 5: China: Prepaid Card Market Forecast: Breakup by Region (in Billion US$), 2019-2024
Table 6: China: Prepaid Cards Market Structure
Table 7: China: Prepaid Cards Market: Key Players

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