The China prepaid cards market grew at a CAGR of around 7% during 2013-2018. Prepaid card is an alternative method of payment, where fund is directly connected to a card without the need for it to be linked to a bank account. It is available to people regardless of their credit rating, income, status or holding of a bank account. Prepaid cards are a substitute to traditional bank accounts, and are widely used in retailer stores, e-commerce and other platforms.
In China, prepaid cards are widely used across various industry verticals such as corporate institutions, retailers, governments and financial institutions. Currently factors such as increasing awareness, surge in the number of internet users and booming e-commerce industry are driving the growth of the market. Prepaid cards also work as a tax saving tool for employees. In addition to this, large numbers of internet users, ease of access to prepaid cards and the booming e-commerce industry have also significantly impacted the prepaid cards market in recent years in the country. Prepaid/stored value cards have become an integral part of the payment market in China and can be used to pay for almost everything. Moreover, increase in awareness and convenience of these cards enhance the adoption of prepaid cards in the region. Growth in unbanked and underbanked population and emergence of new applications are expected to present lucrative opportunities for the market players in the coming years.
IMARC Group’s latest report provides a deep insight into the China prepaid cards market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the China prepaid cards market in any manner.
Market Breakup by Card Type
Market Breakup by Purpose
Market Breakup by Vertical
Market Breakup by Region
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry.
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